Elizabeth Abate
Vice President of Media at Marcus Thomas LLC- Claim this Profile
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Bio
Jeff Windahl
Elizabeth was one of the brightest, most resourceful interns I had the pleasure of working with at Arras Group. Elizabeth was instrumental on several major projects and I considered her a full-fledged member of the team. She was a quick study, brought a well-reasoned point of view to each discussion and truly added value to the work we produced for our clients. I would strongly recommend Elizabeth based on my experience working with her.
Mark Bouffard
I worked with Elizabeth on a number of Interactive Marketing projects. She is a sharp, hard-working marketer who takes the time to understand the client's needs and ensures the campaigns exceed target metrics. I would consider her a valuable member of any marketing team and one whose opinion is crucial to strategy development and success.
Jeff Windahl
Elizabeth was one of the brightest, most resourceful interns I had the pleasure of working with at Arras Group. Elizabeth was instrumental on several major projects and I considered her a full-fledged member of the team. She was a quick study, brought a well-reasoned point of view to each discussion and truly added value to the work we produced for our clients. I would strongly recommend Elizabeth based on my experience working with her.
Mark Bouffard
I worked with Elizabeth on a number of Interactive Marketing projects. She is a sharp, hard-working marketer who takes the time to understand the client's needs and ensures the campaigns exceed target metrics. I would consider her a valuable member of any marketing team and one whose opinion is crucial to strategy development and success.
Jeff Windahl
Elizabeth was one of the brightest, most resourceful interns I had the pleasure of working with at Arras Group. Elizabeth was instrumental on several major projects and I considered her a full-fledged member of the team. She was a quick study, brought a well-reasoned point of view to each discussion and truly added value to the work we produced for our clients. I would strongly recommend Elizabeth based on my experience working with her.
Mark Bouffard
I worked with Elizabeth on a number of Interactive Marketing projects. She is a sharp, hard-working marketer who takes the time to understand the client's needs and ensures the campaigns exceed target metrics. I would consider her a valuable member of any marketing team and one whose opinion is crucial to strategy development and success.
Jeff Windahl
Elizabeth was one of the brightest, most resourceful interns I had the pleasure of working with at Arras Group. Elizabeth was instrumental on several major projects and I considered her a full-fledged member of the team. She was a quick study, brought a well-reasoned point of view to each discussion and truly added value to the work we produced for our clients. I would strongly recommend Elizabeth based on my experience working with her.
Mark Bouffard
I worked with Elizabeth on a number of Interactive Marketing projects. She is a sharp, hard-working marketer who takes the time to understand the client's needs and ensures the campaigns exceed target metrics. I would consider her a valuable member of any marketing team and one whose opinion is crucial to strategy development and success.
Credentials
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Facebook Certified Media Planning Professional
FacebookDec, 2020- Sep, 2024
Experience
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Marcus Thomas LLC
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United States
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Advertising Services
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100 - 200 Employee
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Vice President of Media
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Oct 2022 - Present
I help lead a team of 25+ paid media, programmatic and paid social practitioners to develop and execute media strategies by pinpointing the optimal mix of paid, earned and owned touchpoints to generate positive business outcomes on behalf of brands. I'm strategically shifting investments in real-time for positive results and translating data into actionable insights. My experience spans digital, social, programmatic, traditional, broadcast, sponsorship, partnership, and non-traditional touch… Show more I help lead a team of 25+ paid media, programmatic and paid social practitioners to develop and execute media strategies by pinpointing the optimal mix of paid, earned and owned touchpoints to generate positive business outcomes on behalf of brands. I'm strategically shifting investments in real-time for positive results and translating data into actionable insights. My experience spans digital, social, programmatic, traditional, broadcast, sponsorship, partnership, and non-traditional touch points.
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Group Media Director
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Oct 2018 - Oct 2022
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Media Director
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Apr 2016 - Oct 2018
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Associate Media Director
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May 2014 - Oct 2016
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Senior Media Planner
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Nov 2012 - May 2014
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Media Planner
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Oct 2010 - Nov 2012
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Adjunct Professor
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Jan 2011 - May 2011
Developed and taught a media planning curriculum to undergraduate juniors and seniors at the Kent State University School of Journalism and Mass Communication. Developed and taught a media planning curriculum to undergraduate juniors and seniors at the Kent State University School of Journalism and Mass Communication.
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Media Planner
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Feb 2008 - Oct 2010
Led the development, and execution and follow-through of media plans. Led the development, and execution and follow-through of media plans.
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Arras Group
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Advertising Services
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1 - 100 Employee
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Marketing Communications Intern
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May 2007 - Feb 2008
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Education
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Kent State University
Bachelor of Science (B.S.), Advertising
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