Ella Wilkie
Media & PR Specialist at Peach State Health Plan- Claim this Profile
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Bio
Experience
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Peach State Health Plan
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Media & PR Specialist
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Apr 2022 - Present
Developing press releases, media advisories, other modes of advertisement and promotion of relevant and timely health plan informationCollaboration among internal and external partners to create communication plans via social media, email, media (television, radio, newspapers, etc.) Crisis Management in collaboration with Centene Corporate Communications partners including but not limited to composing statements and responses to media inquiriesLed the launch of health plan’s Instagram account to further expand brand awareness to a wider audienceManaging Facebook, Twitter and Instagram for the health planContent creation, graphic development, communication strategy, event promotionEngaging with various departments to ensure cohesion of communication on internal and external levels. Show less
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Marketing & Communications Specialist
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Nov 2020 - Mar 2022
Held several responsibilities on the Marketing & Communications Team: writing, editing, designing and creating collateral and communications for members, providers and employees. In charge of the health plan’s social media pages; fielding questions from members and creating content to post on our platforms. Assist in media relations for the health plan, take part in creation of press releases, coordinate interviews. Held a key role in developing and implementing an entirely new company culture - created materials for employee use, worked with leaders to create videos and discussion boards to increase employee engagement. Played role in important internal/employee communications. Assisted in implementation of Sharecare and Wellframe campaigns to various lines of business. Introduced Facebook Live to the market - streaming coordinated panel discussions throughout the state. Also played a role in project management for said discussions. Show less
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FOX Carolina News
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Multimedia Producer
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Aug 2018 - Aug 2020
As a multimedia producer at a local news station, I played many roles. Not only did I manage all social media platforms, but I created or found timely and relevant content to post. Through research gathering, such as calling local law enforcement agencies or other organizations, I wrote well-informed articles for the station’s website that appeal to our audience on a local and national level. Working on the weekends, I also held the role of assignment manager - making sure our team members had all the information they need to get to interesting or breaking news in our area. I fielded calls, greeted visitors at the station, and ensured everything was running smoothly in addition to my multimedia responsibilities. Show less
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CNN
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Freelance Producer
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May 2018 - Aug 2018
Worked as a News Associate for CNN, HLN and CNN International programs. I helped run the prompter both inside the booth and in the studio itself. Got to learn from directors, audio technicians and anchors about what it takes to make a show run smoothly from behind the scenes.
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Intern
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Sep 2017 - May 2018
Ongoing cross training with all departments within CNN including sound, editing, publishing, legal and production. Researching potential stories via social media, leads. Following stories through communication with contacts throughout the Southeast region. Shadowing off premise assignments for HLN and CNN; assisting photographers in shot set-up and production. Published by-line piece for CNN digital. Assist CNN anchors, producers, photographers and reporters in Atlanta with research and story elements. Created and produced various sizzle pieces for awards and presentations. Traveled to Las Vegas following October's shooting; learned how to navigate behind the scenes of breaking news; met and partnered with various anchors, reporters, producers, cameramen from all over the country. Played a key role onsite in Parkland, Florida following February’s shooting as a guest greeter and junior site associate; coordinated and communicated with victims, survivors and politicians for interviews; assisted in producing live shots and pre-taped interviews; Works with MediaSource, iNews, OneNote, Adobe products and Microsoft. Show less
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C1
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United States
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IT Services and IT Consulting
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300 - 400 Employee
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Intern
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May 2017 - Sep 2017
Worked with marketing department to produce content for company's internal website. Researching, proposing, writing stories for company blog. Use of creative capabilities to restructure marketing website- videography, interviewing and writing skills. Worked with marketing department to produce content for company's internal website. Researching, proposing, writing stories for company blog. Use of creative capabilities to restructure marketing website- videography, interviewing and writing skills.
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Education
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University of Kentucky
Bachelor's degree, Communication, Journalism, and Related Programs