Experience

DSM Animal Nutrition & Health

• Switzerland
• Farming
• 1 - 100 Employee

• Head Of Sales, Oceania

  • Jun 2022 - Present



Phibro Animal Health

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Sales & Marketing Manager | Monogastric and Aqua Sales

  • Dec 2020 - Jun 2022

  Report to the Regional Managing Director and expand business across the Southern Oceans region and drive new and improved business in existing geographiesEstablish sales objectives by forecasting and developing annual sales quotas and projecting expected sales volume and profit for existing and new productsBuild sustainable relationships with existing and potential clients and develop opportunity pipelinesProvide direct input to strategic and tactical marketing campaigns for operating projects and ensure pricing and margins are aligned with customer and business objectivesImplement go to market strategies in defined markets and analyse market trends/competitor activity to develop winning product positioning'sCreate product marketing campaigns and coordinate new product launches regionallySupport NZ marketing teams in the development and implementation of product marketing plans and evaluate projects using relevant KPIs and feedback from existing and prospective customersDesign and implement marketing material for existing and new product launches, ensuring delivery against business plan targetsTake ownership for all digital marketing activities, which include website, LinkedIn, SEO and webinar campaignsReview budgets, reports and forecasts and ensure they are presented in a timely and credible mannerLead translation of technical product details for all Phibro products within the Aqua and Monogastric range

• Business Unit Manager | Sales, Marketing and Product

  • Jul 2019 - Nov 2020

  Effectively lead a team of 5 employees within the Trade and CRM business unit to ensure an effectively integrated and productive teamDevelop intensive, ambitious business strategies, short-term goals, and long-term objectivesLead the sales, marketing and technical support team through the pre-launch and launch for highly anticipated new product innovation, including developing the marketing success strategy and its executionManage all business unit performance and operations, including budget review and forecasts, devising a robust go-to-market strategy, to execute relentlessly to meet organisation growth metricsEstablish relationships with key internal and external stakeholders and drive a strong customer focus across the business unitDrive the commercial sales and marketing execution for Phibro and spearhead product innovation to enhance division marginsAnalyse market trends and sales potential and develop annual sales volume and profit forecasts, pricing and expense budgets for use in planning, operations and inventory controlEstablish and coordinate the business unit objectives, policies and programs within the context of the overall divisions plan



Huvepharma nv

• Belgium
• Pharmaceutical Manufacturing
• 100 - 200 Employee

• Business Unit Manager

  • 2018 - Jul 2020

• Business Unit Manager | Sales, Marketing and Product (Veterinary Pharmaceutical Services)

  • Jan 2018 - Jun 2019

  Manage the start-up for the Huvepharma business in Southern Africa and spearhead strategic initiatives across brand building, growth, finance, sales expansion, strategic partnerships, market penetration and contribute towards building a progressive cultureDrive prospecting activity through personal relationships, business partners and other initiatives to identify new value-driving opportunities and drive a strong customer focus across the business unitManage all business performance and operations within Southern African Countries, including P&L responsibility, devising a robust go-to-market strategy, to execute relentlessly to meet country-level growth metricsNegotiate and approve contracts with vendors and suppliers, federal and state agencies and other relevant organisations in order for business to operate efficiently on a daily basisProvide technical product support by developing and implementing innovative technical support service programs for customers to manage products sustainablyDesign and manage trials to test new and existing product to maximise commercial success of products within target marketsReport on key metrics and brand protection strategies to ensure forecasted objectives are achievedDevelop, implement, lead and monitor the effectiveness of operational activities and demonstrate behaviours that enable a positive, team-based performance culture and staff well being



Instavet (a Chemfit Industrial Holdings (Pty) Ltd)

• Business Unit Manager | Sales, Marketing and Product (Veterinary Pharmaceutical Services)

  • Jun 2016 - Dec 2017

  Direct the activities of the veterinary pharmaceutical services team for the achievement of short- and long-term business objectives, increased profit and market controlEstablish and coordinate the sales and marketing objectives, policies and programs within the context of the overall corporate plan and recommend standards and set targetsLead and provide direction to 7 direct and indirect employees with a focus on meeting budgets and forecasts while creating a positive workforce and culturePrepare budgets, reports and forecasts and ensure they are presented in a timely manner, while monitoring and evaluating the performance and efficiency of staff and proceduresMaintain strong relationships with major suppliers, key customers, industry associations and government representatives to achieve the objectives of the organisationEnsure all business activities comply with regulatory requirements, legal demands and ethical standardsProvide technical training to the sales team, ensuring that marketing material is technically accurateDesign and manage trials to test new and existing products to maximise commercial success of products, while monitoring all marketing activities according to the Marketing Code Association (MCA)



Boehringer Ingelheim

• Germany
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Global Marketing and Brand Manager | Animal Health

  • Oct 2015 - Apr 2016

  Establish and achieve sales/market share targets while taking ownership for portfolio management including the development and execution of optimised short and long-term brand strategiesDetermine the optimal promotional communications plan to differentiate and activate products in the marketplace through effective implementation of brand and marketing tacticsLiaise with internal and external stakeholders to develop and implement campaigns, then monitor effectiveness through ROI and KPI measurement for continual improvementParticipate in the Product Innovation Process to support the launch of products within the marketDevelop a successful network of marketing resources for future campaign activities and regularly collaborate with the technical, key account and sales teams to effectively implement brand strategies, sales tools and training where necessaryAct as a marketing and brand expert within the Animal Health Division and analyse competitor intelligence and incorporate learnings in development of marketing and brand strategies and tactics



Merck

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Product Specialist / Marketing Manager

  • Jul 2010 - Sep 2015

  Shape the delivery of quality services and business development across a diverse portfolio of pharmaceutical and biological products (endo and ecto parasites and vaccine)Develop and execute business plans with a focus on maintaining and growing customer revenue, pipeline management, account planning and meeting quarterly sales targetsBuild and maintain strong relationships with customers and develop solutions to address their needs while meeting business objectivesIdentify new market opportunities and drive growth to achieve and exceed KPI’s and sales targetsDevelop innovative marketing plans for key products within the portfolio and assist with the registration of new products including coordinating new product launches



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• Further Employment

  • Jan 2004 - Jan 2010

  Key Account Manager for Afrivet Business Management launched and integrated the HIPRA Brand for vaccination against animal health diseases, into the sub-Saharan market.Area Sales Representative for Bedson Africa, sold veterinary pharmaceuticals for animal health.Lab Manager for a group of Veterinary Technologist for Idexx Laboratories, spearheading the research of bacteriology, serology and immunology testing samples. Key Account Manager for Afrivet Business Management launched and integrated the HIPRA Brand for vaccination against animal health diseases, into the sub-Saharan market.Area Sales Representative for Bedson Africa, sold veterinary pharmaceuticals for animal health.Lab Manager for a group of Veterinary Technologist for Idexx Laboratories, spearheading the research of bacteriology, serology and immunology testing samples.