Ella Macklin

Member of the Business Society at University of Birmingham Business Society
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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Credentials

  • CIM Affiliate Studying Member
    CIM | The Chartered Institute of Marketing
    Dec, 2022
    - Nov, 2024
  • Digital Marketing All Star badge
    StudentCrowd
    Apr, 2022
    - Nov, 2024
  • Outstanding Progress
    Woodbrook Vale School
    Sep, 2019
    - Nov, 2024
  • Excellence in Business Studies
    Woodbrook Vale School
    Sep, 2018
    - Nov, 2024
  • Excellence in Computing
    Woodbrook Vale School
    Sep, 2017
    - Nov, 2024

Experience

    • United Kingdom
    • Education Management
    • 1 - 100 Employee
    • Member of the Business Society
      • Sep 2022 - Present

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Head Of Marketing-Yoga Society
      • Mar 2022 - Present

      Promoting classes and events on our social media platforms- these include weekly/ termly socials and our annual retreat Making digital content for our posts Creating class timetables Replying to any queries in a timely manner Design and production of society merchandise 2022/23- responsible for the negotiation of prices with suppliers and stock management. This years merchandise included a new logo design featuring on our hoodies which receive a 12% mark up on each order. Responsible for all promotion of the society. Particularly through Freshers Events and Sports/ Societies Fairs throughout the year.

  • Tutu Dance Studio
    • Loughborough, England, United Kingdom
    • Website Manager
      • Jan 2022 - Present

      Created, designed, and currently manage the website and online store for Tutu Dance Studio. I am responsible for the social media marketing of Tutu Dance Studio and manage data analytics to see which pages our interacted with most and when customers have placed an online order. Currently responsible for alerting the owner of Tutu Dance Studio when an order is made through our online store, or an enquiry from a new customer is made. I form monthly reports and analysis on customer engagement using Google analytics in order to improve accessibility and customer engagement.

    • Performing Arts
    • 1 - 100 Employee
    • Member of UoB Dance Society
      • Sep 2021 - Present

    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Waitress
      • Jun 2022 - Oct 2022

      Responsible for greeting customers, taking food and drink orders, and serving food at The Priory. Here I developed key skills such as quick thinking and initiative when working with customers, I was able to build rapport with a range of ages and learnt how customer satisfaction is key to achieving high volumes of sales, with our company achieving record sales this summer. Responsible for greeting customers, taking food and drink orders, and serving food at The Priory. Here I developed key skills such as quick thinking and initiative when working with customers, I was able to build rapport with a range of ages and learnt how customer satisfaction is key to achieving high volumes of sales, with our company achieving record sales this summer.

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Graduation Server
      • Jul 2022 - Jul 2022

      Served drinks and canopies at Loughborough University Graduation Week 2022 Served drinks and canopies at Loughborough University Graduation Week 2022

    • United Kingdom
    • Higher Education
    • 1 - 100 Employee
    • Digital Marketing Challenge
      • Apr 2022 - Apr 2022

      Learned how to launch a marketing campaign online to attract students to leave reviews on their current university experience, accommodation, placement year and societies. Developed a marketing campaign and the budgeting that takes place during this. In teams we created a comprehensive course of action on how to promote student reviews. Creatined compelling content and learnt how posts need to be content driven in order to stay relevant in the digital world. We looked at how different social media platforms' algorithms play a huge role in whether a post is successful and how to tailor our post to perform well. Used google analytics in order to track an online campaign and how to adapt our posts to perform better in response.

  • Stone’s Hair and Beauty
    • Quorn, England, United Kingdom
    • Salon Assistant
      • Feb 2020 - Jul 2021

      Responsible for greeting customers and preparing food and drinks. Ensuring Health and Safety Standards in the salon were met during COVID-19. Responsible for replenishing stock. Working in a small business environment I was able to gage the importance of stock management, customer engagement through social media and the general responsibilities that running a business requires. Responsible for greeting customers and preparing food and drinks. Ensuring Health and Safety Standards in the salon were met during COVID-19. Responsible for replenishing stock. Working in a small business environment I was able to gage the importance of stock management, customer engagement through social media and the general responsibilities that running a business requires.

    • United States
    • Research Services
    • InvestIn Education Young Marketing Manager Programme
      • Dec 2020 - Dec 2020

      Successfully completed both the Creating a Brand and the Digital Marketing Programme. Created brand strategies and led an international team of students, leading to a pitch to marketing professionals from the drinks industry. Successfully completed both the Creating a Brand and the Digital Marketing Programme. Created brand strategies and led an international team of students, leading to a pitch to marketing professionals from the drinks industry.

    • United Kingdom
    • Accounting
    • 700 & Above Employee
    • Pwc Young Professionals Workshop
      • Nov 2019 - Nov 2019

      Selected to attend PWC open day and workshop experience. Awarded first prize for group pitch of a health and fitness app. Selected to attend PWC open day and workshop experience. Awarded first prize for group pitch of a health and fitness app.

Education

  • University of Birmingham
    Bachelor of Science - BS, Business Management with Marketing
    2021 - 2025
  • Rawlins Academy
    A-Levels
    2019 - 2021
  • Woodbrook Vale School
    GCSE
    2014 - 2019

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