Experience

Ampersand

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive & Project Manager

  • Aug 2022 - Present



Element Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Sep 2014 - Sep 2022

  Serves as the lead client contact on daily management of projects and correspondence. Ensures all client requests are met in a timely, courteous, pleasant, and service-oriented manner. Maintains current knowledge of client’s business in order to contribute to their marketing and advertising plans. Uses knowledge to anticipate the need for strategic changes. Leads the development of marketing and advertising strategies, including gathering and analyzing information. Plans, organizes, activates and controls agency day-to-day processes, bringing a perspective to strategy development and the execution of marketing and creative plans on behalf of the client. Leads and facilitates the development of creative briefs, marketing plans, media plans, public relations support and research. Develops good relationships with clients and keeps partners informed of client priorities, issues, successes and key personnel changes. Creates opportunities for informal meetings with key client staff to keep abreast of their thinking, to uncover areas of possible difficulty and to cultivate closer rapport. Participates in, and coordinates, major client presentations and makes other client contacts which will strengthen the agency/client relationship. Works closely and collaboratively with traffic, accounting, media, brand strategy, creative, and production and keeps them informed as to any changes in strategic direction and issues change orders for any new project direction/changes/input. Makes every effort to insure that work is done effectively, on time and on budget. Develops and manages all creative and production schedules; advise project team of any delays or changes. Participates in the development of agency recommendations and points of view for client presentation. Documents client meetings/conference calls in writing, outlining direction and agreements made. Manages estimates/budgets from preparation to client approval with management guidance and final approval.



RealtyLink, LLC

• Greenville, South Carolina

• Marketing and Media Manager; IT Liaison

  • May 2012 - Sep 2014

  Graphic design of marketing collateral for all printed and digital flyers, mailers, mass email campaigns, event invitations, trade show display panels, and investment materials. Manages and edits corporate website content, property listings, and analyzes monthly Google Analytics for the websites to increase traffic and identify referral sources. Coordinates all aspects of trade shows, conferences, and networking events. Creates all media releases, articles for trade publications, and principal statements. Responsible for brand management to ensure corporate consistency with trademark usage, copyright regulations, and marketing material integrity. Assists with project development by conducting market research including demographic reporting, traffic counts, aerial photography analysis. Serves as the in-house information technology liaison, troubleshoots, problem solves technology related issues to ensure ongoing company productivity. Interacts with all departments to provide support with visuals for legal documents, new tenant development, and any other business related needs.



ReGenesis Health Care

• Spartanburg & Gaffney, South Carolina

• Community Relations and Marketing Director / BirthMatters Program Coordinator

  • Apr 2009 - Feb 2012

  Designed, developed, and delivered finished marketing collateral pieces for a federally qualified community health center. Managed and edited the organizational website content and design. Planned and executed a variety of public community events. Utilized excellent communication skills and the ability to work cooperatively with a variety of team members. Demonstrated a high degree of organizational skills and effective time management. Required rural travel to meetings, hospitals, and presentations. Consistently on-call to laboring mothers and staff members. Possesses knowledge of pregnancy, birth, and postpartum periods. Provided weekly supervision to doula team. Highly dependable and accessible to all team members. Provided professionally sensitive support and served as a role model for community-based doulas.



Queens Gap

• Union Mills, North Carolina

• Activities Director and Marketing Manager

  • May 2008 - Apr 2009

  Developed comprehensive marketing and public relations plans for a pre-development amenitized mountain resort community. Guided the executive management team in meeting critical company timelines. Graphic design of collateral including newsletters, postcards, business documents, invitations, e-newsletters, e-blast announcements, kiosks, billboards. Wrote and distributed of press releases to media outlets. Coordinated bids from vendors for most cost effective collateral production. Planned, directed, and supervised on-site and off-site marketing events. Database management of vendors, members, and business contacts. Served as a travel management professional to coordinate client needs with vendors, sales executives, and executive management team. Cultivated relationships with members and community officials to build development confidence, trust, and loyalty. Served as a contractual event planner in October 2007, which featured Jack Nicklaus professional golfer.



KidSenses Children's InterACTIVE Museum

• Rutherfordton, North Carolina

• Director of Marketing and Operations

  • Apr 2003 - May 2008

  Interim Executive Director from June 2007 – October 2007. Developed and executed a strong and aggressive marketing and community outreach plan, including creating and implementing specific marketing strategies, timeline, action steps, and benchmarks. Designed and directed the publicity, advertising, community relations, marketing strategic planning sessions and departmental communications. Facilitated visitor development and overall guest experience. Developed, analyzed marketing database of visitor information, demographics, mailing lists, and financial reports. Established visitor, member communications, including newsletter, website announcements, email communications, and translations to overcome language barriers. Responsible for all aspects of special event planning and implementation. Implemented and managed museum gift shop, including all aspects of purchasing, inventory management, and visual merchandising. Supervised staff of 5 to 15 depending on seasonal staffing requirements.



Rutherford County Schools

• Rutherfordton, North Carolina

• Site Director and Grant Manager

  • Jan 2000 - Apr 2003

  Managed $1.5 million federally funded grant program for Rutherford County Schools. Developed after-school tutoring and summer enrichment programs for K – 5 students. Established databases for student records, grant budget tracking, and reporting. Supervised staff of 2 to 8 depending on scheduling needs. Managed $1.5 million federally funded grant program for Rutherford County Schools. Developed after-school tutoring and summer enrichment programs for K – 5 students. Established databases for student records, grant budget tracking, and reporting. Supervised staff of 2 to 8 depending on scheduling needs.