Elizaveta Platonova
Project Manager at FutureToday- Claim this Profile
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Bio
Experience
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FutureToday
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United Kingdom
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Human Resources
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1 - 100 Employee
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Project Manager
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May 2023 - Present
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СБЕР
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Investment Banking
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700 & Above Employee
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Brand Development Manager
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Jan 2020 - Nov 2022
rebranding of the Sberbank group:- restyling of all infrastructural brand carriers – physical and digital;-approaches to the branding of physical media have been formed;- launching an advertising campaign for employees across all channels, including coffee shopsin the headquarters;- an interactive road map of the project was created for the formation and control of timings;- briefing of the agency and in-house team, control over the timing and quality of task execution. developed guidelines for internal communications and HR brand with explanations for channels(identity of internal projects and teams, the adaptation of the brand book rules for all channelscommunications);the positioning of the brand-employer is written, the main attributes are defined; a new welcome-pack concept for newcomers was developed; processes for the development and approval of creative materials with alldepartmental communicators and several units Show less
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Marketing Intern
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Apr 2019 - Dec 2019
audit of brand creative materials among subsidiary banks: the creation of a template-questionnaire andpreparation of reports - presentations based on the results of the study; preparation of presentation materials to present the results of projects/coordination with the management of the project initiation; conducting procurement procedures for projects; preparation, approval, and conclusion of license agreements with subsidiaries and dependent companies of PJSC Sberbank; Processes of the document flow of the department were optimized; preparation of presentation materials, organization of a platform and a banquet within the framework ofconferences for subsidiaries and affiliates in anticipation of the rebranding of the group of companies. Show less
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Education
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Российский Государственный Социальный Университет
Бакалавр, Маркетинг/Управление маркетингом