Paid Media Director

• Oct 2022 - Present

Paid Social Account Manager

• Feb 2021 - Oct 2022

Paid Social Account Manager

• Jan 2020 - Jan 2021

Team lead on strategy, activation and client needs to The National Lottery. • Work with clients to align core business objectives with paid social activation • Develop strategic media and measurement plans across all social channels based on client KPIs • Manage relationships with agency reps (Facebook, Twitter, Snapchat, Pinterest and YouTube) to ensure we deliver the best results for our campaigns • Drive mass reach and awareness, whilst also driving an uplift in revenue and new user acquisition across brand and DR strategies • Turnaround time sensitive campaigns and meet client deadlines in a fast-paced environment • Assign reporting and campaign management tasks to team members according to resource availability and client needs • Monitor and manage team progression and upskill junior members of my team Show less

Paid Social Planner, iProspect, July 2017 – current

• Jul 2017 - Jan 2020

Working as a Paid Social Planner I provide specialized service to clients within FMCG and Food & Beverage brands, focusing on producing high impact campaigns at a national scale. I lead strategy and activation, including DAN’s top 3 highest billing accounts, while managing media bookings, reconciliation and finance queries.• Planning and implementing social strategies for clients such as Mondelez, Pandora and Arla. • Briefing the iProspect team in Chennai on weekly reports and occasional builds• Finance tracking and reconciliations • Quarterly and EOC commencing reports and presentations• QA’ing build and reports Show less

Paid Search Planner (PPC), iProspect, August 2015 – July 2017

• Aug 2015 - Jul 2017

While working as a Search Planner I was responsible for finance, planning, running day to day activities, client communication and managing global accounts. I worked with the Diageo Paid Search team to support activity in multiple channels, depending on the needs of the client.• Budget management and forecasting on a monthly and quarterly basis.• Maintaining a positive working relationship with client and clearly communicating the value of paid search• Manage and optimize paid search campaigns across multiple advertising engines (Google, Bing, etc.) including campaign planning, budget management, performance review, keyword development, account setup, ad creation Show less

Paid Search Apprentice / Assistant (PPC), iProspect, October 2014 – July 2015

• Oct 2014 - Jul 2015

After a successful 1-year apprenticeship work experience with iProspect, I gained a marketing Diploma and secured a role as a Search Assistant.Responsibilities and achievements include:• Build and optimize campaigns• Deliver regular reporting and campaign analysis to clients • Optimize activity against campaign KPIs

Graphic Design Apprentice, Hot Grafix, June 2014 – September 2015

• Jun 2014 - Sep 2015

I worked as a Graphic Design Apprentice for clients of all industries. We created, presented and developed logos based on client requirements. While working as a Graphic Designer we met and liaised with clients, and discussed business objectives, developed design briefs that suit the clients purpose, and finalised ideas and concepts for the client’s logo. • Having the use of specialist software to prepare designs • Working to budgets and deadlines I worked as a Graphic Design Apprentice for clients of all industries. We created, presented and developed logos based on client requirements. While working as a Graphic Designer we met and liaised with clients, and discussed business objectives, developed design briefs that suit the clients purpose, and finalised ideas and concepts for the client’s logo. • Having the use of specialist software to prepare designs • Working to budgets and deadlines

Head Waitress, The Barn Restaurant, January 2011 – June 2014

• Jan 2011 - Jun 2014

Working on Front of House, I gained first-hand experience in food service and the hospitality industry. Skilled in guest interaction, menu and food presentation, and the mixing and serving of beverages as per request. • Highly skilled in greeting guests and accompany them to table • Beverage preparation and Food Service • Profound ability to fulfill guest needs • Bill Processing Working on Front of House, I gained first-hand experience in food service and the hospitality industry. Skilled in guest interaction, menu and food presentation, and the mixing and serving of beverages as per request. • Highly skilled in greeting guests and accompany them to table • Beverage preparation and Food Service • Profound ability to fulfill guest needs • Bill Processing