Digital Marketing Specialist

• Nov 2022 - Present

- Developing communications and content plans that support marketing activities to improve profile, awareness and revenue generating activities - Manage ACAPs Facebook, LinkedIn and Instagram accounts - Develop and implement the social media calendar - Evaluate social media communications and media activities - Researching and creating content and copy for the website (WordPress) - Social media strategy - Tools used: Sprout Social, Asana, Meta Business Suite, Canva, WordPress - Developing communications and content plans that support marketing activities to improve profile, awareness and revenue generating activities - Manage ACAPs Facebook, LinkedIn and Instagram accounts - Develop and implement the social media calendar - Evaluate social media communications and media activities - Researching and creating content and copy for the website (WordPress) - Social media strategy - Tools used: Sprout Social, Asana, Meta Business Suite, Canva, WordPress

Digital Marketing & Lead Generation Specialist

• May 2022 - Oct 2022

Email Marketing – Send regular email updates (via HubSpot) to both clients and candidates i.e., weekly newsletter, job alerts, nurture email campaign initiatives. Lead Gen/Nurturing: Build long-lasting B2B & B2C relationships through automated email workflows and value-added content Marketing Strategy: Plan the business's Marketing Strategy and manage the marketing budget accordingly. Design: Create ad imagery, blog images, branded material (Adobe Illustrator, Canva). Social Media Management: Manage and create all content across all Social Media accounts - Facebook, LinkedIn and Twitter. Analytics: Data analysis, planning and implementing experiments to improve conversions (Google Analytics) Website Management: Manage the company website- create landing pages, CTA's (dynamic forms), SEO, downloadable content/guides Content marketing: Write and publish blogs, guides, newsletters, downloadable reports Event Management – Manage all logistics and requirements for TalentHub’s Client and Candidate events. Organised Women Leadership event with 60+ women in C-Suite positions. Brand Management – Ensure all brand messaging and imagery is consistent across all marketing channels.

Digital Marketing & Lead Generation Executive

• Apr 2021 - May 2022

Global Sales Development Team Lead

• Nov 2020 - Apr 2021

Responsibilities include:- Managing an international team who are based in Arizona, Minneapolis, Dublin and Sydney.- Hosting weekly training sessions with my team in relation to best practices.- Interviewing and training in new colleagues.- Communicating sales team performance to the leadership team.- Continue to carry out responsibilities of an SDR and hit competitive KPI's.

Sales Development Representative

• Jan 2020 - Nov 2020

My responsibilities include:* Communicate and build strong relationships with prospective clients in EMEA, APAC and US markets; * Manage, track and report all activities via Salesforce; * Collaborate with the marketing team on lead and campaign execution; * Qualify leads by gaining a deep understanding about their needs; and * Work against high and competitive KPI’s- 600 calls and 500 emails per week.

Marketing Advisor

• Sep 2018 - Aug 2019

The Marketing Development Programme operates as a commercial marketing agency based out of the UCD Michael Smurfit Graduate Business School. It builds on the background of 40 of the top graduates in Ireland in an active learning MSc programme and involves working on multiple commercial projects for some of Ireland’s top companies within a broad range of industries. All projects and account management undertaken in the Marketing Development Programme aims to deliver exceptional work to the client through clear insights and reporting - we proactively communicate project success, performance, and recommendations with the client, and manage CRM through Salesforce on a day to day basis. Learning in the programme is focused on professional development and includes areas covering client management from an agency and client side, time management, leadership, negotiation, and teamwork. The programme also includes seminars as well as course modules in Strategic Marketing, Marketing Research, Digital Marketing, and Brand Management

Promotions Team

• Sep 2016 - Sep 2018

My role in Mixtape encompasses marketing, sales, and promotional work at various events across Ireland. I have been involved in promoting numerous products for professional functions, event coordination and catering. Working in Mixtape involves working under pressure to reach distribution targets for certain brands, e.g., Raffaello. Alongside this, I use iPad devices at events such as fashion shows to advertise clothing brands, e.g., Littlewoods Ireland. My role in Mixtape encompasses marketing, sales, and promotional work at various events across Ireland. I have been involved in promoting numerous products for professional functions, event coordination and catering. Working in Mixtape involves working under pressure to reach distribution targets for certain brands, e.g., Raffaello. Alongside this, I use iPad devices at events such as fashion shows to advertise clothing brands, e.g., Littlewoods Ireland.

Sales Assistant

• Nov 2015 - Aug 2018

My role involved working as a team member in the day-day operations of a boutique fashion store. I was tasked with managing cash tills, end of day reconciliation, stock management, advising customers and opening/lock up responsibilities while also providing a high attention to detail. I built up a sizable and loyal customer base from providing a friendly, high quality and helpful service. I am proud to say I have never received a complaint from a customer, only plenty of complements and referral business. Throughout my time here I have had to deal with unhappy and unsatisfied customers. Having dealt with customer service and sales issues, I have developed strong listening and interpersonal skills, the ability to empathise and find solutions for both the customer and my employer, a strong work ethic and an understanding of customer needs. I was in-charge of maintaining and updating customer database. I was appointed the task of training in new staff members. This encouraged me to furtherly develop my leadership and communication skills.

Sales Associate

• Jun 2017 - Aug 2017

While on my J1 in Vancouver, I worked for Aramark in Nat Bailey Baseball stadium. I was a key member of the Sales Team. Managed cash tills, event coordination, food and drink merchandise sales and end of day reconciliations. While on my J1 in Vancouver, I worked for Aramark in Nat Bailey Baseball stadium. I was a key member of the Sales Team. Managed cash tills, event coordination, food and drink merchandise sales and end of day reconciliations.

Sales Assistant

• May 2013 - Sep 2014

This was my first sales role with a leading Irish golf retailer. I provided advice to customers on golf equipment, clothing and products. This involved staying up to date with the golfing market. I was tasked with stock and order management between different stores located in Ireland, distributing products ordered on official company website. I developed an understanding of the commercial functioning of a large organisation and discovered my aptitude for business activities. This was my first sales role with a leading Irish golf retailer. I provided advice to customers on golf equipment, clothing and products. This involved staying up to date with the golfing market. I was tasked with stock and order management between different stores located in Ireland, distributing products ordered on official company website. I developed an understanding of the commercial functioning of a large organisation and discovered my aptitude for business activities.