Experience

gotham

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Oct 2022 - Present

  US lead for Maybelline New York and Gloria Vanderbilt Jeans Part of the McCann and IPG network. US lead for Maybelline New York and Gloria Vanderbilt Jeans Part of the McCann and IPG network.



Advantage Unified Commerce

• United States
• Advertising Services
• 200 - 300 Employee

• Account Supervisor

  • May 2021 - Sep 2022

  Clients: Mizkan (Ragu & Bertolli), DotDash Meredith, Church & Dwight, Konsyl Pharmaceuticals ∙Responsible for client book of approximately $13MM∙Led national accounts as the primary point of client contact for mid and senior level clients∙Collaborated with clients to understand growth opportunities and establish priorities∙Led cross-functional team in development of strategic omni-channel programs∙Responsible for success of 200+ projects of varying scale across a team of 8, managed up and down to ensure team met deadlines and stayed on budget∙Critically reviewed team’s post program analyses helping them craft stories out of sales numbers∙Supervised, mentored and fostered career development for junior team members∙Selected to pilot the first multi-disciplinary team combining employees from different Advantage Solutions agencies under my leadership. Created frameworks for integrated planning documents, co-presentations, investment calendars, budgets, and hours reports. Success of the pilot led to unification of agencies into “Advantage Unified Commerce” defining a new integrated approach to omnichannel commerce at Advantage Solutions∙Worked with a key client to protect 2023 agency revenue by providing POV on ROI with our agency. Kept scope flat and agency revenue flat during a period of economic downturn where client leadership wanted to cut spend.

• Senior Account Executive

  • Jan 2019 - May 2021

  Clients: Mizkan, DotDash Meredith, Church & Dwight, Ferrero, WW (Formerly Weight Watchers)∙Managed vendor, partner, and third-party relationships on a project level∙Led creative execution with the cross-functional team∙Wrote strategic marketing plans for the East Coast grocery channel∙Managed billing ensuring on-time payment of all vendor invoices∙Created post-program analyses and optimized plan recommendations based on learnings∙Managed scope of work and identified opportunities for growth resulting in a 38% increase in account revenue in 2021∙Partnered with DotDash Meredith’s Shopper Marketing Director to create their in-house shopper team staffed by Advantage. Developed product offerings, pricing, and sales slides for RFP decks. Created a project management system in WorkFront and developed delivery timelines. Wrote quick-turn RFP’s and executed programs that sold into Meredith’s clients including Unilever, General Mills, Mizkan and KraftKey Accomplishments:∙2022: Identified as candidate for Advantage Solutions' Career Advancement Program∙2021: Named “Top Womxn in Grocery” by Progressive Grocer for program with a 13.8% sales lift∙2020: Named EDGE All-Star for East Coast Grocery planning & DE&I Community OutreachFounded Edge Marketing’s DE&I board and served as National Community Outreach & Education Director. Created series of award-winning educational lunch & learns touted by leadership as the most progressive work being done by an Advantage agency. Created Edge Acts of Kindness campaign to connect with local communities. Employee engagement was over 50% and program grew 200% YOY.



VMLY&R COMMERCE

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive

  • Jul 2017 - Dec 2018

  Client: Colgate-Palmolive ∙International oral care lead responsible for 9 brands across 4 teams in 6 offices∙Coordinated execution between cross-functional internal & external teams on high volume national and global launches∙Led eCommerce A+ content roll out across all oral care products∙Provided strategic input on briefs ensuring new projects aligned to category objectives∙Liaised and assured brand compliance on licensed products∙Owned MLR process for therapeutic toothpastes∙Oversaw and mentored 5 junior team members and seasonal interns∙Selected by Global Delivery Director to lead first-ever digital project management system roll out. Developed work flow charts and file management structures. Identified pain points and live-tested solutions on a high-volume launch. Ensured processes were scalable and helped roll-out across North America∙Spearheaded an eCommerce content studio. Sold-in idea to client to gain funding. Worked with PM, talent and creative departments across 2 teams to develop pricing tiers, shoot bundles and timelines. Flew out to set up studio and oversaw first project from shoot through post-prod∙Helped pilot the first-ever WPP commerce team combining employees from Geometry and Y&R. Assisted in mapping out work flows, creating combined presentations and helped pitch team’s capabilities across Colgate-Palmolive brand, growing agency revenue between 2017-2018Key Accomplishments:∙2019: Won Silver Effie for Colgate and Michael Phelps’ “Save Water” campaign at Walmart∙2018: Launched in-house studio for low-cost, quick turn video/photo eCommerce content∙2017: Rolled out global branding initiative; only region with zero misses at 1-year global audit∙2016: Developed and piloted digital project management system with Global Delivery Director∙2015: Developed first eCommerce line of business for Colgate-Palmolive

• Assistant Account Executive

  • Jul 2013 - Jun 2017

  Client: Colgate-Palmolive ∙Consumer Promotions Lead (FSI, digital coupons)∙Managed development of pre-press mechanicals for special packaging, displays & POP∙Led post-production localizations for television and print across Europe∙Specialized in competitive CPG tracking/analysis, and print production∙Assisted on new item launches, equity building & sub-category creation in North American & European markets∙Intern: July-December 2013