Founding Partner

• Jun 2020 - Present

Founding Publisher

• Sep 2018 - Aug 2020

Director-level Business Development and Account Manager

• Feb 2016 - Jun 2020

PARTNERSHIP DEVELOPMENT | CONSULTATIVE SOLUTION SELLING | RELATIONSHIP BUILDING STRATEGIC ACCOUNT MANAGEMENT | BUSINESS GROWTH AND PROFITABILITY ♦ Orchestrated successful launch of Access Compliance EDU, a cloud-based Governance Risk Management platform to incredible success, achieving revenue and profit growth through selling the platform in 5 school divisions♦ Boosted industry acceptance for the platform that helped centralize, manage, and rapidly communicate policies, procedures, and important information for the higher education & sports markets♦ Assume a client-facing role advocating platform benefits and gaining a competitive edge through studying major market and industry trends to identify and recommend new business opportunities♦ Advocate benefits and monetize new business opportunities by introducing the concept in 1000+ schools, mitigating negative business impact through consultative sales and proactive conversations with stakeholders ♦ Administer all aspects of client communications, on-site presentations and RFP submission in State System & large universities and won submission over platform deployment in a large sports association♦ Responsible for enhancing product knowledge, end-user confidence, and marketability using cold calling and persuasive sales & promotional techniques♦ Strengthen relationships with key educational ecosystem partners, ensuring engagement through all levels of the organization, and fixing sales pipeline issues to maximize profitability

National Account Director

• Jun 2015 - Feb 2016

PARTNERSHIP DEVELOPMENT | ISSUE ADVOCACY | RELATIONSHIP BUILDING STRATEGIC ACCOUNT MANAGEMENT | BUSINESS GROWTH AND PROFITABILITY ♦ Succeeded in positioning Washington Examiner as the leading policy and political journalism website and weekly magazine across Capitol Hill and throughout the DC area♦ Drove the issue advocacy business and associated relationships, thus targeting government, public affairs, advocacy, academia and politicians while performing consultative solution selling to secure new accounts and engagements with valued organizations♦ Conceptualized, cultivated and developed profitable business development strategy to re-launch the online publication and weekly magazine with a renewed focus on solidifying relationships and promising a wider audience reach to clients♦ Built strategic alliances with other media sources and advertisers to ensure the Washington Examiner received coverage and expanded their national presence♦ Increased new business among issue advocacy groups, offering integrated, cross-platform advertising solutions, while rejuvenating stagnant relationships and on-boarding new clients, resulting in a 25% increase in revenue♦ Grew revenues through monetizing digital assets, and offering marketing solutions to advertisers on eNewsletters (as a new platform for advocating)

Account Director

• Jul 2013 - Apr 2015

PARTNERSHIP & BUSINESS DEVELOPMENT | POLITICAL & AGENDA ADVOCACY STRATEGIC ACCOUNT MANAGEMENT | BUSINESS GROWTH AND PROFITABILITY ♦ Spearheaded business development efforts, surpassing revenue objectives to grow the existing $1.6M issue advocacy advertising segment to newer heights by managing advertising sales and marketing activities♦ Persuasively and influentially promoted Airlines for America’s (A4A) agenda of spreading awareness of critical issues to legislators via conceptualizing and selling a branding event with mainstream media coverage♦ Strengthened client relationships, led external client meetings and served as the first point of contact across client accounts, exploring innovative ideas for issue advocacy while advertising products and campaigns♦ Project managed activities focused on new business development, including marketing and managing pipelines, aiding design issue advocacy messaging and advertising campaigns delivered to policy makers on Capitol Hill

Vice President of Sales and Marketing

• Sep 2012 - Oct 2013

PARTNERSHIP DEVELOPMENT | CROSS-FUNCTIONAL TEAM LEADERSHIP | RELATIONSHIP BUILDING STRATEGIC ACCOUNT MANAGEMENT | SALES, MARKETING, BRANDING & ADVERTISING ♦ Leveraged industry thought leadership, networks, and advanced acumen to on-board 18 new advertisers within the 1st 6 months of joining – boosted online brand awareness which grew advertisement sales by 110%♦ Credited with authoring an ROI-focused business plan for women’s subscriber based eNewsletter ‘Bright’♦ Employed social media strategies along with cross-promotions with other media outlets, including television and radio for successfully facilitating all aspects of marketing and promotional campaigns

Publisher

• Feb 2011 - Dec 2011

PARTNERSHIP DEVELOPMENT | BUSINESS & PUBLISHING OPERATIONS | RELATIONSHIP BUILDING STRATEGIC ACCOUNT MANAGEMENT | CROSS-FUNCTIONAL TEAM LEADERSHIP ♦ Performed an integral leadership role overseeing all aspects of business and publishing operations♦ Administered publishing processes and operations for a high-quality technology publication for industry influential’s and the broader technology community achieving 110% of online goal for 2011♦ Efficiently led and supervised a team of (5) sales consultants to manage daily business operations, including staff training and motivation, performance management, sales, marketing, and communications♦ Secured sponsored partnerships, and participated in industry events and educational programs, thus dramatically improving organizational profile among core technology groups and government technology contracting♦ Managed C-level relationships and networked extensively through client-sponsored executive round table dinners with CEO’s, CIO’s, and CTO’s♦ Succeeded in selling the Top 100 Deltek Golf Event attended by Fortune 1000 Executives

Director, Business Development and Marketing

• Nov 2009 - Mar 2011

PARTNERSHIP DEVELOPMENT | CONSULTATIVE SOLUTION SELLING | RELATIONSHIP BUILDING STRATEGIC ACCOUNT MANAGEMENT | BUSINESS DEVELOPMENT AND MARKETING ♦ Won $12M+ in new business accounts, and aided clients with lobbying federal & state law makers via ROI-focused new business, sales, marketing and communication strategies♦ Delivered presentations to American Railroad Association, Pharma, American Gas Association, etc – Secured a $2M new account through hosting an industry event with business leaders and CEOs♦ Accountable for the American Beverage Association lobbying campaign and formulated win-win agreements while securing new large accounts including the World Wildlife Fund

Publisher

• Apr 2007 - Jun 2009

PARTNERSHIP DEVELOPMENT | CROSS-FUNCTIONAL TEAM LEADERSHIP | RELATIONSHIP BUILDING STRATEGIC ACCOUNT MANAGEMENT | TRADITIONAL & DIGITAL PUBLISHING AND MARKETING ♦ Secured prominent wins and strategic successes in the form of an expanded client base (80%), revenue growth (102%), increase in advertising profits (25%), and boosting overall profitability (43%) through turning around a privately-owned 95-year-old political magazine, infusing corporate culture of CanWest♦ Strategically directed a team of 40 and managed a full gamut of operations, including budgeting, administration, P&L performance, staff planning and leadership, sales, marketing, circulation and collections♦ Pioneered the introduction of productivity improvement, cost reduction and performance initiatives including the transition to an monetized online publication♦ Accelerated business development and growth efforts, and strengthened relationship building with clients, while establishing direction and market position for the magazine, conveying a clear identity to readers & advertisersNew Publisher for The New RepublicNEW YORK, April 23 /CNW/ - Tom Strike, President of CanWest MediaWorksInternational, a division of CanWest Global Communications Corp., announcedthat Elizabeth W. Sheldon has been named the Publisher of The New Republiceffective immediately.

Publisher and Account Manager

• 1994 - 2007

PARTNERSHIP DEVELOPMENT | ISSUE ADVOACY | RELATIONSHIP BUILDING CLIENT-CENTERED ENGAGEMENT & ACQUISITION | BUSINESS GROWTH STRATEGIES ♦ As Director of Issue Advocacy Advertising at Congressional Quarterly, grew advocacy advertising business from inception-to-implementation, leading business growth strategies to successful execution, resulting in a 300% increase in print and online advertising revenues ♦ Designed integrated online packages, securing triple fold revenue increase, and achieving #1 ranking as the sales person for 2005 – 2006♦ As Associate Publisher at The Public Purchaser Magazine, grew advertisers from 0 to 25 in the first year through cold calling and delivering competitive & mutually beneficial sales proposals and presentations to valued clientele♦ As Account Executive at Governing Magazine, earned recognition as the first account executive to exceed $1M in annual sales at the magazine, securing 200% growth in financial customer base, and 60% growth in tradeshow and special magazine sponsorships