Experience

REY17

• Business Consulting and Services
• 1 - 100 Employee

• Co-Founder

  • Nov 2022 - Present

  A partner-owned hybrid firm with three innovation-driven functions: advisory, investments, and ventures. A partner-owned hybrid firm with three innovation-driven functions: advisory, investments, and ventures.



Epidemic Sound

• Sweden
• Musicians
• 400 - 500 Employee

• VP Brand & Creative

  • Aug 2019 - Oct 2022

  As VP Brand & Creative, I led a team of 50+ people. The group included the in-house agency, Brand Strategy team, Marketing Operations, Partnership Marketing, and Social Media team. I was part of the Extended Leadership team at the company and the Marketing Leadership team.Key Achievements: 1. I Completed the company's first Brand Strategy in close collaboration with key stakeholders from different departments. 2. I was responsible for our monthly brand reporting to Epidemic Sound's Chairperson, Andrew Fisher (former CEO of Shazam). 3. I was the Point of contact and collaborated closely with the Brand Transformation team at Blackstone (investor).4. I set up and was responsible for our brand tracking. 5. I improved efficiency in working methods (including testing, follow-up/evaluation of results) across teams/departments.6. I was responsible for Epidemic Sound's cross-departmental Brand Leadership forum, including departments such as Product, Employer Branding, Music, Business Performance and Planning, and Experience Design. 7. I set up our Partnership Marketing collaboration with Adobe in person in San Fransisco.8. Epidemic Sound more than tripled the organization's turnover and size during my three years at the company. It furthermore achieved a unicorn valuation after its latest investment round in 2021. Show less

• VP Marketing

  • Aug 2019 - Mar 2020

  As VP Marketing, I led a team of 40+ people. The group included teams responsible for Content, Performance, Community, CRM, and Event Marketing.



Sony Music Entertainment

• United States
• Musicians
• 700 & Above Employee

• Head of Creative

  • Jan 2016 - Aug 2019

  As Head of Creative, I'm leading a talented team of 6 and I'm part of the management team. Responsible for building, recruiting and developing Sony Music Sweden's Creative Team and making sure our work is innovative and of the highest standard. The Team is responsible for making art direction, visual identities, artworks, press pictures, music videos and other video material, and creative campaigns/activations. In this role I have continued my work being responsible for creative activations/campaigns for selected Swedish artists. Work made for Sweden's biggest rock band, kent, was for example awarded in Cannes Lions International Festival of Creativity and in the Swedish In-house Agency Awards. Show less

• Creative Manager / Product Manager / A&R

  • Sep 2014 - Jan 2016

  As a Creative Manager, I was responsible for creative campaigns/activations for selected releases from our Swedish artists. My work included planning, strategies, creative ideas/concepts, and project management. Work made for Tove Styrke was for example awarded as one of the best international digital campaigns in 2015 by Music Ally. As a Product Manager, I did project management for Swedish artists releasing music. During this period I also did A&R, both as a trainee and signing my own projects/artists. Show less

• Digital Communications and Strategy Manager

  • Aug 2013 - Aug 2014

  Made strategies and implemented guidelines for Sony Music Sweden's social media channels. Responsible for creating creative digital campaigns/activations for our Swedish artists. Such as the digital activation "Cecilia" for our artist Linnea Henriksson, the activation was awarded at the Swedish In-house Agency Awards 2015 for best digital activity.



Prime PR

• Printing Services

• Junior Consultant

  • Aug 2012 - Jun 2013

  The only Junior Consultant assisting the Group CEO Markus Gustafsson in his work with management counseling to professional services, CEOs, GMs, and Secretary Generals. Strategic counseling mainly to NGOs within the fields of digital projects, such as the production of social media guidelines. Guest speaker at the Stockholm University, School of Business, Economics and Law in Gothenburg, and Nova100 events, lecturing about insights and trends within the communication industry. The only Junior Consultant assisting the Group CEO Markus Gustafsson in his work with management counseling to professional services, CEOs, GMs, and Secretary Generals. Strategic counseling mainly to NGOs within the fields of digital projects, such as the production of social media guidelines. Guest speaker at the Stockholm University, School of Business, Economics and Law in Gothenburg, and Nova100 events, lecturing about insights and trends within the communication industry.



PRIME I PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• CEO-assistant / Trainee

  • Sep 2010 - Jun 2012

  CEO-assistant and trainee to the founder of Prime Weber Shandwick, Carl Fredrik Sammeli. Main responsibility was to schedule, prepare and do research for meetings and projects. CEO-assistant and trainee to the founder of Prime Weber Shandwick, Carl Fredrik Sammeli. Main responsibility was to schedule, prepare and do research for meetings and projects.



RPM Risk & Portfolio Management AB

• Sweden
• Financial Services
• 1 - 100 Employee

• Fund administrator

  • Sep 2009 - Aug 2010

  Performed daily NAV-calculations, risk analysis, ran reports on a number of funds and completed monthly reports and return analysis. Performed daily NAV-calculations, risk analysis, ran reports on a number of funds and completed monthly reports and return analysis.



Stockholm Jazz Festival

• Press/marketing coordinator

  • Feb 2006 - Aug 2009

  Started out as an intern and Press/PR/Marketing Assistant. Developed digital marketing and social media communication. Continued as a Project Manager for the campaign "Stockholm Jazzathon", awarded with a “Guldägg” Diploma in the “Interactive” category. Became the Press/Marketing Coordinator. Arranged interviews, press conferences, IRL and digital marketing events and developed and updated the digital channels and social media. Started out as an intern and Press/PR/Marketing Assistant. Developed digital marketing and social media communication. Continued as a Project Manager for the campaign "Stockholm Jazzathon", awarded with a “Guldägg” Diploma in the “Interactive” category. Became the Press/Marketing Coordinator. Arranged interviews, press conferences, IRL and digital marketing events and developed and updated the digital channels and social media.



Point Sweden AB

• Sweden
• Entertainment Providers
• 1 - 100 Employee

• Store keeper

  • Aug 2005 - Aug 2006

  Responsible for day-to-day operations such as inventory management, scheduling staff, and cash management. Improved the jazz department and raised the staff competence within this genre. Responsible for day-to-day operations such as inventory management, scheduling staff, and cash management. Improved the jazz department and raised the staff competence within this genre.