Elizaveta Platonova

Project Manager at FutureToday
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Contact Information
us****@****om
(386) 825-5501
Location
Tbilisi, Georgia, GE

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Experience

    • United Kingdom
    • Human Resources
    • 1 - 100 Employee
    • Project Manager
      • May 2023 - Present

    • Investment Banking
    • 700 & Above Employee
    • Brand Development Manager
      • Jan 2020 - Nov 2022

       rebranding of the Sberbank group:- restyling of all infrastructural brand carriers – physical and digital;-approaches to the branding of physical media have been formed;- launching an advertising campaign for employees across all channels, including coffee shopsin the headquarters;- an interactive road map of the project was created for the formation and control of timings;- briefing of the agency and in-house team, control over the timing and quality of task execution. developed guidelines for internal communications and HR brand with explanations for channels(identity of internal projects and teams, the adaptation of the brand book rules for all channelscommunications);the positioning of the brand-employer is written, the main attributes are defined; a new welcome-pack concept for newcomers was developed; processes for the development and approval of creative materials with alldepartmental communicators and several units Show less

    • Marketing Intern
      • Apr 2019 - Dec 2019

       audit of brand creative materials among subsidiary banks: the creation of a template-questionnaire andpreparation of reports - presentations based on the results of the study; preparation of presentation materials to present the results of projects/coordination with the management of the project initiation; conducting procurement procedures for projects; preparation, approval, and conclusion of license agreements with subsidiaries and dependent companies of PJSC Sberbank; Processes of the document flow of the department were optimized; preparation of presentation materials, organization of a platform and a banquet within the framework ofconferences for subsidiaries and affiliates in anticipation of the rebranding of the group of companies. Show less

Education

  • Российский Государственный Социальный Университет
    Бакалавр, Маркетинг/Управление маркетингом
    2015 - 2019

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