Sales / Project Coordinator

• Jan 2022 - Present

Ecommerce, Communication and Sales Planning Analyst

• 2007 - 2020

Sr. Sales Analyst, Sales Planning & Communications, 2015-2020 Developed and maintained targeted sales communication tools and processes, providing clear direction on sales planning and marketing initiatives • Collaborated with teams throughout organization to adhere to GS1 standards for division’s GDSN data synchronization initiative and item setup, in addition to providing retail customers with detailed product information for e-commerce purposes • Provided steady cadence of communications to sales and corporate teams in a deadline driven environment covering sales planning, KPIs and product information • Managed product attribute database, ensuring high quality data was maintained and usable • Revised and maintained communication SharePoint website, housing sales materials for division brands, category information, reports and process forms • Trained new marketing and sales team members along with preparing training materials on navigating internal systems and processes, helping improve customer selling process Sales Analyst, Customer Marketing Group, 2010-2014 Owner of the communication and distribution process for key sales and marketing information • Consulted as business unit subject matter expert on global data synchronization and responsible for the 1WorldSync system's database management for US and Canada • Headed design, testing, and implementation of data synchronization (GS1) system automation project for business unit, enhancing efficiency and accuracy on product master data shared with retail customers and completing under budget and within timeline • Created Excel based joint business planning tools for $1.4B Consumer Brands Division: new distribution, gap solves, trade and merchandizing Business Analyst, Sales Planning and Process, 2007-2009 Designed, implemented and managed DSD fields sales incentive programs for over 1,000 individuals Show less

Marketing Consultant

• 2003 - 2007

MANPOWER PROFESSIONAL, Bloomington, Minnesota 2003-2007 Schwan’s Consumer Brands, Inc., Bloomington, Minnesota Consultant, Sales Planning and Process, 2006-2007 Responsible for providing analysis, improvement recommendations and tools for sales operating expenses review and planning • Managed field sales cell phone equipment processing and was instrumental in obtaining credit for over $60,000 Target Corporation, Minneapolis, Minnesota Sales Promotion Marketing Consultant, 2003-2006 Beta tester for department merger, collaborating with cross functional teams providing outside perspective for role efficiencies and recommendations for consolidation • Responsible for integrity of Target's national weekly circular and sales merchandise compliance, insuring data accuracy, company financial and legal policy compliance, meeting strict proofing timelines • Partnered with Buyers and Copywriters to meet strict deadlines for production of circulars and store signs • Set-up and maintained off-cycle or seasonal promotions to meet a business need • Designed in-store promotional signs and communication related to product offering Show less

Marketing Product Planning Manager

• 1999 - 2002

Marketing Product Planning Manager, 2001-2002 • Analyzed product sales, post launch data, product and customer penetration and recommended marketing objectives • Developed department’s first comprehensive report providing an analytical tool to assist Product Managers and Marketing Director in assessing market trends and planning future promotions • Supervised reporting of company’s direct purchase division sales and other special reporting requests, to insure data retrieval integrity and consistency Project Lead – Leads Management & Direct Marketing, 1999-2001 • Led project to evaluate and redesign sales territories for over 700 sales representative as the first step of a major CRM company initiative • Coordinated and managed all activities involving the internal and external direct marketing and sales lead generation resources resulting in a more efficient and less costly process • Implemented a comprehensive leads management system that measured, tracked and analyzed all prospect generating vehicles within the organization and maintained the database • Developed company’s first reporting tool that combined historical sales data with prospect information to assist Sales Managers in developing sales strategies Show less