Experience

Callahan & Associates, Inc.

• United States
• 1 - 100 Employee

• Product Marketing Manager, Professional Services

  • Jun 2022 - Present

  -Develop integrated marketing plans to support the growth of our Professional Services business line. -Generate leads for the Professional Services business line and Account Managers. -Lead go-to-market launches for new Professional Services products and offerings. -Develop ongoing branding efforts for our speakers and consultants. -Develop content and collateral to support professional services business line. -Develop integrated marketing plans to support the growth of our Professional Services business line. -Generate leads for the Professional Services business line and Account Managers. -Lead go-to-market launches for new Professional Services products and offerings. -Develop ongoing branding efforts for our speakers and consultants. -Develop content and collateral to support professional services business line.



MSC Industrial Supply Co.

• United States
• Wholesale
• 700 & Above Employee

• Marketing Communications Specialist

  • Dec 2020 - Jun 2022

  • Facilitate the planning and execution of bimonthly virtual, live customer-facing and internal sales webinars in partnership with strategic suppliers• Facilitate and put together supplier content and images for monthly new supplier product and promotional spotlight emails, brochures, and display ads to showcase new marketing activities• Planned and executed a COVID-19 response landing page on the MSC website to address the ongoing pandemic and communicate to our suppliers and customers• Act as an Event Coordinator for regional and national manufacturing trade shows all over the country – assisting with the pre-show, during-show and post-show marketing and event activities• Execute Marketing Communication projects and lead collaboration meetings with the greater marketing team to brainstorm and come up with tactic plans for specific global projects Show less

• Segment Marketing Strategy Specialist

  • Jan 2019 - Dec 2020

  Represent the “voice of the customer” for the medium and large customer segments with a spend potential between $200K and $1.5M a year.Support the segment team in gathering, organizing, evaluating and reporting customer insights to support the segment’s plan.Assist in identifying and analyzing market and competitive trends, industry drivers (including key verticals) that impacted the medium/large segment.Participate in cross-functional planning meetings in support of segment’s go-to-market plan and contribute to the plan’s development.Suppor the execution of segment marketing and communication plans cross-functionally with Marketing Centers of Excellence, Product and Sales Effectiveness teams; this included the development of business briefs and plans, marketing & communication calendars, goals and evaluations/reporting.Assist in the development of unique value propositions that align to segment customer needs.Contribute to the development of sound working relationships with Sales and Product partners to ensure ongoing strategic alignment. Show less



Townsquare Interactive

• United States
• Advertising Services
• 500 - 600 Employee

• Senior Client Onboarding Specialist

  • Aug 2016 - Dec 2018

  • Consulted small and medium-sized business owners on marketing strategies • Developed strong client relationships by aligning client goals, objectives and expectations with company standards • Educated clients on evolving digital trends such as Google algorithms, Google analytics, social media strategy and SEO best practices • Oversaw and maintained a constantly changing book of business while serving as the main point of contact for all accounts within book of business • Streamlined marketing efforts by collaborating with subject-matter specialists in website design, SEO, copywriting and social media Show less



Grub

• Packaging and Containers Manufacturing

• Marketing/Nutrition Education Intern

  • Feb 2016 - Jun 2016

  Managed Facebook, Pinterest and Instagram Accounts Created Recipe booklets for clients Generated marketing strategy ideas for the future of the company to help reach a national audience Managed Facebook, Pinterest and Instagram Accounts Created Recipe booklets for clients Generated marketing strategy ideas for the future of the company to help reach a national audience



Just For Buyers Realty

• United States
• Real Estate
• 1 - 100 Employee

• Marketing Intern

  • Apr 2015 - Aug 2015

  Assisted with adding to the website by showcasing different neighborhoods. Took photos and videos of neighborhoods for website. Created write-ups about the neighborhood details for the website. Assied with creating brochures about realty. Learned about real estate logistics by attending weekly Brokers meetings. Assisted with adding to the website by showcasing different neighborhoods. Took photos and videos of neighborhoods for website. Created write-ups about the neighborhood details for the website. Assied with creating brochures about realty. Learned about real estate logistics by attending weekly Brokers meetings.



Mecklenburg Aquatic Center Swim Club

• Swim Coach

  • Feb 2012 - Aug 2013

  My responsibilities included teaching kids ages 2-7 how to swim on their own, blow bubbles under the water and learn basic swim strokes. I also taught new employees how to do my job and moved up in the company. My responsibilities included teaching kids ages 2-7 how to swim on their own, blow bubbles under the water and learn basic swim strokes. I also taught new employees how to do my job and moved up in the company.



Brooklyn South Pizzeria

• United States
• Restaurants
• 1 - 100 Employee

• Food Server, Waitress

  • Aug 2010 - Mar 2012

  My responsibilities included serving food, answering phones, taking orders from dine-in and take-out, training new employees and cleaning. My responsibilities included serving food, answering phones, taking orders from dine-in and take-out, training new employees and cleaning.