Communications Lead

• Sep 2022 - Present

Senior Marketing Coordinator

• Oct 2021 - Present

Marketing Manager

• Apr 2021 - Oct 2021

• Planning, implementing, and reviewing marketing activity and internal communications across the Trust’s seven academies. • Developing and implementing student recruitment strategies and campaigns across the Trust including media buying, in print and radio and social media advertising. • Managing all press activity across the Trust, with features across North East TV, radio and print • Managing social media accounts for the Trust and Academies. • Coordinating marketing collateral for Academies, including video production, photography, brochures, and the design of advertising. • Management of LST websites and project lead on website redevelopment across eight sites. • LST brand custodian and project lead on Trust-wide branding project.

Marketing and Communications Officer

• Mar 2019 - Apr 2021

• Planning, implementing, and reviewing marketing activity for Schools North East, Ednorth, ConnectEd, National Network of Special Schools (NNoSS) and Jobs in Schools North East. • Communications to schools and school leaders, including urgent updates, opportunities, guidance/resources, updates on policy work, and advertising events. • Management of social media platforms and websites for Schools North East and related brands • Creation of a weekly newsletter sent to over 3,500 subscribers. • Working with Policy Officer to draft statements and letters to policymakers for lobbying. • Manage all press activity, tracking requests, arranging interviews, and writing statements and press briefings for media appearances. • Design and creation of all collateral materials including social media and website graphics, briefing documents, handbooks, and animated videos . • Use of marketing platforms and software including Mailchimp, Hootsuite, Wordpress etc.

Digital Marketing Officer

• Aug 2017 - Mar 2019

• Planning and overseeing student recruitment, enrolment, and open day campaigns. • Managing digital marketing strategy, including website redevelopment and rebrand. • Writing, editing, and proofing of marketing/event materials acting as a brand custodian. • Coordinating an outreach programme to visit local schools for Parents/Career Evenings. • Recruiting and coordinating a team of student ambassadors. • Developing and maintaining databases of contacts collected from/for events.

Graduate Marketing Assistant

• Apr 2016 - Aug 2017

Responsible for marketing campaigns for a national Learning and Development company. I have developed Eliesha's first social media campaign plan and have succeeded in consistently generating sales leads from marketing emails for the first time, which has resulted in new clients for the business. My role includes: Writing marketing content, case studies and news stories. Creating email campaigns. Organising and running 'bitesize' taster events at various locations nationally. Managing website and social media accounts, including Twitter, Facebook and LinkedIn, using Hootsuite. Developing a digital marketing strategy and marketing schedule Contributing to overall marketing and business development strategies.

HR Communications Intern

• Dec 2015 - Jan 2016

I was asked to return to Siemens on a second contract in order to complete the project. Re-writing HR policies for use on Siemens internal employee intranet as part of a project to redevelop the online space. This includes researching and restructuring existing policies and liaising with members of HR, Communications and ER to ensure the accuracy and legal status of the newly written policies. The project has also involved proof-reading and editing as well as mapping out links for the new intranet site.

HR Communications Intern

• Jul 2015 - Sep 2015

Re-writing HR policies for use on Siemens internal employee intranet as part of a project to redevelop the online space. This includes researching and restructuring existing policies and liaising with members of HR, Communications and ER to ensure the accuracy and legal status of the newly written policies. The project has also involved proof-reading and editing as well as mapping out links for the new intranet site. Re-writing HR policies for use on Siemens internal employee intranet as part of a project to redevelop the online space. This includes researching and restructuring existing policies and liaising with members of HR, Communications and ER to ensure the accuracy and legal status of the newly written policies. The project has also involved proof-reading and editing as well as mapping out links for the new intranet site.

Noticeboard Researcher

• Jun 2015 - Jun 2015

Based in the Communications Department. Planning and undertaking a situational analysis research task to explore how noticeboards are used across the university departments. Compiling a report of my findings using quantitative and qualitative analysis. Based in the Communications Department. Planning and undertaking a situational analysis research task to explore how noticeboards are used across the university departments. Compiling a report of my findings using quantitative and qualitative analysis.

Editorial Intern

• Mar 2015 - Apr 2015

Responsibilities including writing and editing copy for the magazine and supplementary directories, liaising with the advertising and design teams. Researching and contacting a range of professionals and businesses as well as conducting interviews. Responsibilities including writing and editing copy for the magazine and supplementary directories, liaising with the advertising and design teams. Researching and contacting a range of professionals and businesses as well as conducting interviews.

Crew Member

• Aug 2011 - Sep 2014

Customer Service role: Taking and completing order. Providing a high standard of customer service consistently. Working according to food safety and health and safety regulations. Training other staff members. Completed L2 Hospitality and Catering. Customer Service role: Taking and completing order. Providing a high standard of customer service consistently. Working according to food safety and health and safety regulations. Training other staff members. Completed L2 Hospitality and Catering.