Experience

Fox Chapel Publishing Co

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Director of Public Relations

  • Jun 2023 - Present

  • Lead and oversee public relations strategies for Fox Chapel Publishing, a leading book publishing company in the DIY, hobby, craft, lifestyle, and children's book genres.• Collaborate with authors and internal teams to develop and execute effective marketing and publicity plans that generate excitement and interest in our books among key audiences, including media, industry influencers, and consumers.• Represent Fox Chapel Publishing at national trade shows, conferences, and other industry events to build and maintain relationships with media and trade professionals, showcase our books, and stay on top of industry trends and best practices.• Serve as the primary media spokesperson for Fox Chapel Publishing, proactively pitching stories to top-tier media outlets and managing incoming media inquiries to ensure positive coverage and strong brand reputation.• Leverage a deep understanding of the book publishing landscape and a keen sense of storytelling to create compelling narratives that capture the essence of our books and resonate with our target audiences, ultimately driving sales and revenue growth. Show less

• Public Relations Manager

  • Feb 2017 - Jun 2023

  • Successfully established the company's first publicity department by cultivating media relationships within a variety of genres, managing trade reviews, and working creatively with authors to maximize their strengths and connections to build the best stories surrounding the releases of their books.• Pitch engaging stories to media that help create a buzz about new books and authors.• Collaborate with authors on video trailers, press opportunities, book tours, partnership building, and social media and digital campaigns.• Manage paid advertising campaigns to increase book sales. • Act as photgrapher and videographer at tradeshows to build dynamic social media materials.• Partner with brands such as Hormel, CharBroil, Bush's Beans to execute creative book promotional plans.• Create and distribute company press releases for imprints across the board.• Managed the recipe curation and oversaw the publicity campaign for Brian Baumgartner’s Seriously Good Chili Cookbook (“Kevin Malone” from NBC’s The Office), which became an Amazon best-seller, Publisher's Weekly best-seller, and was called one of the "best books of 2022" according to Yahoo.com. Show less



Etcetera

• Netherlands
• Design
• 1 - 100 Employee

• Managing Director

  • Jan 2012 - Present

  Etcetera can help with the following: • Logo design • Ghostwriting • Copywriting • Company branding • Other graphic and web design needs • Creative and business writing • Book editing and design • Publishing consultation • Marketing and publicity • Music composition Etcetera can help with the following: • Logo design • Ghostwriting • Copywriting • Company branding • Other graphic and web design needs • Creative and business writing • Book editing and design • Publishing consultation • Marketing and publicity • Music composition



Philadelphia Inquirer

• United States
• Entertainment

• Book Reviewer

  • Apr 2014 - Dec 2020

  • Review poetry books for The Philadelphia Inquirer. • Review poetry books for The Philadelphia Inquirer.



Smith Publicity

• Public Relations and Communications Services
• 1 - 100 Employee

• Book Publicist

  • Mar 2016 - Mar 2017

  • Managed publicity campaigns for a variety of book genres including business, children’s, education, fiction, memoir, political, lifestyle, parenting, self-help, and more. • Promoted authors nationally and regionally through blog tours, events, and other media outreach. • Notable titles include Brandon Mull’s Dragonwatch, Camron Wright’s The Orphan Keeper, Kristy Cambron’s The Ringmaster’s Wife, Charles Martins’ Long Way Gone, and many others. • Managed publicity campaigns for a variety of book genres including business, children’s, education, fiction, memoir, political, lifestyle, parenting, self-help, and more. • Promoted authors nationally and regionally through blog tours, events, and other media outreach. • Notable titles include Brandon Mull’s Dragonwatch, Camron Wright’s The Orphan Keeper, Kristy Cambron’s The Ringmaster’s Wife, Charles Martins’ Long Way Gone, and many others.



Schiffer Publishing Ltd.

• United Kingdom
• Book and Periodical Publishing

• Marketing Manager

  • Sep 2013 - Feb 2016

  • Executed promotional marketing plans for books in the following categories: Arts & Craft, Natural Sciences, Lifestyle, Cookbooks, and Children’s Books. • Amassed reviews from influential magazines, websites, blogs, social sites, and other media outlets for genre-specific titles. • Managed advertising opportunities for both print and online avenues. • Collaborated directly with authors for reviews, interviews, events, and other promotional activities. • Researched market trends and utilized online analytics to weigh book acquisition decisions. Show less



Eastern University

• Bangladesh
• Education Administration Programs
• 1 - 100 Employee

• Assistant Director of Marketing

  • Oct 2012 - Sep 2013

  • Responsible for managing and developing online marketing campaigns that range from Search Engine Marketing, Social Media Advertising, online display networks and email marketing. • Manage graphic design challenges and solutions for print advertisements, digital billboards, and event displays to be used at national conferences • Responsible for managing and developing online marketing campaigns that range from Search Engine Marketing, Social Media Advertising, online display networks and email marketing. • Manage graphic design challenges and solutions for print advertisements, digital billboards, and event displays to be used at national conferences



Quirk Books

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Freelance Blogger

  • Feb 2012 - Sep 2013

  Check it out here: http://quirkbooks.com/users/elizabeth-knauss Check it out here: http://quirkbooks.com/users/elizabeth-knauss



Bucks County Magazine

• Freelance Writer

  • 2009 - Jan 2012

  Wrote feature articles for regionally focused magazine Wrote feature articles for regionally focused magazine



Merion Golf Club

• United States
• Hospitality
• 1 - 100 Employee

• Communications Director

  • May 2010 - 2011

  • Managed the marketing department of Merion Golf Club (#7 in Golf Magazine’s Top 100). • Wrote speeches and professional correspondence for the Board of Directors. • Produced monthly newsletter and e-newsletter, consisting of writing, editing, and layout. • Photographed events such as galas, championships, wine events, and grand openings. • Updated and maintained website, including blogs and social media. • Wrote press releases for club championships, fundraising, and new information at Merion. Show less



Bryn Mawr Presbyterian Church

• United States
• Religious Institutions
• 1 - 100 Employee

• Communications Coordinator

  • Feb 2008 - 2010

  • Created all marketing elements for print and digital communication materials. • Edited works submitted by internal staff, congregants, and pastors. • Designed monthly newsletter, in addition to assigning stories and managing content. • Maintained website, from re-building the site to bolstering the amount of its followers. • Developed and maintained comprehensive communications plan. • Worked with program staff to manage outreach through traditional and new media outlets. • Created all marketing elements for print and digital communication materials. • Edited works submitted by internal staff, congregants, and pastors. • Designed monthly newsletter, in addition to assigning stories and managing content. • Maintained website, from re-building the site to bolstering the amount of its followers. • Developed and maintained comprehensive communications plan. • Worked with program staff to manage outreach through traditional and new media outlets.



Impact Services Corporation

• United States
• Civic and Social Organizations

• Graphic Designer

  • Sep 2007 - Sep 2009

  • Created annual reports that conveyed the company's mission. • Photographed content for reports and brochures as needed. • Edited archival, narrative, and financial material of each project. • Met with clients to receive design feedback and adjust respectively. • Created annual reports that conveyed the company's mission. • Photographed content for reports and brochures as needed. • Edited archival, narrative, and financial material of each project. • Met with clients to receive design feedback and adjust respectively.



The Metro Newspaper

• Editorial Photography Intern

  • Sep 2007 - Jan 2008

  • Photographed events and people, noting details for captions. • Ensured that all pictures were newsworthy and ready in time to meet deadlines. • Followed breaking news throughout the Philadelphia area (on my bike!). • Attended press conferences and photographed city officials. • Worked alongside the photo director, preparing photos for print. • Collaborated with reporters to get news stories and accompanying photographs. • Photographed events and people, noting details for captions. • Ensured that all pictures were newsworthy and ready in time to meet deadlines. • Followed breaking news throughout the Philadelphia area (on my bike!). • Attended press conferences and photographed city officials. • Worked alongside the photo director, preparing photos for print. • Collaborated with reporters to get news stories and accompanying photographs.



Rolling Stone Magazine

• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Intern

  • Feb 2007 - Aug 2007

  • Edited articles for "Rolling Stone Cover to Cover: The First 40 Years." • Fact-checked information for articles, timelines, and captions. • Assisted the senior editor with organization of documents and schedules. • Edited articles for "Rolling Stone Cover to Cover: The First 40 Years." • Fact-checked information for articles, timelines, and captions. • Assisted the senior editor with organization of documents and schedules.