Gabriella Graham

Lead Copywriter at Structure Advertising & Creative Agency
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Location
Columbus, Georgia, Verenigde Staten, US

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Credentials

  • Email Marketing Certified
    HubSpot Academy
  • SEO Fundamentals Exam
    SEMrush Academy
  • Inbound Certified
    HubSpot Academy
  • Keyword Research Exam
    SEMrush Academy
  • Content Marketing Certified
    HubSpot Academy
  • Google Analytics for Beginners
    Google Analytics Academy
  • Social Media Certified
    HubSpot Academy
  • Google Ads Fundamentals
    Google Academy for Ads

Experience

    • Lead Copywriter
      • feb. 2021 - - heden

    • United States
    • Religious Institutions
    • 1 - 100 Employee
    • Parish Administrator
      • dec. 2020 - - heden

      Responsible for sole management of parish office, from administrative duties to marketing communications:• Direct support of immediate supervisor, i.e. the Rector.• Requires management of sensitive documentation and records as well as general inventory.• Responsible for direct customer communication via e-mail, phone, and office visits.• In one month's time, took over multiple weekly newsletters from an outside vendor to streamline and improve church communications, including a complete revamp of design and implementation of brand consistency across key communication categories.• Requires consistent website updates, from calendar events to new pages to uploading web resources for optimal accessibility during the pandemic.• Additional ownership of all print resources, such as the monthly mailed newsletter, weekly worship bulletins, and special event materials for widespread distribution.• Demands working knowledge of the comprehensive Microsoft Office Suite, social media platforms such as Facebook and Instagram, MailChimp, Wordpress, and ACS database software.

    • United States
    • Design
    • 1 - 100 Employee
    • Account Coordinator and Content Writer
      • jul. 2018 - okt. 2019

      Primary responsibilities fell under two departments, Account Coordination and Marketing.Account Coordinator:• Directly supported Lead Account Manager and/or Installation Supervisor in all duties, including new customer contracts and overseeing job progress directly from start to finish.• Duties ranged from administrative to supervisory. Position required interaction with all departments and intimate understanding of project phases and customer needs. Coordination developed into a leadership role requiring scheduling (meetings, job reviews, etc). Maintained work documentation ranging from detailed account spreadsheets, meeting notes, initial quotes to sales orders, while following up on receivables and invoice payments with customers.• Responsible for direct customer communication, via e-mail and phone.• Required working knowledge of Sage accounting software and the new Global Shop ERP databases.Content Writer:• Content writing encompassed professional blogging, monthly newsletters, and technical writing for the company website and various other marketing materials.• Developed and assisted with social media calendars under Marketing Manager.

    • Administrative Assistant
      • mei 2018 - jul. 2018

      • Commercial interior design company, specializing in design, manufacturing, and installation services • Admin position supported various departments, from accounts payable to account coordination to marketing, in various clerical and other duties.• Responsibilities included, but were not limited to: front desk reception, record keeping, maintaining upkeep of shipping & receiving data via PeachTree software, business communication, data entry, blogging, content writing, and assisting with social media.• Rewarded Employee of the Month from Express Employment before being directly hired.

    • United States
    • Retail
    • 700 & Above Employee
    • Senior Game Advisor
      • feb. 2018 - sep. 2018

      • Omnichannel video game retailer providing hardware, physical and digital software, accessories, mobile and consumer electronics products and other merchandise • Keyholder position directly supporting the management team in a supervisory capacity• Duties included, but were not limited to: opening and closing the store, handling both in- and out-going shipments, cashier maintenance, bank deposits, customer service, building company planograms, and inventory counts. • Omnichannel video game retailer providing hardware, physical and digital software, accessories, mobile and consumer electronics products and other merchandise • Keyholder position directly supporting the management team in a supervisory capacity• Duties included, but were not limited to: opening and closing the store, handling both in- and out-going shipments, cashier maintenance, bank deposits, customer service, building company planograms, and inventory counts.

    • Server/Closer & Trainer
      • apr. 2016 - aug. 2017

      • Casual yet upscale restaurant that serves its own company crafted beers.• Responsible for providing a quality dining experience to all guests while directly supporting the management team in a supervisory capacity.• Increased restaurant sales via informative and genial service.• Consistently demonstrated efficient prioritization and completion of simultaneous tasks, from upholding safety and sanitation standards to table maintenance to stocking to active shift leadership.• Successfully led five craft beer centered sales contests while retaining excellent customer feedback via online surveys, comment cards, and restaurant reviews on various platforms.• Promoted to Closer and Trainer in less than 3 months.

    • Customer Service Specialist
      • sep. 2015 - jan. 2016

      • Primarily maintained record keeping for a business process outsourcing and customer data management center.• Trained for proficiency in multiple departments, upon occasion simultaneously: Autism Speaks, Toys for Tots, Rodale Books, etc. • Constant training in company specific software, applications, and procedures.• Required rapid environment data entry. • Maintained high confidentiality with sensitive customer information. • Primarily maintained record keeping for a business process outsourcing and customer data management center.• Trained for proficiency in multiple departments, upon occasion simultaneously: Autism Speaks, Toys for Tots, Rodale Books, etc. • Constant training in company specific software, applications, and procedures.• Required rapid environment data entry. • Maintained high confidentiality with sensitive customer information.

    • Media Production
    • Journalist
      • okt. 2015 - dec. 2015

      • Collaborative online publishing company with a focus on the gaming industry • Participated in the Journalist Training Program's 2015 winter session• Required a minimum of five articles per week for nine weeks, as well as a minimum view count to maintain good standing within the program • Required mastery of various articles types (i.e. guides, opinion pieces, news, etc.)• Seven articles were promoted and featured on the main page of the website during the internship.

    • United States
    • Retail
    • 700 & Above Employee
    • Cafe Barista
      • sep. 2014 - sep. 2015

      • High volume cafe that operates as a lounge within a corporate book store• Responsible for building collaborative relationships among all coworkers and building good rapport with customers.• Increased cafe sales with product knowledge and up-selling initiatives.• Maintained high standard of store cleanliness, product presentation, and customer service alike.• In addition, responsible for: stock maintenance, training, cashier maintenance, receipt of inventory shipments, upholding safety and sanitation standards, and building company planograms.

    • Sub-Contractor Coordinator
      • mei 2010 - aug. 2013

      • Private painting and home improvement business.• Worked per diem over the course of the academic year to regular full-time hours during the summer.• Managed business relationships, revised legal contracts for new employees, and actively problem-solved with direct supervisor to ensure a positive reputation in the community.• Responsible for schedule management, payroll reports, record keeping, and various other administrative tasks including the upkeep of office supplies.• Balanced administrative tasks with onsite manual labor, primarily painting.• Required strong organizational and communicative skills.

    • Design
    • 1 - 100 Employee
    • To-Go Specialist
      • mei 2011 - jul. 2012

      • Family themed, gourmet-burger restaurant.• Responsible for training new FOH employees. • Scheduled multiple positions’ weekly hours under managerial supervision.• Opening/closing FOH while strictly maintaining “cash drawer."• Coordinated solid communication between coworkers and customers alike.• Required efficiency in handling a wide variety of tasks simultaneously, including inventory and stocking maintenance, cashier maintenance, and customer service. • Optimal performance contributed to multiple raises, multiple employee-of-the-month awards, and a promotion in less than one year.

Education

  • University of Mary Washington
    Bachelor of Arts (B.A.), English
    2012 - 2014
  • Lehigh Carbon Community College
    Associate of Arts (A.A.), General Studies
    2010 - 2012
  • Louis E Dieruff High School
    High School Diploma
    2006 - 2010

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