E-Commerce & Operations Manager

• Mar 2022 - Present

Digital Strategy Manager

• Aug 2020 - Mar 2022

Lead strategist and account manager for the agency's top e-commerce brands and B2B clients - Sidemen Franchise (Sidemen Clothing, Side+, Sides, XIX Vodka), Uncommon, Planika and Vizzy. Planned and executed cross-channel marketing campaigns, which exceeded monthly sales targets for various clients: + Surpassing £1m revenue in just under 10 months + Achieving a £45 ROAS after only 3 months + Doubled follower growth in 6 months Developed tailored creatives and copy for various campaign objectives: awareness, consideration, conversion and retention for paid media, organic and email. Maintained high client satisfaction through weekly calls and data-driven decision making reports. Increased profitability of each account through efficient project management, cross-functional collaboration and streamlined processes. Produced client proposals and briefs for in house-creative team and external web dev agencies that reached target KPIs. Advanced Shopify skills including website set up, theme updates, integrations and live chat management.

Travel Sales & Operations Manager

• Feb 2019 - Jun 2020

One of the top sales consultants for Australia's largest independent travel agency - selling bespoke tours & packages to Australia, New Zealand, Fiji & South East Asia. Following successful lead generation, consistently achieving store weekly targets and exceeding personal KPIs, in less than 6 months, I had worked in all the Sydney branches including Base Tourism Adventure Group and the busiest shop in the whole country in George Street. Directly working with the Area Manager, my responsibilities included new staff training & recruitment, as well as branch banking, reporting & system administration.

Marketing Executive, Women in Tech World Series

• Sep 2017 - Jan 2019

Successfully planned and delivered cross-channel marketing campaigns for over 15 events across Europe, USA & Australia, with support from the Head of Marketing and Portfolio Director, in line with event objectives. Having worked for a Startups100 ranking events company, my key achievements include: 1. Implementation of email format and segmentation strategy - reaching up to 60% conversion rates for launch events and high engagement with cold prospects, resulting in sell-out events. 2. Secured valuable media and association partnerships including: £30,000 worth of free advertising with Financial Times. 3. Successful delivery of the first WinTechSeries Awards, which generated over 150 nominations across 8 categories and over 250 attendees including J.P. Morgan. 4. Innovated paid and organic social media strategy - another key avenue for lead generation. This resulted in trending events on Twitter, boost in page followers and post engagement rates. 5. On-site marketing lead for company's largest portfolio, Women in Tech World Series. Included management of app, registration, agenda brochures, attendee engagement, videographer and photographer.

Publicity and Events Freelancer

• Jul 2016 - Feb 2017

Talent handling and logistics support at high-profile European junkets and premieres of: Fantastic Beasts and Where to Find Them, Collateral Beauty and BAFTAs 2017.

UK Publicity Assistant

• Jul 2015 - Jul 2016

Working for a globally recognised brand as part of my industrial placement year enabled me to develop a wide skill set and enhanced knowledge of the PR industry. My roles and responsibilities included:CAMPAIGN MANAGEMENT+ Managed New Release, Catalogue, TV & Family Entertainment titles+ Briefed the agency, drafted press releases, final approval of campaign activities, budget management+ Managed the press office and in-house campaign for Irrational Man+ Assisted the Publicity Manager in strategically organising the short lead junket schedule for Me Before YouMATERIALS AND ASSETS + Created localised assets & drafted social copy for the How To Be Single social calendar+ Edited copy for talent’s social channels & wrote features for the official WB website+ Supplied materials to agencies & key outlets for big releases i.e. Batman V Superman+ Secured quotes from key press for advertising purposes e.g. theatrical postersTALENT+ Talent handling at premieres, BAFTAs 2016 for Mad Max: Fury Road & LFF 2015 for Truth+ Assisted the BAFTA publicist throughout awards season: screenings, supplied assets to the production team & liaised with BAFTA members+ Facilitated phone interviews between talent & pressEVENTS+ Managed campaign logistics & successfully achieved KPIs regarding attendees & positive widespread coverage for Fam Ent events – LEGO Friends, Scooby Doo!+ Assisted the events team with: premiere ticketing, talent transport, celebrity-spotting+ Contributed in kick-off, action planning & brainstorming meetings for theatrical & HE releases SPECIFIC PROJECTS+ Redesigned the 'Forthcoming Releases' document - sent to large mailing list of key press + Pitched The Conjuring 2 Live Experience to high profile outlets i.e. Daily Mail & MetroDATA AND REPORTS+ Daily monitoring of print, online & broadcast coverage + Managed multimedias, junkets & roadshows+ Compiled review grids, screening reactions & territory summaries sent to senior management.

Personal Publicity Freelancer

• Oct 2016 - Oct 2016

+ Supported the Personal team during the opening week of the 2016 BFI London Film Festival + Updated VIP client documents: biographies, timelines, schedules and call sheets + Drafted offer emails for clients including magazine cover shoots and interview opportunities + Pitched clients and their upcoming projects to key press via phone and email + Created databases for VIP London industry contacts by liaising with hotel & restaurant managers + Daily team and admin support - coverage monitoring & researching for new talent opportunities.

Talent Handler, Empire Live

• Sep 2016 - Sep 2016

+ Assisted with event logistics and talent handling during the Empire Live weekend - included masterclasses, Q&As, screenings and opening gala premiere of Swiss Army Man and Imperium + Efficiently managed requests from the: Talent Handlers, Empire Editorial team, Bauer Events Team, Production Team and Groomers. + Assisted with event logistics and talent handling during the Empire Live weekend - included masterclasses, Q&As, screenings and opening gala premiere of Swiss Army Man and Imperium + Efficiently managed requests from the: Talent Handlers, Empire Editorial team, Bauer Events Team, Production Team and Groomers.

Film Publicity Intern

• Jul 2016 - Jul 2016

+ Pitched to national and regional outlets for the Edinburgh Digital Entertainment Festival 2016 + Monitored print, broadcast and online coverage for various accounts including: Aardman, BBC Films, NBC Universal, Working Title, Entertainment One + Administrative support and research for campaign activities + Created media lists using Gorkana database. + Pitched to national and regional outlets for the Edinburgh Digital Entertainment Festival 2016 + Monitored print, broadcast and online coverage for various accounts including: Aardman, BBC Films, NBC Universal, Working Title, Entertainment One + Administrative support and research for campaign activities + Created media lists using Gorkana database.

Retail Team Leader

• Mar 2014 - May 2015

+ Led the organisation & promotion of social events e.g. Annual Retail Ball+ Managed staff training, development and disciplinary accordingly e.g. 1-2-1s + Completed daily reports using Excel and liaised with business partners for financial figures+ Creatively thought of new ideas to improve the department e.g. Your Voice Counts scheme+ Provided staff incentives to achieve the annual target revenue e.g. Summer Showdown+ Operational running of the department and deputising for managers: presenting morning briefs, compiling daily allocations, leading staff meetings+ Ensured high levels of product delivery, revenue generation and guest satisfaction.

Retail Sales Assistant

• Mar 2013 - Mar 2014