Associate Director

• Feb 2022 - Present

Manage overall client relationship, being the day-to-day lead on accounts where driving satisfaction, growth, and product adoptionPartner with Business Development and Sr Director to identify growth opportunities and offerings that drive revenue working in tandem to achieve revenue targets.Staying continually aware of client environment, products, strategy, needs, competitive landscape, and challenges, and effectively communicating these to internal teams to ensure recommendations and performance are aligned and can exceed client expectations.Define measurable digital KPIs alongside our client partners that tie to their overall business objectives and guide team to ensure recommendations, strategy, and performance are aligned to these KPIs.Lead internal and external calls, including Kick-off, Account Team, Sales team, and educational meetings, and client calls.Manage and solve conflicts both internally and externally.Develop a strong understanding of direct response/performance marketing metrics such as ROAS, Foot Traffic, revenue by channel, CPA, conversion rates, acquisition costs, etc.Experienced in Tableau, DV360, Trade Desk, AdWords and Facebook Show less

Account Manager

• Oct 2021 - Feb 2022

Serve as the day to day client experience lead and work regularly within multiple systems to ensure client campaign success across a wide range of industry verticals.Support Associate Director/Senior Director in overall client relationship while also serving as the day-to-day lead and maintaining a working knowledge of client’s business with a thorough understanding of client's products/services, strategy/vision, needs, and challenges.Monitor day-to-day progress of campaigns, make sure deadlines are met, and provide quality assurance on all client deliverables. Assist in reviewing and facilitating the completion of projects internally by working closely with Media Solutions and Digital Strategy teams.Actively participating/leading internal and external calls, including Kick-off, Account Team, Sales team, and client calls.Provide quality assurance on all company output including campaign plans, reports, and analysis.Update team status documents and stay on top of upcoming tasksAid in project management of team workflow processes and the execution of campaigns.Electronically organize team files and documents within the shared drive and across GWG toolset.Assist in IO management, Billing details/invoicing.Assist in media platform and tag/tracking management including Trade Desk, Google, Facebook, etc. Show less

Media Solutions Manager

• Jun 2021 - Oct 2021

Served as the operational client manager and coordinated successful launch and execution of digital campaigns for a diverse group of accounts.

Media Solutions Specialist

• Dec 2020 - Jun 2021

Supported the media team by creating efficiencies, developing QA processes, and assisting in reporting, analysis, and administrative tasks.

Podcast Creator

• Jun 2020 - Present

*Single-handedly created and host a podcast featuring the diverse group of spouses supporting our nations military *Cultivate and interview a varied group of subjects with extremely unique backgrounds each week *Trim, mix, and edit raw material to produce weekly podcast episodes *Manage all copywriting and social media to customize brand message to reach and capture target audience and drive engagement *Spearhead all graphic design for digital content, merchandise, etc. *Create and maintain WordPress website built from scratch (www.theamericanmilspouse.com) *Regularly execute proficiency with Audacity, WordPress, Later, Canva, Anchor *Collaborate with fellow industry partners on a regular basis Show less

Campaign Operations Manager

• Jan 2018 - Apr 2019

*Simultaneously managed and executed multiple digital advertising campaigns across various platforms while serving as the primary client contact*Trafficked digital creative each month for 15+ campaigns on local and national levels through DoubleClick and TradeDesk platforms*Set up and managed campaigns in Google Analytics, Google Tag Manager, Facebook Ads Manager, Instagram etc. *Designed and produced monthly client reports through Tableau and provided meaningful and actionable data insights for clients*Developed multiple reporting templates that are used across the company*Implemented, monitored and troubleshot pixel setup through GTM as well as directly with clients and their third party web developers*QA'd campaigns and worked closely with sales, media, search engine optimization and social media teams to ensure consistently positive campaign results. *Coded a revenue passback pixel datalayer variable in Google Tag Manager to track client revenue through our internal systems in order to provide year over year progress that was not previously available*Served on company wide knowledge-share project and created a Slack platform to allow categorized collaboration and dissemination Show less

Campaign Coordinator

• Dec 2016 - Jan 2018

Reconciliation Analyst

• Jan 2016 - Dec 2016

*Ensure accurate reporting for billions of dollars in corporate investment securities *Facilitate communication between senior financial executives, custodial banks, and account managers to ensure accounts meet both client directed and federally mandated guidelines *Work closely with software developers and engineers to improve reconciliation process and user interface *Manage team project to determine efficiency of reconciliations and best account load for each employee *Ensure accurate reporting for billions of dollars in corporate investment securities *Facilitate communication between senior financial executives, custodial banks, and account managers to ensure accounts meet both client directed and federally mandated guidelines *Work closely with software developers and engineers to improve reconciliation process and user interface *Manage team project to determine efficiency of reconciliations and best account load for each employee

Business Analyst

• Apr 2013 - Apr 2014

*Oversee size strategy and execution and determine set and flow pack configurations *Execute buyer's intent and company initiatives to quantify merchandise to the SKU level to maximize sales and profit. *Analyze pre, post and in-season data to determine inventory opportunities, set quantities and flow strategies. *Liaise with buying and marketing teams to allocate optimal product based on marketing campaigns *Oversee size strategy and execution and determine set and flow pack configurations *Execute buyer's intent and company initiatives to quantify merchandise to the SKU level to maximize sales and profit. *Analyze pre, post and in-season data to determine inventory opportunities, set quantities and flow strategies. *Liaise with buying and marketing teams to allocate optimal product based on marketing campaigns

Allocation Analyst

• Aug 2012 - Mar 2013

*Formulate comprehensive distribution strategies for assigned classifications by assessing multiple reports and utilizing weekly input from various sources *Monitor and respond to chain-wide sales and inventory in excess of $100,000,000 *Communicate with all levels of the company on a daily basis, including Planning, Store Operations and serving as a liaison between Merchants and Distribution Centers. *Analyze sales trends and anticipate customer buying patterns to make crucial distribution decisions. Show less

Human Resources Department Supervisor

• Jun 2011 - Jan 2012

*Creatively and proactively manage storewide recruitment efforts *Directly supervise, train and counsel new employees *Increase staff size by 50+% for Christmas Season *Serve with regional campus recruiting team *District Wide Product Knowledge specialist *District resource team HR representative *Brought "hardest to hire" store in the country to employee build plan in record time *Creatively and proactively manage storewide recruitment efforts *Directly supervise, train and counsel new employees *Increase staff size by 50+% for Christmas Season *Serve with regional campus recruiting team *District Wide Product Knowledge specialist *District resource team HR representative *Brought "hardest to hire" store in the country to employee build plan in record time

Campus Ambassador

• Aug 2010 - May 2011

*Selected to recruit students to Kohl's management positions and internships*Share Kohl's experiences with interested students and speak to campus organizations*Develop relationships with organization leaders, potential recruits and faculty members

Management Training Intern

• Jun 2010 - Aug 2010

*Gain experiences necessary to prepare for role as manager-in-training*Develop management skills by learning all positions throughout store*Presented idea for new credit rewards program to store, district and regional managers*Took leadership of department and increased sales by 17%

Vending Coordination Intern

• Aug 2007 - Apr 2010

*Develop strong relationships with local organizations to recruit program sellers *Handle large sums of $2,000+ on a weekly basis *Responsible for logging data regarding sales/vending on a weekly basis *Acquire team building skills by hiring, training and overseeing a team of 30+ individuals *Develop strong relationships with local organizations to recruit program sellers *Handle large sums of $2,000+ on a weekly basis *Responsible for logging data regarding sales/vending on a weekly basis *Acquire team building skills by hiring, training and overseeing a team of 30+ individuals