Experience

PARITY | A Group 1001 Company

• United States
• Spectator Sports
• 1 - 100 Employee

• Fellow, Integrated Marketing

  • Jan 2023 - Apr 2023

  My primary focus was on meticulous management and organization of our increasing campaign efforts in 2023. This involved detail-oriented tasks such as monitoring athlete Instagram Stories, capturing content for future reporting, and systematically organizing campaign deliverables in the company's virtual workplace for team access. Additionally, I geared up to take over campaign management responsibilities and utilized my copywriting expertise and unique athlete/business owner perspective to… Show more My primary focus was on meticulous management and organization of our increasing campaign efforts in 2023. This involved detail-oriented tasks such as monitoring athlete Instagram Stories, capturing content for future reporting, and systematically organizing campaign deliverables in the company's virtual workplace for team access. Additionally, I geared up to take over campaign management responsibilities and utilized my copywriting expertise and unique athlete/business owner perspective to audit and refine our processes. A key part of my role also included assisting in the transition to a new platform, ensuring a smooth and efficient upgrade in our operations. Show less



titus/one

• Canada
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter

  • Jul 2022 - Jan 2023

  My role involved crafting compelling brand narratives, taglines, ad copy, and brand copy, ensuring each piece resonated with its intended audience and adhered to brand guidelines. I expertly presented creative concepts to both internal teams and clients, balancing clarity with creativity. My contributions to pitches and creative projects were pivotal in maintaining brand continuity and leveraging technology to address business challenges. In collaboration with our Creative Director, I executed… Show more My role involved crafting compelling brand narratives, taglines, ad copy, and brand copy, ensuring each piece resonated with its intended audience and adhered to brand guidelines. I expertly presented creative concepts to both internal teams and clients, balancing clarity with creativity. My contributions to pitches and creative projects were pivotal in maintaining brand continuity and leveraging technology to address business challenges. In collaboration with our Creative Director, I executed creative concepts, driving quality and fostering collaborative innovation in our creative processes.

• Communications Strategist

  • Jul 2021 - Jan 2023

  I excelled in high-speed ideation and creation of diverse content, aligning with strategic goals and client KPIs. My expertise in crafting impactful social and traditional media content significantly contributed to brand consistency and voice. I adeptly managed multiple projects with tight deadlines, utilizing consumer insights and team collaboration, from pre-production to post-production, to deliver compelling, strategically-rooted content.



Anushka Spa, Salon & Cosmedical Centre

• United States
• Consumer Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Aug 2019 - May 2021

  West Palm Beach, Florida, United States I led a transformative rebranding initiative and integrated marketing strategy that resulted in a 15% annual growth in revenue. I oversaw the launch of new products and services in collaboration with industry leaders like L'Oréal and Oribe, enhancing our market presence. My efforts in developing comprehensive internal training programs significantly improved the customer service experience, strengthening the brand's reputation in the industry.



The Elizabeth Montavon Agency

• Founder + Creative Director

  • Oct 2017 - Nov 2019

  West Palm Beach, Florida Area I specialized in enhancing brand images with a keen focus on consumer psychology and economic sustainability. My expertise in web design and social media management guided the creative direction for our clients' digital presence. This role involved strategic forecasting and impactful digital strategies, fostering sustainable brand growth in the West Palm Beach area.



Studio 404 Salon

• Chief Marketing Officer

  • Jan 2014 - Feb 2019

  Dixon, IL I led the development of content strategies across digital platforms, significantly enhancing our online presence. My innovative initiatives, like the Studio 404 Brand Ambassadorship program and 'The Teen List' loyalty program, resulted in an 11% increase in overall customers and a 20% growth in the teenage demographic. Additionally, I created '404 Source', a beauty blog that gained international acclaim, bolstering the salon's brand credibility and recognition.



Summit Salon Business Center

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Business Consultant

  • Dec 2016 - Oct 2017

  Worked one-on-one with salon owners across the country to implement the four pillars of business in their salon companies: sound financial practices; a performance-driven career path; marketing and branding; and leadership and culture. Specialized in both digital and brick-and-mortar branding. Aided in the implementation of industry-specific social media best practices which increased overall client base and total sales



Crimson Student Living

• United States
• Real Estate

• Leasing Consultant

  • Oct 2014 - May 2015

  Tuscaloosa, Alabama I was the primary point of contact for residents and prospects, expertly handling apartment leasing and promoting the property's services. I maintained a strong understanding of Fair Housing Standards, property details, and competitor offerings. Additionally, I contributed to marketing initiatives, managed lease processing and resident applications, and ensured consistent attendance and punctuality.



Professional Beauty Association

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Education Intern

  • Jun 2013 - Jul 2013

  Scottsdale, Arizona I collaborated closely with event planners in organizing major industry events like ISSE, PBA Beauty Week, and NAHA. My role involved managing timelines, conducting research, and creatively contributing to event planning. Additionally, I was responsible for assisting in creating content for marketing materials, supporting the marketing team on various projects.