Experience

上海旺旺食品集团有限公司
• China
• Food and Beverage Services
• 1 - 100 Employee
• 馬來西亞區業務副理

  • Oct 2022 - Present


Finger Inc.

• IT Services and IT Consulting
• 1 - 100 Employee

• Service Operations Manager

  • Aug 2019 - Jul 2022

  * Work as a PMO for a delivery app developing project for Shinhan Bank, managing all administration affairs related to the project * Build Taiwan branch office from the ground up in 6 months and establish all business operations and processes, including but not limited to vendor sourcing, accounting, tax, and human resources * Direct the $850 million LINE Bank project for the Taiwan office and collaborate closely with global management and cross-function teams to make timely strategic decisions and ensure project on-time completion * Manage budget and contracts from negotiation to execution with partners, customers, and vendors in Taiwan. * Facilitate new business proposals in both Korea and Taiwan markets by ideating and organizing new product releases and marketing events * Create and maintain data-driven marketing research and analysis around customer trends and competitive landscape to identify opportunities, reprioritize ongoing plans and offer insights to achieve goals * Provide company-wide interpretation and translation support in 3 languages (Korean, English, Mandarin Chinese) for project documents and in-person meetings with vendors and C-level executives --------------------  신한 배달앱 프로젝트 행정 업무 진행 및 관리  사업부 새로운 서비스와 제품의 마케팅 계획 준비  한국사업 제안작업 지원 및 프로젝트 사업 관리  대만지사 설립 및 안정화 업무  대만지사 사업 총관 (인력조직, 회계...등)  대만지사 프로젝트 지원  통역: 계약관련 회의, 주관회의 (한국어, 영어, 중국어)  번역: 프로젝트 서류, 리포트 (한국어, 영어, 중국어) Show less



Global Seller Lab

• Manager

  • May 2019 - Aug 2019

  * Built and managed a solid relationship with influencer agency to support day-to-day inquiries, user management, and special campaigns and offline events * Served as the sole liaison for Alibaba and owned the collaboration for 5+ major initiatives * Interpreted in 3 languages (Korean, English, Mandarin Chinese) and provided translation on a daily basis for internal and external partners --------------------  프로젝트 담당/협조  번역 및 통역 (영어/중국어)  기획팀 지원, 정보자료 수집 및 정리  시장조사 및 동향 분석 업데이트 Show less



Applift

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Manager APAC

  • Jun 2018 - Apr 2019

  * Planned and implemented all marketing events and activities for the greater APAC region, including conferences, exhibitions, seminars, meetups, and workshops to support regional business objectives * Owned the greater China region online and offline marketing initiatives and materials, including managing written/verbal/visual communications and running advertising campaigns * Established partnerships and editorial relationships with media, PR agency, and industry partners * Coordinated and executed events at major tradeshows to maximize the company’s exposure and generate leads * Performed competitor and industry analysis and partnered with internal teams to refine go-to-market strategy --------------------  아시아지역 오프라인 이벤트 담당 (전시회/세미나/네트워크/파티/사내파티)  중국시장 홍보 및 광고 (SNS운영/콘텐츠 준비)  업계 전시회 및 온라인 노출을 통해 회사인지도를 증가시킴  영업팀의 리드를 늘리고 지원하는 자체 프로젝트 운영  업계 주요 경쟁사의 제품 및 커뮤니케이션 전략을 지속적으로 모니터링하여 마케팅 전략 조정  시장조사 및 동향 업데이트 Show less



Marketing Cloud

• Marketing Manager

  • Aug 2017 - May 2018

  * Developed marketing proposals and creative mockups to help build social media advertising strategies and go-to-market plans for a fashion DTC e-commerce store to enter the Taiwan market * Responsible for day-to-day planning and maintenance of digital marketing activities and SNS accounts, increased company’s total Facebook page followers from 0 to more than 30,000 in less than 6 months * Managed digital campaign budgets for platforms like Facebook Ad, DA, Adwords, Native Ad to optimized advertising reach and returns within budget * Prepared marketing materials using proficient photoshop, illustrator, and graphic design skills --------------------  광고 기획 제안 및 크리에이티브 Mockup  디지털 광고 사전준비 및 진행 (페북광고, 키워드, DA광고, Native AD등), 규칙적인 리포트를 제작과 전달  광고 내용 번역 (한국어/ 중국어/ 영어)  기본적인 광고 이미지 제작  광고 예산 관리 및 배분  페이스북 페이지 운영  참여/ 운영한 프로젝트: - 한국 인기 남성 인터넷 쇼핑몰 (대만/한국) 페북 페이지 및 광고 운영 - 한국 면도 회사 (영국) 배너 광고 기획 및 번역 - 글로벌 여행 사이트 (한국) 광고 기획 제안 Show less



ADLINK Technology

• Taiwan
• Automation Machinery Manufacturing
• 500 - 600 Employee

• Marketing Specialist

  • Dec 2013 - Aug 2017

  * Acted as the main point of contact for collaboration between the Korea Branch and the headquarter’s cross-functional teams, successfully expanded market shares, and increased the Korea region’s margin by over 70% * Planned and executed localized marketing initiatives in Korea, Japan, and Taiwan, including sales training to bridge product knowledge gaps between regional sales team and distributors to maximize sales * Assisted in product release events and managed release calendar by negotiating and collaborating between different departments * Managed and monitored all marketing budgets for regions in charge * Facilitated media relationships and online/printed media promotion --------------------  APAC지역 전시회, 세미나, 기자화 등 회사 외부 이벤트와 매체 활동의 계획 및 집행.  홍보물 내용 번역, 이미지 제작 후 지역한테 공유 (일반홍보물, 기사, 제품정보, 행사일정 등)  한국/일본 매체 구매, 매체 관계유지  지역 영업팀 요청사항과 추세 수집해서 제품팀이랑 검토와 협상 진행  지역 마케팅 설문 조사 수집 및 분석  연간 이벤트 계획, 예산배분 및 관리  영업용 경품 설문 조사 및 계획  네이버 키워드 운영  AP지역 보도 자료 발송, 월간 리포트 제작 Show less



Sharp Point Press

• United States
• Printing Services
• 1 - 100 Employee

• Editor

  • Sep 2012 - Sep 2013

  * Performed extensive editing work and determined visual covers for nonfiction books from all categories, including makeup, cooking, education, and fishing * Owned the copywriting process and researched target customer to improve distribution and sales * Planned and coordinated all promotion events, media coverage, and book tours --------------------  책 내용 번역 수정과 편집  책 표지등 외관 이미지 계획하고 카피라이터 작성  홍보용 문안 작성 / 표지 디자인 계획 / 온라인 및 오프라인 홍보 계획  소비자 타켓 구성 분석 * Performed extensive editing work and determined visual covers for nonfiction books from all categories, including makeup, cooking, education, and fishing * Owned the copywriting process and researched target customer to improve distribution and sales * Planned and coordinated all promotion events, media coverage, and book tours --------------------  책 내용 번역 수정과 편집  책 표지등 외관 이미지 계획하고 카피라이터 작성  홍보용 문안 작성 / 표지 디자인 계획 / 온라인 및 오프라인 홍보 계획  소비자 타켓 구성 분석



Secure Online Shopping Association

• Administrative Assistant

  • Dec 2009 - Jun 2010

  * Daily work assistance * Developing new clients * Support of physical events, such as seminar, member reunion, press conference. - Attendee list confirmation, send out invitations - Reservation of event venue and break-time desserts - Working as the staff of events - Collecting feedback and arranging visiting afterwards ------------------------------------------------------------------  회원 모집  일반적인 업무 협조  세미나, 기자화 등 외부 행사 업무 협조 - 사전 참석자 명단 확인, 청첩장 송부 - 행사 장소, 음식등 현장 시설 확인 - 행사 현장 인력 서포트 - 설문지 수집 및 정리, 사후 방문 Show less