Experience

Sherpa Collaborative

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Digital Content Manager & SEO Specialist

  • Mar 2022 - Present

  I started at Sherpa Collaborative in March of 2022 as the Digital Content Manager and SEO Specialist. Working for Sherpa, a rapidly growing boutique private equity and business service firm, has been an exciting change in my career. Covering more than one business in various industries from any stage, including consumer products, influencer management, and software, has allowed me to be creative in my marketing work, writing, and strategy. From email marketing to business analysis and SEO, I have found a job that supports my passions for writing, editing, data and market research, communication, consultation, search engine optimization, and business strategy. Being able to help businesses grow to their full potential has been a wonderful experience that I'm thrilled to continue.



Genesis Health Clubs

• United States
• Health, Wellness & Fitness
• 700 & Above Employee

• Digital Marketing Creative Strategist

  • Jun 2020 - Mar 2022

  My career was set on fire when I was promoted to Digital Marketing Creative Strategist for Genesis Health Clubs. I love to write; I love data; I love puzzles! SEO became my outlet to grow my writing strengths and marry my love of analytics, assessment, and adaptation. During my time at Genesis, the company saw consistent double-digit year-over-year increases in leads, organic traffic to location pages, organic traffic to blogs, clicks for directions, and info calls. Special projects to note would be the IBex to WordPress site migration, the website image bulk compression, and the bulk alt attributes project.Along with these projects, my favorite daily work puzzle was the blogs and location pages. It was incredible to write a new blog or repurpose old page content and optimize them at their best, fixing technical SEO issues, fleshing out the content using keyword and backlink strategy, and watching them save at page one of Google search results month after month. Being competitive by nature, I enjoyed the challenge of adjusting content to keep my SERP standing. To monitor my progress, I utilized Google Search Console, Google Analytics, Google Business Profile, and Moz. I became proficient in all and used them to my advantage, later teaching my team how to find opportunities and see progress for themselves.

• Marketing Assistant

  • Nov 2019 - Jun 2020

  Although I loved working in communications, something inside me wanted a more specified role in marketing. I wanted to try something new and wasn't sure where to start. I took a brave leap of faith, leaving my job as the Communications Director at LogoLounge.com, and was hired at Genesis Health Clubs as the new Marketing Assistant, wanting to explore every in and out of marketing and my wants for my career. I assisted in every project possible at Genesis wearing many Marketing hats, including social media, blog and content writing, website development, digital and radio advertising, sales, and search engine optimization (SEO). I loved it all, but when it came to finding my absolute passion, I found it in SEO. I simply couldn't get enough! I bought all the books, studied after work, took all the classes and seminars, demoed all the learning opportunities, and presented the constant changes in SEO and its natural value to my team each week. Luckily for me, my boss and mentor, Jake McCabe, was the most supportive of my personal development. I was soon promoted to Digital Marketing Creative Strategist, where I was given the reigns to take Genesis to new heights organically.



LogoLounge.com

• United States
• Design Services
• 1 - 100 Employee

• Communications Director

  • Feb 2016 - Nov 2019

  For three years, I have had the pleasure of working as the Communications Director of LogoLounge.com, the world’s largest logo search engine and membership service, which encourages members to upload their design genius to compete in the most prestigious design competition across the globe. Throughout this experience, I have written countless features and news stories, which are posted to the site and our social media platforms three to five times a week. I have helped publish two books in the bestselling design series, LogoLounge. Every day I handle customer concerns with outstanding customer service. I brainstorm and successfully implement new and exciting initiatives and events for the site. I help maintain our customers through renewals and gain new members at an exhilarating rate. I helped create LogoLounge Leap, a program that allows design educators and their students to utilize the site in the best ways possible. I put on a designer’s Meetup in Chicago, along with a trivia Meetup right here in Wichita, both of which were huge hits. As LogoLounge.com’s Communications Director, I manage all social media platforms and advertisements. Throughout the years at LogoLounge.com, I have developed as a communications and event planning associate.



Dempsey's Burger Pub

• Wichita, Kansas Area

• Waitress

  • May 2015 - May 2016

  I worked at Dempsey's, a local Irish pub located in Wichita, Kansas. Every shift, I greeted new people. I memorized their orders and I continuously helped my other co-workers. I loved working as a waitress, as it gave me great incredible communication skills. I worked at Dempsey's, a local Irish pub located in Wichita, Kansas. Every shift, I greeted new people. I memorized their orders and I continuously helped my other co-workers. I loved working as a waitress, as it gave me great incredible communication skills.



The Vantage

• Australia
• Real Estate
• 1 - 100 Employee

• Staff Writer and Editor

  • Jan 2015 - May 2016

  I was involved with Newman University's newspaper, "The Vantage," the moment I transferred to Newman. In our weekly meetings, we went over each issue that has been printed and commented on our editing and writing skills by discussing possible improvements. We would then brainstorm new story ideas that would be printed in the next week’s issue. With "The Vantage," I had 26 stories published with 13 stories being front page. During that time, I had written news, feature, series, sports, entertainment, and opinion stories, all of which gave me experience and a greater range in my writing capabilities.



Greteman Group

• United States
• Advertising Services
• 1 - 100 Employee

• Strategic Communication Intern

  • Dec 2015 - Feb 2016

  At Greteman Group, every day was an exciting challenge. As the firm’s Strategic Communication Intern, I handled daily tasks and continued projects, which were assigned to me by my supervisors. Such tasks included website management, writing press release articles, collecting advertisement research, and researching information on our clientele and its competitors. During my three-month-long internship, I helped create presentations that would help distinguish our clients and ultimately benefit their marketing needs. I organized and filed survey information using SurveyMonkey and Keynote, recording such information using all Microsoft Office programs. By using WordPress, I was able to help manage and design Greteman’s website. I drafted several articles that would then be used in our future publications. These practices helped me to further develop my skills in both the PR and marketing realms, and the knowledge I gained throughout my time at Greteman Group was invaluable.



INTRUST Bank Arena

• United States
• Entertainment Providers
• 1 - 100 Employee

• Marketing & Group Sales Intern

  • Aug 2015 - Dec 2015

  Every day was different at INTRUST Bank Arena, where I truly enjoyed my semester's internship and its experience. As an intern in the Marketing and Group Sales department, I was given various tasks to help promote, advertise, and sell tickets for our concerts and events. I would use Adobe Photoshop to create our event calendars. I made cold calls to various industries and companies to sell tickets and promote our events. I greeted the show's guests and asked them to follow us on all social media sites. I researched and created various Excel spreadsheets, both for my supervisors and myself. I learned a great deal from INTRUST and gained invaluable skills and experience with both marketing and group sale situations/subjects.



The Creightonian

• Newspaper Publishing
• 1 - 100 Employee

• Lead Reporter and Editor

  • Aug 2011 - Oct 2014

  As a staff writer and editor of "The Creightonian" newspaper of Creighton University, ​I had three and a half years of published writings throughout my involvement. There, I held the responsibilities of leading and overseeing staff writers, keeping writers on-track and on-task, making sure that all target dates were met efficiently, with proper use of grammar, spelling, and editing excellence. I oversaw the newspaper's pictures that were to be published and used other forms of graphic design to make our newspaper more visually appealing.



Bluejay Radio

• Greater Omaha Area

• PR Team Member and DJ

  • Jan 2012 - May 2014

  I co-founded Bluejay Radio, Creighton’s student radio station. During this process of creation, marketing and promotions were extremely important. Starting with twelve listeners, we grew as a program and raised 362 followers after the first month through our use of Facebook, Twitter, Instagram, and other forms of social media. We also gained followers through various events we put on to promote and market our station’s name. Long and hardworking hours were exciting and creative and I thoroughly enjoyed the mediation and management of starting Bluejay Radio.



Kids 4 Jesus Daycare Center

• Greater Omaha Area

• Lead Teacher

  • May 2013 - Oct 2013

  At the Kids 4 Jesus Daycare, I was responsible for twelve toddlers as their lead teacher. Every day I was responsible for creating fun and stimulating activities for the children. To obtain this position I took both the required and voluntary classes for CPR certification and child development. At the daycare I was responsible for caring for, watching over, disciplining, rewarding, and teaching all children within my classroom. I introduced the children to many subjects, such as counting, colors, the weather, the days of the week, and the months of the year.



KMTV 3 News Now

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• The Morning Blend-Intern

  • Jan 2013 - May 2013

  At "The Morning Blend" I was an intern, where every day I would take guest notification calls and would then receive the show's guests. I would show the guests where they needed to be. I would help them set-up and would give them a few pointers on what to say during the show's airtime. During each show, I was in charge of the teleprompter, where I would feed the show's hosts their lines. Before the show aired, I helped to edit and write the prompt. After the show, I would edit and load the video clips of the show that was aired on to the show's website. I helped manage, write, and edit the show's website using the programs Anvato and Clickability.