Manager, Owned Media

• Nov 2022 - Present

Senior Coordinator, Owned Media

• Jan 2022 - Nov 2022

Coordinator, Owned Media (SEO)

• Jan 2020 - Jan 2022

SEM Specialist

• Apr 2019 - Sep 2019

Plan, implement, analyze and optimize SEM and SEO initiatives Improve organic rankings and paid placements for keywords and phrases that map to Velocity services Focus on increasing website conversions from organic & paid search traffic as primary KPI Serve as internal SEM/SEO expert to guide SEO Perform ongoing keyword discovery, expansion and optimization activities Oversee website analytics platforms (Google Analytics) and provide strategic recommendations for improvement Execute tests, collect and analyze data, identify trends and insights Optimize copy and landing pages for search engine marketing Research and implement search engine optimization recommendations Develop and implement link building strategy Collaborate with Marketing team to map keyword targets to content development Show less

Digital Marketing Specialist

• Mar 2017 - Mar 2019

Cultivate and manage online marketing efforts of 230+ small to midsize business owners through knowledge of SEO, SEM, Facebook, and Google best practices. Identify areas of opportunity and implement changes to increase search traffic, referral traffic, and overall Google rankings. Working knowledge of Google Analytics to track and analyze the success of SEO and outbound marketing campaigns. Extensive knowledge of Google My Business optimization opportunities and product offerings. Complete proactive and client requested edits using a WordPress based platform. Analyze traffic, trends, insights, and optimization opportunities in digital display campaigns and relay these findings and opportunities to the client. Member of outbound marketing focus group and supplement content writing group, acting as a resource for primary digital marketing specialist team for each topic. Full proficiency in Google My Business, Yext and numerous domain hosting companies. Working knowledge of Google Analytics and Google AdWords. Show less

Recreation Assistant

• Oct 2014 - Aug 2017

Market memberships and programs to existing and potential patrons Sell and reserve rental space within the Center Oversee coordination of programs for children and seniors Assist with management of recreational programs Give tours of center and determine appropriate pricing schedule Market memberships and programs to existing and potential patrons Sell and reserve rental space within the Center Oversee coordination of programs for children and seniors Assist with management of recreational programs Give tours of center and determine appropriate pricing schedule

Client Services/Marketing Associate

• Nov 2015 - Feb 2017

Drive marketing efforts for highly successful financial advisory team Strategic outreach to prospective clients resulting in new assets under management Coordinate and execute engaging events for clients and prospects including on-site logistic coordination. Review and track team performance statistics to identify trends Drive marketing efforts for highly successful financial advisory team Strategic outreach to prospective clients resulting in new assets under management Coordinate and execute engaging events for clients and prospects including on-site logistic coordination. Review and track team performance statistics to identify trends

Part Time Marketing Research Assistant

• Jun 2014 - Nov 2015

Gathers data and compile into spreadsheets for analysis Assist in identifying marketing trends in industry Collect data on new or existing products and summarize findings Search for information about potential competitors Gathers data and compile into spreadsheets for analysis Assist in identifying marketing trends in industry Collect data on new or existing products and summarize findings Search for information about potential competitors

Intern

• May 2013 - Jul 2013

Planned Public Safety Zone of major Raleigh festival “Packapalooza”, sponsored by North Carolina State University Managed and coordinated logistics for “Raleigh Is Cool Festival”, promoter of events and small businesses in the area Sold advertising space to various local businesses Assisted in planning Homecoming music festivals Planned Public Safety Zone of major Raleigh festival “Packapalooza”, sponsored by North Carolina State University Managed and coordinated logistics for “Raleigh Is Cool Festival”, promoter of events and small businesses in the area Sold advertising space to various local businesses Assisted in planning Homecoming music festivals