Social Media & Marketing Manager

• Apr 2023 - Present

Social Media Manager

• Sep 2022 - Apr 2023

Social Executive

• May 2022 - Sep 2022

- Implemented paid and organic social campaigns for a luxury client across four Instagram accounts, two Twitter accounts, two Facebook pages and two Pinterest accounts compromising a total of over four million followers. - Schedule all organic content using Trello and SproutSocial as well as native posting. - Involved in creation of media plans, calculating estimated impressions, reach, link clicks, purchases and media spend. - Create trackable UTM links for individual posts that track the platform, content type and destination link. - Day-to-day oversight of channels including daily promoting using respective platform Ad Managers. - Develop weekly, monthly and ad hoc reports by interpreting data and analytics. Show less

Social Media Marketing Executive

• Dec 2020 - Apr 2022

- Ownership of social media content creation - conceptualised, wrote and designed disruptive posts for all channels with an above average engagement rate of 6.38%. - Played a key role in establishing a challenger brand in its first year of launch, shaping its social and creative articulation as a key member of the Brand Team. - Managed and worked with Influencers to produce original content for their channels. - Created and produced ad-hoc tactical paid social campaigns and managed organic boosting. - Acted as copywriter and designer for social content - wrote headlines and captions on posts, encapsulating our brand TOV, and designed content using Adobe Illustrator, Canva or Smartly. - Worked closely with in-house Videographer to produce disruptive video content. - Strived for ongoing optimisation and engagement through reporting, insight diving and A/B testing. - Had full ownership in launching the brand's Facebook, Twitter, Instagram and LinkedIn profiles. At the time of leaving role, profile followers stood at over 17,000, 7,000, 1,000 and 3,000 respectively. - Also had paralleled social media ownership over white label brand, Sainsbury's Energy. Show less

Graduate Account Executive

• Oct 2020 - Dec 2020

- Ensured the delivery of campaigns for Seed Marketing, the leading student marketing agency, who work with clients such as YouTube, Amazon, Spotify and Adobe. - Day-to-day management of Student Brand Ambassadors, driving them to hit KPIs and implement brand campaigns across multiple digital platforms. - Fed-back to clients every week with analytics and status reports, before putting forward strategies for new digital initiatives to try and drive market growth. - Ensured the delivery of campaigns for Seed Marketing, the leading student marketing agency, who work with clients such as YouTube, Amazon, Spotify and Adobe. - Day-to-day management of Student Brand Ambassadors, driving them to hit KPIs and implement brand campaigns across multiple digital platforms. - Fed-back to clients every week with analytics and status reports, before putting forward strategies for new digital initiatives to try and drive market growth.

Web and Digital Marketing Intern

• Aug 2019 - Aug 2020

- Worked for all teams in the Web and Digital Department overseeing a variety of duties: - Assisted the Digital Engagement Team by designing new content for all social media channels in the form of Instagram posts and stories, online blogs, Facebook posts, Tweets and weekly online updates. - Redeveloped and optimised Web content using Content Management Systems. - Used Google Analytics and Data Studio to monitor online behaviours. - Attended shoots with the Video Production Team. - Oversaw all digital signage for the University campus across online platforms and television screens. - Took a lead role in ongoing development and maintenance of the University app, myLboro, using analytics to monitor performance whilst also managing content. Show less

Student Brand Ambassador

• Aug 2018 - Jul 2019

- Worked as a Brand Ambassador for Amazon, marketing their Prime Student online subscription service across campus through my own creative campaigning both online and in person. - Filmed, edited and designed engaging social posts to promote Prime Student via social channels such as Instagram, Facebook and Twitter. - Animated one-to-one sales pitches, distributing free merchandise in exchange for sign ups whilst simultaneously increasing brand awareness. - Developed insider knowledge in sales of a corporate company as well as time management skills. - Out of the 200 students employed across the UK, won ‘Student Brand Ambassador of the Term’. Show less