Experience

M&G Graphics

• United States
• Printing Services
• 1 - 100 Employee

• Marketing And Business Development Manager

  • May 2022 - Present

  Implemented updated marketing and communications channel brand strategies to attract potential customers. Developed a multi-social channels strategy, identifying roles of each channel and managed an event and content creation calendar timeline creating events for sales opportunities. Created a comprehensive 52-week social media plan and a 12-month Mailchimp email content plan, in addition to a company culture plan, demonstrating my expertise in strategic planning and marketing. Helped to attain "Women's Business Enterprise National Council" status attending the 2023 WBENC National Conference to develop new business opportunities and extend company presence. Continuing efforts by enrolling in supplier diversity portals and following up with print purchasers. Show less



Citrine Minds, LLC

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Marketing And Public Relations Associate

  • Jan 2023 - Mar 2023

  Collaborate with PR executive to execute a social ambassador campaign for a growth brand considered to be gaining a competitive advantage in the industry. Based on affiliate marketing and PR storytelling, lead for influencer recruitment strategies and pitching over 500 influencers as well as locating and pitching over 30 large media outlets. Assess cultural and social trends to create a digital marketing strategy combining digital merchandising, copywriting, content creation, and marketing aligning with companies financial plans. Show less



Citrine Minds, LLC

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Creative Marketing and Public Relations Intern

  • May 2021 - Nov 2022

  -Supported PR campaign efforts for a new national alcohol product launch, including influencer marketing research and creation of media pitch angles and well as creative PR campaign ideation in collaboration with creative agency OKRP for Illinois Lottery 2023, providing research, and conceptual social copywriting and PR headlines as well as marketing event planning. -Collaborated with senior women leaders (former CEO and PR executive) on the strategic and creative brand development of of a new DTC product innovation and ecommerce plan; taking part in branding work sessions, researching and benchmarking against DTC's; and led logo design, creative voice of the brand, and copywriting. -Conducted research including assessing cultural consumer and sustainability trends as well as benchmarking with competitive brands in a product category in preparation for a creative brief. Developed a prospect client list, identifying mid-sized companies that market to women and assessing their PR needs based on new company endeavors. Show less