Ellana Selvaraj
Manager, Research & Customer Success at Vase.ai- Claim this Profile
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Bio
Experience
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Vase.ai
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Malaysia
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Market Research
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1 - 100 Employee
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Manager, Research & Customer Success
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Nov 2022 - Present
Managing the Customer Success team's work assignments and career growth plans, and carrying out team and company-level initiatives to further democratise market research to all types and sizes of businesses and grow Vase.ai to be a top-of-mind provider of quantitative market research!Providing clients guidance in conducting research themselves on Vase.ai's proprietary research platform. This included platform onboarding, assistance in research design, (particularly in reviewing prepared survey questions) and follow-up and guidance during data analysis.
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Assistant Manager
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Apr 2022 - Dec 2022
Providing clients guidance in conducting research themselves on Vase.ai's proprietary research platform. This included platform onboarding, assistance in research design, (particularly in reviewing prepared survey questions) and follow-up and guidance during data analysis.Assisted in managerial tasks of managing the team's inflow of work and work assignments, and carrying out team and company-level initiatives to further democratise market research to all types and sizes of businesses.
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Senior Research Consultant
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Apr 2020 - May 2022
Providing clients with both full service and self-serve research. Full service research included research design, data analysis and report preparation on behalf of clients in order to help them know the health of their brand and make informed business decisions.Guiding clients through self-serve research via Vase.ai's proprietary research platform included platform onboarding, assistance in research design, (particularly in reviewing prepared survey questions) and follow-up and guidance during data analysis.
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Invictus Blue Group (formerly known as Zenith Media)
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Kuala Lumpur, Malaysia
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Insights & Research Manager
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Jun 2018 - Apr 2020
Preparation of the company newsletter sent to clients and prospective clients, containing trends and the latest news in the media industry. Collecting and collating data from research vendors and platforms to assist in the creation and updates of media plans and pitches for new business. Maintaining data banks and preparing annual media landscape for company-wide use. Identifying trends and shiny new toys in the media industry for reference and ideation of media planning teams, and providing data as a backup to media proposals.
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Zenith Media Sdn Bhd
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Kuala Lumpur, Malaysia
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Insights & Research Executive
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Jun 2016 - Jun 2018
Collecting and collating data from research vendors and platforms to assist in the creation and updates of media plans and pitches for new business. Maintaining data banks and preparing annual media landscape for company-wide use. Identifying trends and shiny new toys in the media industry for reference and ideation of media planning teams, and providing data as a backup to media proposals. Collecting and collating data from research vendors and platforms to assist in the creation and updates of media plans and pitches for new business. Maintaining data banks and preparing annual media landscape for company-wide use. Identifying trends and shiny new toys in the media industry for reference and ideation of media planning teams, and providing data as a backup to media proposals.
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Pure Eloquence Sdn Bhd
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Kuala Lumpur, Malaysia
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Teacher
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Jan 2014 - Jun 2016
Teacher and private tutor in the Malaysian national syllabus (up to Form 5) and the Cambridge IGCSE syllabus. Subjects taught include Mathematics, Additional Mathematics, English, English Literature, etc. Teacher and private tutor in the Malaysian national syllabus (up to Form 5) and the Cambridge IGCSE syllabus. Subjects taught include Mathematics, Additional Mathematics, English, English Literature, etc.
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Education
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Universiti Tunku Abdul Rahman (UTAR)
Bachelor’s Degree, Actuarial Science -
Universiti Tunku Abdul Rahman (UTAR)
Foundation degree, Foundation in Science -
Sr Methodist Girls School, Kuala Lumpur
Science Stream