Experience

Kaizen Empire

• United States
• Retail
• 1 - 100 Employee

• Marketing & Creative Director

  • Apr 2022 - Present

  Playz is an emerging leader in the toy industry based in the USA. It is an Amazon brand that is part of Kaizen Empire, an e-Commerce company that designs and develops fun and educational children's toys with the goal of encouraging children to play more as #KidsLearnBestThruPlayz! Ellen heads Marketing, Creatives and Product Development for Playz and sets the overall strategic direction of the brand. She directly reports and works with the CEO and leads the team in achieving the company's goals. Show less



Bub & Weave

• Founder, Managing Director

  • Sep 2017 - Jul 2022

  Bub & Weave is a clothing brand, dedicated to new moms, that creates classy and feminine everyday nursing wear for women. It aims to bring together classic pieces that young moms can wear everyday to care for their little ones but not compromising their sense of self and style. Ellen started Bub & Weave shortly after she became a mother. As a breastfeeding first-time mom, Ellen realized that choices of clothes for breastfeeding moms are very limited and she ended up designing and making her own clothes and eventually starting Bub & Weave, an online shop that is very strong on social media. She single-handedly built the brand from scratch, from conceptualizing the concept and branding to designing all items and products accordingly. She handles business development as well and works with retail partners. She manages the brand’s social media account and grew it to 15k followers on Instagram in a span of a year. She sets all direction, conceptualizes products and new innovations, develops monthly campaigns and shoots and overall ensures the brand’s strong profitability. To learn more about Bub & Weave, you can visit www.bubandweave.com and visit @bub.and.weave on Instagram and Facebook. Show less



Early Bird Breakfast Club Inc.

• Founder, Managing Director

  • Jan 2013 - Jul 2022

  Early Bird Breakfast Club is the pioneer breakfast chain of restaurants in Metro Manila. It offers gourmet Western-Filipino breakfast favorites and comfort food. Its cozy and pretty ambiance along with its promise of Instagrammable, “Beautiful Breakfast” dishes has made Early Bird Breakfast Club a constant favorite among breakfast lovers in the Metro. Its current branches are in BGC, Century City Mall Makati and Robinson’s Place Manila. Created in 2013 out of Ellen and her husband's love for breakfast and inspired from her stint in Singapore, Ellen conceptualized overall concept, menu, storyline, design and branding for Early Bird Breakfast Club. She oversees overall operations for all branches, works with all Managers and Department Heads to ensure smooth and profitable operations. She works with the Marketing Team in creating creative materials and promotions for the brand. She also built, manages and develops content for the brand’s social media account with now 21k followers along with all other marketing platforms. She also develops the quarterly newspaper menu and writes all articles and copy for the newsprint menu, “Early Bird Daily”. Show less



Antidote Brand Divergence Inc.

• Marketing Director & Creative Unit Head

  • Jan 2013 - Jul 2022

  Antidote is the Philippines’ first and only brand venture studio founded in June 23, 2008 that specializes in creating global-minded Filipino brands. As Marketing Director and Creative Unit Head, Ellen manages a company of 15 employees, oversees a team of 6 people and sets strategic brand direction and oversees all marketing communication efforts for 4 brands created and founded: Early Bird Breakfast Club, Lagu, Bub & Weave and Bababum. Antidote is the Philippines’ first and only brand venture studio founded in June 23, 2008 that specializes in creating global-minded Filipino brands. As Marketing Director and Creative Unit Head, Ellen manages a company of 15 employees, oversees a team of 6 people and sets strategic brand direction and oversees all marketing communication efforts for 4 brands created and founded: Early Bird Breakfast Club, Lagu, Bub & Weave and Bababum.



Media 5 Marketing Corporation

• Brand Concept Team Manager

  • 2011 - 2012

  Media 5 is the Sales and Marketing arm of TV5, the 3rd largest TV Network in the country. Media 5 handles all the marketing efforts of TV5 and its programs. As Advertiser Concept Team Manager, Ellen leads a team of Concept Specialists in conceptualizing and developing creative ideas for Procter & Gamble, Unilab, Smart and other big corporations and their brands. She and her team meets with clients and/or account managers for campaign and project briefs and develops Powerpoint presentations for clients' requirements. Ellen oversees all marketing campaigns implemented in the Network for all their accounts. She also manages coordination with internal and external support groups to meet client’s requirements. Show less



GroupM

• United States
• Advertising Services
• 700 & Above Employee

• Brand Development Manager

  • 2010 - 2011

  Glue Agency is a regional brand activation agency based in Singapore, with offices across Asia. It was created in partnership with Asia’s leading media investment company, Group M (Mediaedge, Mindshare, Mediacom, Maxus). Glue creates and delivers content-rich brand experiences through various mediums of activation – online, onground, in-store, events, etc. As Senior Brand Development Manager, Ellen's role was to meet with existing and new clients for potential campaigns and projects that will help grow the business of the company. She led the conceptualization and development of brand activation strategy and creative ideas that will build and strengthen clients’ marketing campaign. Aside from handling Singapore based clients such as Singapore Air, SingTel, StarHub and F&N she also handled conceptualization of ideas for regional accounts -- Malaysia, Indonesia, Philippines, Vietnam, Thailand for various brands like Sony and Gatorade. Show less



GMA Network, Inc.

• Broadcast Media Production and Distribution
• 700 & Above Employee

• Senior Product Development Specialist

  • 2007 - 2010

  GMA Network, Inc. is the leading TV Network in the Philippines today. GMA Marketing and Productions, Inc. handles all the local and international marketing efforts of GMA Network, Inc. Product Development Specialists are the people behind the Network’s marketing campaigns. The “think tank” of the company where ideas and concepts come from. The brainiacs who pull all-nighters thinking of fresh creative ideas that will support brands’ current campaigns and at the same time assure the Network of client’s bigger part of advertising budget vs. other Networks. As Senior Product Development Specialist, Ellen was in charge or all the marketing projects of Unilever Philippines, Unilab and other clients. She led the conceptualization and development of marketing strategies and creative executions. She supervised a team of Junior Specialists who will implement and handle the production of client's requirements. Show less



Ace Saatchi & Saatchi

• Advertising Services
• 100 - 200 Employee

• Senior Account Manager

  • 2005 - 2007

  Handled Procter & Gamble's accounts specifically Ariel and Head & Shoulders. She also handled Mead Johnson's Lactum, Sustagen and Sustagen Premium. A Senior Account Manager's role includes managing and implementing marketing and advertising campaigns, developing strategy for communications plan to meet client’s business and marketing objectives, coordinating with internal and external clients to meet client’s objectives, preparing competitive analysis and tracks marketing and advertising efforts of client’s competitors and leading production of client’s advertising efforts such as TVC, Radio and Print Ads. Show less