Experience

The Creative Copywriter

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head Writer

  • Jun 2017 - Present

  The Creative Copywriter is a copywriting and content agency that masters the art of selling, backed by the science of strategy. As the Head Writer, my job is to create killer copy that helps brands ignite desire in their customers’ minds.Our main industries:On the B2C side: retail & fashion brands (that need help navigating and conquering the digital waters).On the B2B side: tech & SaaS companies (that need help humanising "tech talk" and educating prospects through inbound funnels).What we do:In a nutshell, we help you compel, convince and convert more customers. We don’t believe in creativity without a cause - which is where the art/science mix comes in.SCIENCE: Surveys & buyer interviews; competitor analysis; ROI forecasting tool; keyword research & VOC data; proven headline formulas; sales psychology; information architecture.ART: Creative copywriting; tone of voice creation & guidelines; content differentiation; storytelling; conceptual campaign work (online, offline & integrated); brand naming, taglines & slogans.Want to make your words work harder? We’ve got our lab coats on and typewriters at the ready.

• Copywriter

  • Feb 2014 - Jun 2017