Experience

PetSure (Australia)

• Australia
• Insurance
• 200 - 300 Employee

• Customer Marketing Manager

  • Mar 2022 - Present

  Sydney, New South Wales, Australia



Henning Harders

• Australia
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Marketing Consultant

  • Feb 2019 - Present

  Sydney, Australia



Morrow Sodali

• United States
• Business Consulting and Services
• 200 - 300 Employee

• Director, Marketing & Communications

  • Sep 2020 - Mar 2022

  Sydney, New South Wales, Australia



Commonwealth Bank

• Australia
• Financial Services
• 700 & Above Employee

• Marketing Manager, Cards Projects

  • Jul 2019 - Aug 2020

  Sydney, Australia I managed large-scale, end-to-end campaigns to our portfolio of customers, with the aim of driving front of wallet behaviour, uplifting the customer experience and improving financial well-being. Working with stakeholders across the business, I was involved in the delivery of product launch campaigns, innovative digital solutions, onboarding campaigns and high-profile mandatory projects.



Bruker

• United States
• Biotechnology Research
• 700 & Above Employee

• Creative Digital Marketing Specialist

  • Dec 2017 - Dec 2018

  Bremen Area, Germany ​As the Creative Digital Marketing Specialist at Bruker, a $US2bn world leader in analytical instrumentation, my focus was to enhance our marketing presence and increase customer engagement. I was responsible for the strategic and conceptual development of email marketing campaigns, brand management and positioning, developing target groups and communication concepts and developing automated marketing solutions. I also provided marketing support with our website, LinkedIn, design and events… Show more ​As the Creative Digital Marketing Specialist at Bruker, a $US2bn world leader in analytical instrumentation, my focus was to enhance our marketing presence and increase customer engagement. I was responsible for the strategic and conceptual development of email marketing campaigns, brand management and positioning, developing target groups and communication concepts and developing automated marketing solutions. I also provided marketing support with our website, LinkedIn, design and events, and work closely with the Sales and Operations teams. Show less



Macquarie Group

• Australia
• Financial Services
• 700 & Above Employee

• Digital Marketing - Retention Specialist

  • Apr 2016 - Jul 2017

  Sydney, Australia I was responsible for executing CRM management projects and creating new marketing opportunities. My key focuses included; initiating, executing and evaluating customer retention strategies and activities as part of a broader Customer Lifecycle initiative, brand management and positioning, creating and implementing satisfaction surveys across all sales channels (B2C and B2B2C), and working closely with the Sales and Operations teams to engage our customer groups and maximise operational… Show more I was responsible for executing CRM management projects and creating new marketing opportunities. My key focuses included; initiating, executing and evaluating customer retention strategies and activities as part of a broader Customer Lifecycle initiative, brand management and positioning, creating and implementing satisfaction surveys across all sales channels (B2C and B2B2C), and working closely with the Sales and Operations teams to engage our customer groups and maximise operational synergies. Show less



Mamamia

• Australia
• Online Audio and Video Media
• 100 - 200 Employee

• Marketing Executive

  • Mar 2016 - Apr 2016

  I was responsible for the coordination and execution of marketing, social media, web development and for the growth of our brands within the Mamamia Women's Network, Australia's leading women's media company. I work with the Marketing team to improve our product offering, build brand awareness, engage with our target audience and drive efforts to increase traffic. Product development, brand management and brand positioning are key areas of focus.

• Digital Marketing Coordinator

  • Apr 2014 - Mar 2016

  I was responsible for the coordination of marketing, social media and web development and for the growth of our brands within the Mamamia Women's Network. I worked on the development of Consumer and Trade Marketing within the Business, focusing on product development, brand positioning, content marketing and promotions. I was heavily involved in the growth of our various media platforms, driving traffic to our website and our social media sites.



Ogilvy Australia

• Australia
• Advertising Services
• 100 - 200 Employee

• Marketing Assistant & Account Executive

  • Aug 2013 - Dec 2013

  st leonards XPO Brands is a specialist consumer engagement and experiential company, part of Ogilvy Australia. As the Marketing Assistant and Account Executive, I provided marketing support for their campaigns and key clients, including Unilever, Myer, Woolworths and Darrell Lea.



McDonald's

• United States
• Restaurants
• 700 & Above Employee

• Marketing Intern

  • Jan 2010 - Jul 2010

  I was involved in four major promotions. I was part of the Marketing team that developed the successful ‘M Selections’ Quarter Two promotion, personally being heavily involved in crew activation. I conducted research with over two hundred stores for the Family programme and detailed insight work for their 2012-15 Brand Planning session. I was involved in two major product launches, plus completed competitor and weekly product analysis for the Marketing team.