Experience

Mango Communications

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Senior Account Director

  • Feb 2022 - Aug 2023



Ogilvy PR ANZ

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Account Director

  • Aug 2019 - Jan 2022



Citizen Relations

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Senior Account Manager

  • Oct 2017 - May 2019

  Led major consumer focused portfolios (national and regional) across tourism, food and beverage and retail pillars. Notable clients include Tourism Australia, Loblaws and Molson. Led major consumer focused portfolios (national and regional) across tourism, food and beverage and retail pillars. Notable clients include Tourism Australia, Loblaws and Molson.



PPR Australia and New Zealand

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Account Manager

  • Mar 2015 - May 2017

  My focus and experience encompassed campaign management, event planning and management, brand activation, media relations, social media, digital media and product launch. I worked across a varied consumer and travel client portfolio including Reckitt Benckiser (Durex, Veet, Scholl, Dettol, Nurofen and Airwick), Fiji Airways, Colgate, Bunnings, Animates and Randstad. My focus and experience encompassed campaign management, event planning and management, brand activation, media relations, social media, digital media and product launch. I worked across a varied consumer and travel client portfolio including Reckitt Benckiser (Durex, Veet, Scholl, Dettol, Nurofen and Airwick), Fiji Airways, Colgate, Bunnings, Animates and Randstad.



Ed. Collective

• Education Management
• 1 - 100 Employee

• Communications Assistant - Contract Position

  • Jan 2015 - Mar 2015

  Assisted in the development of communication content for traditional and online media, created all marketing copy and content for the re-branding of Te Puna Reo (onsite childcare centre). Assisted in the development of communication content for traditional and online media, created all marketing copy and content for the re-branding of Te Puna Reo (onsite childcare centre).



Glasgow 2014 Limited

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Spectator Services Venue Manager

  • Jan 2014 - Aug 2014

  Responsible for creating and executing the spectator experience for the swimming competitions at Tollcross International Swimming Centre. Responsible for creating and executing the spectator experience for the swimming competitions at Tollcross International Swimming Centre.



Pop Group - Global Network

• Hong Kong
• Printing Services
• 1 - 100 Employee

• Social Media Manager

  • Jul 2013 - Sep 2013

  •Identified issues, re-structured all social media channels and wrote an overall social media strategy. •Created and implemented a social media campaign to 'glocalise' social media pages and company image. •Increased Facebook site traffic by 60%, engagement by 44%, decreased negative feedback by 15%; Twitter followers by 7%, engagement by 20%. •Monitored media and online content about Pop Group and their competitors. •Used the following programs and channels to implement social… Show more •Identified issues, re-structured all social media channels and wrote an overall social media strategy. •Created and implemented a social media campaign to 'glocalise' social media pages and company image. •Increased Facebook site traffic by 60%, engagement by 44%, decreased negative feedback by 15%; Twitter followers by 7%, engagement by 20%. •Monitored media and online content about Pop Group and their competitors. •Used the following programs and channels to implement social media strategy: Hootsuite, Facebook, Twitter, Instagram, Google+, LinkedIn, Youtube, Wordpress. Show less •Identified issues, re-structured all social media channels and wrote an overall social media strategy. •Created and implemented a social media campaign to 'glocalise' social media pages and company image. •Increased Facebook site traffic by 60%, engagement by 44%, decreased negative feedback by 15%; Twitter followers by 7%, engagement by 20%. •Monitored media and online content about Pop Group and their competitors. •Used the following programs and channels to implement social… Show more •Identified issues, re-structured all social media channels and wrote an overall social media strategy. •Created and implemented a social media campaign to 'glocalise' social media pages and company image. •Increased Facebook site traffic by 60%, engagement by 44%, decreased negative feedback by 15%; Twitter followers by 7%, engagement by 20%. •Monitored media and online content about Pop Group and their competitors. •Used the following programs and channels to implement social media strategy: Hootsuite, Facebook, Twitter, Instagram, Google+, LinkedIn, Youtube, Wordpress. Show less



Rotary Club of Wellington

• Wellington, New Zealand

• Communication Intern

  • Jul 2012 - Dec 2012

  • Found interesting angles to appeal to the extensive member audience of 35-90 year old professionals. • Researched and interviewed guest speakers to create an accurate representation of character and experience. • Attended weekly meetings and turned relative information into creative news articles. • Uploaded articles through Blueriver Creative to the club’s website. • Interviewed RCW’s prestigious members, writing appropriate profiles for the wider Rotary audience. • Updated… Show more • Found interesting angles to appeal to the extensive member audience of 35-90 year old professionals. • Researched and interviewed guest speakers to create an accurate representation of character and experience. • Attended weekly meetings and turned relative information into creative news articles. • Uploaded articles through Blueriver Creative to the club’s website. • Interviewed RCW’s prestigious members, writing appropriate profiles for the wider Rotary audience. • Updated website content through Blueriver Creative, adding various files and imagery. Show less • Found interesting angles to appeal to the extensive member audience of 35-90 year old professionals. • Researched and interviewed guest speakers to create an accurate representation of character and experience. • Attended weekly meetings and turned relative information into creative news articles. • Uploaded articles through Blueriver Creative to the club’s website. • Interviewed RCW’s prestigious members, writing appropriate profiles for the wider Rotary audience. • Updated… Show more • Found interesting angles to appeal to the extensive member audience of 35-90 year old professionals. • Researched and interviewed guest speakers to create an accurate representation of character and experience. • Attended weekly meetings and turned relative information into creative news articles. • Uploaded articles through Blueriver Creative to the club’s website. • Interviewed RCW’s prestigious members, writing appropriate profiles for the wider Rotary audience. • Updated website content through Blueriver Creative, adding various files and imagery. Show less



Hope Bros

• Wellington

• Social Media Manager

  • May 2012 - Dec 2012

  • Created and designed a Facebook page to increase communication between the bar and their patrons. • Posted content and managed the daily interactions monitoring feedback. • Continuous monitoring was imperative during the busy club nights due to our student cliental (this was important from 1pm onwards when intoxicated patrons were asked to leave resulting in negative feedback). • Analysed interaction and engagement, continuously adjusting my content, time and imagery to create… Show more • Created and designed a Facebook page to increase communication between the bar and their patrons. • Posted content and managed the daily interactions monitoring feedback. • Continuous monitoring was imperative during the busy club nights due to our student cliental (this was important from 1pm onwards when intoxicated patrons were asked to leave resulting in negative feedback). • Analysed interaction and engagement, continuously adjusting my content, time and imagery to create increasingly successful posts. • Hope Bros 2012 had 2,954 likes with a weekly reach, ranging from 11,825 to 72,569 people in just under four months. Show less • Created and designed a Facebook page to increase communication between the bar and their patrons. • Posted content and managed the daily interactions monitoring feedback. • Continuous monitoring was imperative during the busy club nights due to our student cliental (this was important from 1pm onwards when intoxicated patrons were asked to leave resulting in negative feedback). • Analysed interaction and engagement, continuously adjusting my content, time and imagery to create… Show more • Created and designed a Facebook page to increase communication between the bar and their patrons. • Posted content and managed the daily interactions monitoring feedback. • Continuous monitoring was imperative during the busy club nights due to our student cliental (this was important from 1pm onwards when intoxicated patrons were asked to leave resulting in negative feedback). • Analysed interaction and engagement, continuously adjusting my content, time and imagery to create increasingly successful posts. • Hope Bros 2012 had 2,954 likes with a weekly reach, ranging from 11,825 to 72,569 people in just under four months. Show less



Highly Flammable Entertainment

• New Zealand
• Entertainment Providers
• 1 - 100 Employee

• Public Relations and Marketing Communication Intern

  • Jun 2012 - Nov 2012

  • Identified and contacted potential clients through various communication channels, with which we received 15 enquiries from and 5 booked events. • Wrote copy to accompany images and other visual aids in catalogues, brochures and pamphlets. • Created media packages containing tailored imagery designed to focus on the customization ability of our costumes to their brand. • Directed the photography for the package. • Worked closely with a team of four, including the… Show more • Identified and contacted potential clients through various communication channels, with which we received 15 enquiries from and 5 booked events. • Wrote copy to accompany images and other visual aids in catalogues, brochures and pamphlets. • Created media packages containing tailored imagery designed to focus on the customization ability of our costumes to their brand. • Directed the photography for the package. • Worked closely with a team of four, including the photographer/graphic designer as well. Show less • Identified and contacted potential clients through various communication channels, with which we received 15 enquiries from and 5 booked events. • Wrote copy to accompany images and other visual aids in catalogues, brochures and pamphlets. • Created media packages containing tailored imagery designed to focus on the customization ability of our costumes to their brand. • Directed the photography for the package. • Worked closely with a team of four, including the… Show more • Identified and contacted potential clients through various communication channels, with which we received 15 enquiries from and 5 booked events. • Wrote copy to accompany images and other visual aids in catalogues, brochures and pamphlets. • Created media packages containing tailored imagery designed to focus on the customization ability of our costumes to their brand. • Directed the photography for the package. • Worked closely with a team of four, including the photographer/graphic designer as well. Show less



James Shaw Election Team

• Wellington, New Zealand

• Public Relation and Media Assistant

  • Sep 2011 - Dec 2011

  • Wrote media releases quickly and efficiently to get out to media in appropriate time. • Learned parliamentary process for media and media releases for a political party/electorate. • Pitched current story to specific journalists, using media channels for the different stories. • Created photo opportunities for media, to accompany news story. • Photographed interviews and edited them in Photoshop to upload to social media sites and attached to media releases and… Show more • Wrote media releases quickly and efficiently to get out to media in appropriate time. • Learned parliamentary process for media and media releases for a political party/electorate. • Pitched current story to specific journalists, using media channels for the different stories. • Created photo opportunities for media, to accompany news story. • Photographed interviews and edited them in Photoshop to upload to social media sites and attached to media releases and newsletters. • Worked closely with a campaign team of 30+ to ensure communication flowed and everyone was informed of every aspect of the campaign and to give feedback to different job areas. • Coordinated interviews with local media. Show less • Wrote media releases quickly and efficiently to get out to media in appropriate time. • Learned parliamentary process for media and media releases for a political party/electorate. • Pitched current story to specific journalists, using media channels for the different stories. • Created photo opportunities for media, to accompany news story. • Photographed interviews and edited them in Photoshop to upload to social media sites and attached to media releases and… Show more • Wrote media releases quickly and efficiently to get out to media in appropriate time. • Learned parliamentary process for media and media releases for a political party/electorate. • Pitched current story to specific journalists, using media channels for the different stories. • Created photo opportunities for media, to accompany news story. • Photographed interviews and edited them in Photoshop to upload to social media sites and attached to media releases and newsletters. • Worked closely with a campaign team of 30+ to ensure communication flowed and everyone was informed of every aspect of the campaign and to give feedback to different job areas. • Coordinated interviews with local media. Show less



Heart Foundation

• Australia
• Wellness and Fitness Services
• 200 - 300 Employee

• Media Assistant

  • May 2011 - Nov 2011

  • Wrote media releases and sent to appropriate media outlets. • Wrote copy and designed posters to promote upcoming events. • Wrote memos and emails to be distributed throughout the wider campaign team and virally through the target audience. • Wrote media releases and sent to appropriate media outlets. • Wrote copy and designed posters to promote upcoming events. • Wrote memos and emails to be distributed throughout the wider campaign team and virally through the target audience.