Ellen Powell
Creative, Marketing and Communications Director at City of Avondale Estates- Claim this Profile
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Bio
Eric Reber, MLIS
Ellen Powell is an innovator. She recognized early on the need for Digital Asset Management in a University PR and Marketing environment. With her support we managed to launch a system that allowed us to effectively distribute content to a multitude of colleges, divisions, and departments for the promotion of the university and it's programs as well as a repository for nearly 100,000 assets upon my departure from GSU. Her belief in my skill set really helped me grow in my field of expertise. She would be an asset to any organization she applies herself to.
Ken Bernhardt
I worked with Ellen on a major branding project at Georgia State Uniersity. She did a great job of managing the project team which included faculty, administrators, and a branding consulting firm. The outcome has been very useful in understanding our brand positioning and should be valuable in creating a branding strategy for the university.
Eric Reber, MLIS
Ellen Powell is an innovator. She recognized early on the need for Digital Asset Management in a University PR and Marketing environment. With her support we managed to launch a system that allowed us to effectively distribute content to a multitude of colleges, divisions, and departments for the promotion of the university and it's programs as well as a repository for nearly 100,000 assets upon my departure from GSU. Her belief in my skill set really helped me grow in my field of expertise. She would be an asset to any organization she applies herself to.
Ken Bernhardt
I worked with Ellen on a major branding project at Georgia State Uniersity. She did a great job of managing the project team which included faculty, administrators, and a branding consulting firm. The outcome has been very useful in understanding our brand positioning and should be valuable in creating a branding strategy for the university.
Eric Reber, MLIS
Ellen Powell is an innovator. She recognized early on the need for Digital Asset Management in a University PR and Marketing environment. With her support we managed to launch a system that allowed us to effectively distribute content to a multitude of colleges, divisions, and departments for the promotion of the university and it's programs as well as a repository for nearly 100,000 assets upon my departure from GSU. Her belief in my skill set really helped me grow in my field of expertise. She would be an asset to any organization she applies herself to.
Ken Bernhardt
I worked with Ellen on a major branding project at Georgia State Uniersity. She did a great job of managing the project team which included faculty, administrators, and a branding consulting firm. The outcome has been very useful in understanding our brand positioning and should be valuable in creating a branding strategy for the university.
Eric Reber, MLIS
Ellen Powell is an innovator. She recognized early on the need for Digital Asset Management in a University PR and Marketing environment. With her support we managed to launch a system that allowed us to effectively distribute content to a multitude of colleges, divisions, and departments for the promotion of the university and it's programs as well as a repository for nearly 100,000 assets upon my departure from GSU. Her belief in my skill set really helped me grow in my field of expertise. She would be an asset to any organization she applies herself to.
Ken Bernhardt
I worked with Ellen on a major branding project at Georgia State Uniersity. She did a great job of managing the project team which included faculty, administrators, and a branding consulting firm. The outcome has been very useful in understanding our brand positioning and should be valuable in creating a branding strategy for the university.
Credentials
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Program Management Certificate Program
Georgia State University - J. Mack Robinson College of BusinessSep, 2019- Nov, 2024 -
Certificate of Adaptive Leadership
Georgia State University - J. Mack Robinson College of Business
Experience
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City of Avondale Estates
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United States
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Government Administration
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1 - 100 Employee
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Creative, Marketing and Communications Director
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Sep 2021 - Present
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Georgia State University
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United States
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Higher Education
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700 & Above Employee
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Senior Director, Strategic Communications
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Jul 2015 - Sep 2021
As a member of the Public Relations and Marketing Communications management team, leads the implementation of the organization's strategic plan, focusing resources and activities on highest priority initiatives and monitoring progress in achieving the plan's objectives. Oversees budget and planning for external marketing and manages agency relationships. Manages the university's brand and visual identity. Works with the colleges and divisions to develop strategic communication and marketing plans. Directly supervises project management for the division and directors of college communications and marketing.
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Director of Strategic Communications
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Nov 2013 - Jul 2015
Oversees the university's marketing communication and works with the colleges and divisions to develop strategic communication and marketing plans. Focuses on marketing communications strategies for both the undergraduate and graduate markets. Manages creative direction and strategy of all large-scale university projects. Champions the visual identity and brand of the university.
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Director, Branding & Creative Services
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Jul 2008 - Nov 2013
Develops and implements integrated branding and marketing strategy to support the university's mission and strategic plan. Sets priorities and oversees creative strategy while leading a team of twelve in execution of communication with internal and external target audiences.
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Assistant Director, Creative Services
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Sep 2005 - Jul 2008
Directs and oversees the work of creative services staff of ten including designers, copywriters and photographers. Maintains the integrity of the branding and visual identity program throughout the university. Champions the brands growth and significance for key audiences.
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Georgia Power Company
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Utilities
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700 & Above Employee
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Art Director
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Oct 1998 - Sep 2005
Full-time contract Art Director and Graphic Designer for Georgia Power and Southern Company. Developed communication strategy and executed art director of collateral pieces for internal and external audiences. Full-time contract Art Director and Graphic Designer for Georgia Power and Southern Company. Developed communication strategy and executed art director of collateral pieces for internal and external audiences.
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Freelance Art Director and Graphic Designer
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Oct 1997 - Oct 1998
Worked with advertising agencies and corporations to provide high level art direction, graphic design and project management. Clients included Atlanta Center for Excellence, Bigelow & Eigel, The Georgia Conservancy, McCool Communications, Merkley Newman and Hardy and TranSettlements Commerce Networking Services. Worked with advertising agencies and corporations to provide high level art direction, graphic design and project management. Clients included Atlanta Center for Excellence, Bigelow & Eigel, The Georgia Conservancy, McCool Communications, Merkley Newman and Hardy and TranSettlements Commerce Networking Services.
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Art Director
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Oct 1996 - Oct 1997
Developed advertising campaigns for agency that specialized in retail marketing. Developed concepts, art directed photoshoots and tv spots, managed shoots planning and budget, presented concepts to clients and executed designs. Developed advertising campaigns for agency that specialized in retail marketing. Developed concepts, art directed photoshoots and tv spots, managed shoots planning and budget, presented concepts to clients and executed designs.
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Education
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1985 - 1989
University of Virginia
BA, Double-majors: History, Rhetoric and Communication Studies -
1994 - 1996
Miami Ad School Atlanta @ Portfolio Center
Art Direction
Community
