Elizabeth Linder
SEO Strategist at Kick Point Inc.- Claim this Profile
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English Native or bilingual proficiency
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French Limited working proficiency
Topline Score
Bio
Credentials
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LinkedIn advertising
CXL InstituteFeb, 2019- Oct, 2024 -
Content strategy and SEO for lead generation
CXL InstituteSep, 2018- Oct, 2024
Experience
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Kick Point Inc.
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Canada
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Advertising Services
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1 - 100 Employee
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SEO Strategist
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Jun 2018 - Present
As an SEO Strategist at Kick Point I work with a number of different clients (including local, service area, small, and large businesses) to create, manage, and optimize different SEO strategies.My responsibilities as an SEO strategist include:1. Local SEO — GMB set up & optimization, review management strategies, citation building, implementing schema, improving local search presence with content etc.2. General SEO — conducting SEO audits, keyword research, content writing, site architecture, link building, SEO strategy guides, etc.3. Technical SEO — conducting technical SEO audits to find issues with indexing, site architecture, internal linking, content, etc.4. Content — conducting content audits, help develop content strategies, writing content for clients that both rank and convert, etc.5. PPC — create and manage Google Ads and LinkedIn Ads campaigns for small businesses
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Marketing Strategy Intern
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May 2018 - Jun 2018
I joined the Kick Point team as an intern back in 2018 with the goal of learning more about all things SEO! I jumped head first into the world of digital marketing and haven't stopped learning. I was hired on as Digital Strategist a month later.
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Clerical Regulatory Level 3 - Benefits and Delivery Services
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Aug 2017 - May 2018
- File management, organization, and PA(put away) of a mass amount of files.- Safe handling, and movement of sensitive information.- Maintaining deadlines (i.e. movement and shipment of files). - File management, organization, and PA(put away) of a mass amount of files.- Safe handling, and movement of sensitive information.- Maintaining deadlines (i.e. movement and shipment of files).
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MacEwan University
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Information Technology & Services
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1 - 100 Employee
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Student
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Sep 2012 - Apr 2017
Learn, experience, and develop new skills towards the business world. Find new people to market with and connect to, as well as put myself into new experiences to help shape my major.- Bachelor of Commerce graduate major in Marketing.- Relevant course work includes: Marketing 310 Consumer Behaviour, Marketing 312 Marketing Research, Mark 314 Marketing Metrics, Mark 412 Service Marketing, Marketing 418 Personal Selling & Sales Management, Marketing 440 Strategic Marketing, and BUSN 450 Strategic Management.- Projects Completed: Case Study Analysis, involved communication between 5 other members and analysis of teamwork and cooperation. Marketing Metrics project for Kore Dance Studio to help management to formulate and implement new strategies to solve any problems. Lastly, a Marketing research report that solving Lexus of Edmonton current problem with lack of customers using vehicle servicing.
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Clerical Regulatory Level 3 - Department of Education, Employment, and Workplace Relations
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Jun 2016 - Sep 2016
- Immense use of Microsoft Excel (e.g. building master lists for department wide search tools).- Safe handling, and movement of sensitive information.- Management of a group of 5, maintaining important deadlines. - Immense use of Microsoft Excel (e.g. building master lists for department wide search tools).- Safe handling, and movement of sensitive information.- Management of a group of 5, maintaining important deadlines.
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Chatters Salons
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Canada
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Individual and Family Services
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1 - 100 Employee
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Receptionist and Beauty Consultant
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May 2015 - Jun 2016
- Ability to manage high traffic calls for appointments and customer inquiries.- Communicated confidently and professionally with different types of customers.- In charge of in-store promotional marketing. - Ability to manage high traffic calls for appointments and customer inquiries.- Communicated confidently and professionally with different types of customers.- In charge of in-store promotional marketing.
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Safeway Canada
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Retail
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700 & Above Employee
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Deli Clerk
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May 2014 - May 2015
- Promotion of in-store deals (e.g. placement and communication of specific promotions).- Organized inventory and kept up with the layout of select merchandise.- Communicated confidently and professionally with different types of customers. - Promotion of in-store deals (e.g. placement and communication of specific promotions).- Organized inventory and kept up with the layout of select merchandise.- Communicated confidently and professionally with different types of customers.
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Sales Associate
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May 2013 - Apr 2014
• Promoted sales to many customers and worked high traffic holidays at the till• Participating in a teamwork environment for sectioning out store responsibilities • Promoted sales to many customers and worked high traffic holidays at the till• Participating in a teamwork environment for sectioning out store responsibilities
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Flo's Beauty Salon
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Netherlands
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Individual and Family Services
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Receptionist
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Oct 2011 - Jun 2012
• Answered high traffic calls for appointments and customer inquiries• Communicated with different types of customers and organized the bookings for appointments• Promoted in store merchandise to different customers • Answered high traffic calls for appointments and customer inquiries• Communicated with different types of customers and organized the bookings for appointments• Promoted in store merchandise to different customers
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Education
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2012 - 2017
MacEwan University
Bachelor of Commerce, Graduate -
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Fort Saskatchewan High School
Community
