Experience

Mad Agriculture

• United States
• Farming
• 1 - 100 Employee

• Director Of Strategic Partnerships

  • Jun 2021 - Present

  Mad Agriculture's vision is to create a world where people, land, and sea thrive together for generations to come. Our mission is to help stewards of the land implement regenerative farming methods that create ecological health for the land and financial wealth for the farmers. My work will focus on connecting farms to markets by turning supply chains to value chains that reward farmers, help brands be better, and deliver healthy and nutritious food for all. Mad Agriculture's vision is to create a world where people, land, and sea thrive together for generations to come. Our mission is to help stewards of the land implement regenerative farming methods that create ecological health for the land and financial wealth for the farmers. My work will focus on connecting farms to markets by turning supply chains to value chains that reward farmers, help brands be better, and deliver healthy and nutritious food for all.



Studio Airstream

• Advertising Services

• Owner

  • Mar 2019 - Jun 2021

  A strategic marketing consulting practice specializing in organizational development, business development and cause marketing projects designed to connect brands to consumers through their hearts. A strategic marketing consulting practice specializing in organizational development, business development and cause marketing projects designed to connect brands to consumers through their hearts.



Demeter Association, Inc.

• USA

• President | Managing Director | Marketing Director

  • Jan 2008 - Feb 2019

  During my tenure at Demeter USA, I provided strategic leadership for this global non-profit certifier of Biodynamic farms and products. This entailed leading the development and execution of short- and long-term strategy with a sharp focus on creating brand value. As a result, I built a highly-respected organization with a prominent industry position. Successes also include raising awareness of Biodynamic throughout the supply chain and creating an organization capable of scale. During my tenure at Demeter USA, I provided strategic leadership for this global non-profit certifier of Biodynamic farms and products. This entailed leading the development and execution of short- and long-term strategy with a sharp focus on creating brand value. As a result, I built a highly-respected organization with a prominent industry position. Successes also include raising awareness of Biodynamic throughout the supply chain and creating an organization capable of scale.



Chateau Montelena Winery

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Director, Consumer Sales and Marketing

  • Jan 2007 - Dec 2007

  In 2007, I joined this esteemed premium Napa Valley wine producer to provide strategic management for direct-to-consumer functions. This included overseeing our tasting room experience, guest tours, e-commerce, and wine clubs. As a result, I drove profitable sales with a heavy concentration on customer loyalty and retention. I also built, led, and inspired a 13-member team to provide visitors and club members with an elevated and memorable experience. In 2007, I joined this esteemed premium Napa Valley wine producer to provide strategic management for direct-to-consumer functions. This included overseeing our tasting room experience, guest tours, e-commerce, and wine clubs. As a result, I drove profitable sales with a heavy concentration on customer loyalty and retention. I also built, led, and inspired a 13-member team to provide visitors and club members with an elevated and memorable experience.



Quivira Vineyards

• Healdsburg, CA

• Marketing Director

  • Aug 2002 - Jul 2006

  With Quivira, I successfully repositioned and strengthened this brand of premium Biodynamic wines, vineyards, and gardens in the national marketplace and wine community. During this time, we dramatically increased sales by strengthening distributor channel relationships, re-focusing direct-to-consumer programs, and introducing a wine club program, e-commerce, and special events. I worked very closely with the winery owners' to connect their philanthropy and community interests to the development of the winery brand. We launched a very successful branding initiative, "The Quivira Collection," that featured a world-class antique map exhibition showcased in top museums across the country. We developed a program calendar at the winery that included jazz and symphony performances, live theater, and other cultural events. We repositioned and repackaged an underperforming wine that allowed us to showcase the environmental work conducted on the estate with a philanthropic contribution to a national conservation organization.



Fine Wine Marketing

• Beverage Manufacturing
• 1 - 100 Employee

• Vice President, Sales & Marketing

  • Nov 2001 - May 2002

  With this award-winning, family-owned of 20,000-case winery, I managed all distributor business and marketing functions. This included full ownership of P&L, trade channels, pricing, and brand strategies in 31 states. Most notably, I achieved the largest sale in the winery’s history by securing statewide distribution in their biggest market. I also built our brand representation from 15 to 31 states. With this award-winning, family-owned of 20,000-case winery, I managed all distributor business and marketing functions. This included full ownership of P&L, trade channels, pricing, and brand strategies in 31 states. Most notably, I achieved the largest sale in the winery’s history by securing statewide distribution in their biggest market. I also built our brand representation from 15 to 31 states.



Studio Airstream

• Healdsburg, CA

• Owner | Consultant

  • Nov 1996 - Nov 2001

  For this marketing and PR firm, I worked with a multitude of diverse businesses, including non-profits in areas of strategic planning, event marketing, business development, and social impact projects. The client roster included Hotel Healdsburg, Charlie Palmer restaurant group, The Healdsburg Arts Council, The Galef Institute (an educational foundation), Sonoma County Museum, and many wineries. For this marketing and PR firm, I worked with a multitude of diverse businesses, including non-profits in areas of strategic planning, event marketing, business development, and social impact projects. The client roster included Hotel Healdsburg, Charlie Palmer restaurant group, The Healdsburg Arts Council, The Galef Institute (an educational foundation), Sonoma County Museum, and many wineries.



Heublein

• District Manager, Fine Wine Group

  • 1987 - 1992