Elizabeth Van Liew
Venture Development Associate at Vara- Claim this Profile
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Bio
Experience
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Vara
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Germany
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Hospitals and Health Care
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1 - 100 Employee
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Venture Development Associate
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Oct 2023 - Present
Berlin, Germany Making AI-powered breast cancer screening globally accessible.
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Mellow
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Germany
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Hospitals and Health Care
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1 - 100 Employee
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Founder's Associate
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2022 - 2023
Berlin, Germany • Owned end-to-end marketing process, including researching digital marketing trends, designing creatives and websites, setting up tracking systems and pixels, quantitative data analysis, content creation and management utilising AI, keyword management, launching and iterating on over 40 campaigns on four different platforms, and designing app store product page to achieve 5000 downloads in 3 months and reduce customer acquisition cost by 63.9% • Researched RPM and wearables competitive… Show more • Owned end-to-end marketing process, including researching digital marketing trends, designing creatives and websites, setting up tracking systems and pixels, quantitative data analysis, content creation and management utilising AI, keyword management, launching and iterating on over 40 campaigns on four different platforms, and designing app store product page to achieve 5000 downloads in 3 months and reduce customer acquisition cost by 63.9% • Researched RPM and wearables competitive landscape to drive product strategy, launched a research campaign in the US, conducted 40 user interviews, leading to the decision to launch the product in the US market. • Responsible for company rebranding, choosing new company name and creating vision statement, copywriting, ensuring an omnichannel experience for users by conveying brand identity from first touchpoint to product use. • Owned user communication; designed and created all transactional emails and SMS and logic on Zapier, all marketing emails. Researched best practices and designed customer support and feedback systems to drive product iterations. • Researched broad digital health ecosystem to find benchmarks for business model, analysed key pieces of information to make decisions, studied epilepsy ecosystem, different products, strengths/weaknesses, missing features, combined market information and user interviews to spot critical features for future product. • Drove funding process with weekly funding healthtech updates, identified VCs to approach, assisted in pitch deck creation and YC application. • Grew team from 4 to 14 employees across engineering, medical advisory, design, product. Show less
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MEDWING
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Germany
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Hospitals and Health Care
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100 - 200 Employee
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Senior Career Consultant
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Sep 2021 - Dec 2021
Berlin, Deutschland • Set direction of UK sourcing team by defining internal processes for the UK team to classify candidates and optimised recruiting policies • Analysed UK healthcare market to determine most profitable types of candidates and placement facilities, identified gaps in the market, drew and implemented conclusions into sourcing strategy and placement process
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Career Consultant
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2020 - Sep 2021
Berlin, Deutschland • Interviewed, advised and qualified candidates for placements in various healthcare positions including GPs, consultants, pharmacists, nurses and carers. Exceeded sourcing targets for 16 out of 18 months and named top sourcer overall within the organisation for two months with over 1500 qualified candidates • Introduced Medwing to over 60 UK care homes and initiated negotiations for placements • Founded and led diversity and inclusion task force in charge of setting up… Show more • Interviewed, advised and qualified candidates for placements in various healthcare positions including GPs, consultants, pharmacists, nurses and carers. Exceeded sourcing targets for 16 out of 18 months and named top sourcer overall within the organisation for two months with over 1500 qualified candidates • Introduced Medwing to over 60 UK care homes and initiated negotiations for placements • Founded and led diversity and inclusion task force in charge of setting up escalation policies for internal discrimination complaints. Managed setup of an external Ombud for the organisation. Met with founders to introduce and set up internal policies.
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Egon Zehnder
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Switzerland
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Business Consulting and Services
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700 & Above Employee
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Intern
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Aug 2019 - Oct 2019
Berlin • Created training on performance management and delivered two-day training to a group of 20 participants for an international banking client • Developed client workshop on organisational transformation for the top management team at one of the largest diagnostic providers in Europe • Developed business psychology framework used as the basis for various client deliverables • Supported proposals for three clients • Created a story deck showcasing team capabilities that is used as a… Show more • Created training on performance management and delivered two-day training to a group of 20 participants for an international banking client • Developed client workshop on organisational transformation for the top management team at one of the largest diagnostic providers in Europe • Developed business psychology framework used as the basis for various client deliverables • Supported proposals for three clients • Created a story deck showcasing team capabilities that is used as a template for client assignments • Wrote a piece on recent HR and leaderships trends for a digital transformation study that was published in partnership with a big four consulting firm • Wrote the questioning script for five interviews which were filmed and shown at a client conference • Created team building and personal development exercises that were used in client workshops Show less
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Kinapse
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United Kingdom
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Pharmaceutical Manufacturing
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100 - 200 Employee
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Intern
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Mar 2018 - Mar 2018
London, United Kingdom • Proposed and presented set of white papers about patient centricity and digital technology which were published on Kinapse website • Created tracker of milestones for brand planning process of international pharmaceutical company • Summarised and optimised training schedule for dedicated healthcare IT system training
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Kinapse
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United Kingdom
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Pharmaceutical Manufacturing
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100 - 200 Employee
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Intern
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Jul 2017 - Aug 2017
London, United Kingdom • Created presentation about patient centricity best practice as the main deliverable for a project that the client showcased at an international research forum in Japan • Researched patient groups and organised interviews with their management to gain insights into patient advocacy programme best practices • Developed twenty process maps containing required steps for launch of new drug for global pharmaceutical company • Wrote decision paper for senior management on conference… Show more • Created presentation about patient centricity best practice as the main deliverable for a project that the client showcased at an international research forum in Japan • Researched patient groups and organised interviews with their management to gain insights into patient advocacy programme best practices • Developed twenty process maps containing required steps for launch of new drug for global pharmaceutical company • Wrote decision paper for senior management on conference proceedings on future of pharmaceuticals after Brexit • Supported bid team with writing of client proposals Show less
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Kinapse
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United Kingdom
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Pharmaceutical Manufacturing
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100 - 200 Employee
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Intern
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Jul 2015 - Jul 2015
London, United Kingdom • Conducted research into regulatory trends and biotech investment opportunities and presented results to senior management • Analysed trends and wrote research paper about life sciences management and outsourcing services industries (regulatory, clinical operations)
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Excavation Assistant
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Aug 2014 - Aug 2014
Middletown, Connecticut I volunteered at a Wesleyan University sponsored dig excavating a 19th century African American home where I learnt basic excavation techniques and systems of recording and excavating artifacts, such as how to take down quadrants in intervals and prepare them for photography.
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Excavation Assistant
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Jul 2014 - Jul 2014
Connecticut, USA I attended a two week field school unearthing the remains of an 18th century missionary's house in Killingworth, Connecticut, where I learnt how to analyse artifacts in detail, identifying the area they originated from and when they were made.
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Education
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Durham University
Bachelor of Science - BSc, Classical, Ancient Mediterranean and Near Eastern Studies and Archaeology -
Freie Universität Berlin
Bachelor's degree, Classical, Ancient Mediterranean and Near Eastern Studies and Archaeology -
The King's School, Canterbury