Elizabeth Wood

Sales & Marketing Manager, Old Royal Naval College at Company of Cooks
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Location
Tunbridge Wells, England, United Kingdom, UK

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Experience

    • Hospitality
    • 100 - 200 Employee
    • Sales & Marketing Manager, Old Royal Naval College
      • Apr 2016 - Present

      - Implementing and executing effective sales and marketing strategy, measuring return on investment. - Manage, measure and drive the entire sales process and Sales & Events team performance. - Drive, monitor, analyse sales and marketing activity and competitor movement. - Maximise sales using intelligent diary management’s processes. - Innovation; ability to seek and sustain new business proactively. - Ability to present to new clients and suppliers. - Establishing… Show more - Implementing and executing effective sales and marketing strategy, measuring return on investment. - Manage, measure and drive the entire sales process and Sales & Events team performance. - Drive, monitor, analyse sales and marketing activity and competitor movement. - Maximise sales using intelligent diary management’s processes. - Innovation; ability to seek and sustain new business proactively. - Ability to present to new clients and suppliers. - Establishing, maintaining and expanding event bookers database. - Financial reporting. - Key account management (repeat business strategy). - Project management, including the oversight of a brand identity for the ORNC Events Department both in print and online. - Attend client events, promotions, trade exhibitions, client entertainment evenings and events as required. - To be a committed and motivated team member focused on the delivery of CH & Co values and install these amongst the team. - Provide timely feedback to senior management regarding sales performance. - Analyse and report on market and competitor activities. - Effectively communicate and report back to the Greenwich Foundation (onsite client) on all sales and marketing activity. Show less - Implementing and executing effective sales and marketing strategy, measuring return on investment. - Manage, measure and drive the entire sales process and Sales & Events team performance. - Drive, monitor, analyse sales and marketing activity and competitor movement. - Maximise sales using intelligent diary management’s processes. - Innovation; ability to seek and sustain new business proactively. - Ability to present to new clients and suppliers. - Establishing… Show more - Implementing and executing effective sales and marketing strategy, measuring return on investment. - Manage, measure and drive the entire sales process and Sales & Events team performance. - Drive, monitor, analyse sales and marketing activity and competitor movement. - Maximise sales using intelligent diary management’s processes. - Innovation; ability to seek and sustain new business proactively. - Ability to present to new clients and suppliers. - Establishing, maintaining and expanding event bookers database. - Financial reporting. - Key account management (repeat business strategy). - Project management, including the oversight of a brand identity for the ORNC Events Department both in print and online. - Attend client events, promotions, trade exhibitions, client entertainment evenings and events as required. - To be a committed and motivated team member focused on the delivery of CH & Co values and install these amongst the team. - Provide timely feedback to senior management regarding sales performance. - Analyse and report on market and competitor activities. - Effectively communicate and report back to the Greenwich Foundation (onsite client) on all sales and marketing activity. Show less

    • Food & Beverages
    • 1 - 100 Employee
    • Sales & Events Executive for Ampersand Events
      • Dec 2015 - Apr 2016
    • Sales & Events Executive
      • Apr 2014 - Dec 2015

      Working for the onsite contracted caterer Ampersand, part of the CH&Co team, looking after events enquiries and bookings for the Painted Hall, Undercrofts and Admirals House. The Old Royal Naval College is a Heritage site, therefore all events need to adhere to the restrictions in place to protect the building but also allow clients to successfully host there event in a stunning venue. * Managing work load to ensure clients emails responded too promptly and accurately * Organising… Show more Working for the onsite contracted caterer Ampersand, part of the CH&Co team, looking after events enquiries and bookings for the Painted Hall, Undercrofts and Admirals House. The Old Royal Naval College is a Heritage site, therefore all events need to adhere to the restrictions in place to protect the building but also allow clients to successfully host there event in a stunning venue. * Managing work load to ensure clients emails responded too promptly and accurately * Organising appointments and carrying out site visits * Building client relationships with both new business and existing clients, including site partners * Attending FAM events, exhibitions, trade promotions to further knowledge of business * Managing the diary bookings and creating weekly updates on future bookings, distributing these to the events team and site partners * Literate in 'Rendevous' system for storing event bookings * Using system to create event sheets, contract and invoicing clients * Assisting on large scale events where required * Involved in regular brain storming for venue and ITA* & CH&Co. family. Show less Working for the onsite contracted caterer Ampersand, part of the CH&Co team, looking after events enquiries and bookings for the Painted Hall, Undercrofts and Admirals House. The Old Royal Naval College is a Heritage site, therefore all events need to adhere to the restrictions in place to protect the building but also allow clients to successfully host there event in a stunning venue. * Managing work load to ensure clients emails responded too promptly and accurately * Organising… Show more Working for the onsite contracted caterer Ampersand, part of the CH&Co team, looking after events enquiries and bookings for the Painted Hall, Undercrofts and Admirals House. The Old Royal Naval College is a Heritage site, therefore all events need to adhere to the restrictions in place to protect the building but also allow clients to successfully host there event in a stunning venue. * Managing work load to ensure clients emails responded too promptly and accurately * Organising appointments and carrying out site visits * Building client relationships with both new business and existing clients, including site partners * Attending FAM events, exhibitions, trade promotions to further knowledge of business * Managing the diary bookings and creating weekly updates on future bookings, distributing these to the events team and site partners * Literate in 'Rendevous' system for storing event bookings * Using system to create event sheets, contract and invoicing clients * Assisting on large scale events where required * Involved in regular brain storming for venue and ITA* & CH&Co. family. Show less

    • Wedding & Events Coordinator
      • Nov 2012 - Mar 2014

      • Literate in use of Softbrands Medallion booking system for creating both banqueting and room reservations • Organising large scale events for both corporate clients and Eastwell Manor showcase events, such as wedding fayre • Building relationships with clients to ensure confidence and to exceed expectations • Managing workload and working to deadlines • Maintaining client databases using Microsoft Excel, to create mail merge and ensure maximising of product knowledge • Work… Show more • Literate in use of Softbrands Medallion booking system for creating both banqueting and room reservations • Organising large scale events for both corporate clients and Eastwell Manor showcase events, such as wedding fayre • Building relationships with clients to ensure confidence and to exceed expectations • Managing workload and working to deadlines • Maintaining client databases using Microsoft Excel, to create mail merge and ensure maximising of product knowledge • Work towards monthly and yearly targets, individually and as a team Show less • Literate in use of Softbrands Medallion booking system for creating both banqueting and room reservations • Organising large scale events for both corporate clients and Eastwell Manor showcase events, such as wedding fayre • Building relationships with clients to ensure confidence and to exceed expectations • Managing workload and working to deadlines • Maintaining client databases using Microsoft Excel, to create mail merge and ensure maximising of product knowledge • Work… Show more • Literate in use of Softbrands Medallion booking system for creating both banqueting and room reservations • Organising large scale events for both corporate clients and Eastwell Manor showcase events, such as wedding fayre • Building relationships with clients to ensure confidence and to exceed expectations • Managing workload and working to deadlines • Maintaining client databases using Microsoft Excel, to create mail merge and ensure maximising of product knowledge • Work towards monthly and yearly targets, individually and as a team Show less

    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Conference & Events Sales Supervisor
      • Apr 2010 - Nov 2012

      • Trained in use of Micros Fidelio Opera Sales and Catering and Property Management System for both C&E and rooms division • Improving and maintaining a high level of C&E conversion within in-house and external sales teams, working to set company standard • Creating marketing collateral and adverts including wedding and Christmas packages • Developing and controlling hotel social media marketing plan to drive traffic to hotel website and increase general knowledge of hotel for local… Show more • Trained in use of Micros Fidelio Opera Sales and Catering and Property Management System for both C&E and rooms division • Improving and maintaining a high level of C&E conversion within in-house and external sales teams, working to set company standard • Creating marketing collateral and adverts including wedding and Christmas packages • Developing and controlling hotel social media marketing plan to drive traffic to hotel website and increase general knowledge of hotel for local and wider community • Building relationships with internal and external clients • Training team members from other hotels • Working with the client from enquiry through to completion of the event, including overseeing the event and helping with setting up to ensure the customer’s expectations are met no matter how demanding. • Setting up a small B2B show to expand local business knowledge, including booking stands and promoting the event • Relaying information to event and hotel staff clearly and efficiently in the form of event sheet and weekly event meetings • Tracking conversion rates and Business On the Books (BOB) monthly for reference of Hotel General Manager and Head Office to ensure sales team meeting targets and fulfilling expectations • Planning and hosting showcase events on a regular basis • Building rapport with local suppliers to offer recommendations of their products and services to increase revenue stream Show less • Trained in use of Micros Fidelio Opera Sales and Catering and Property Management System for both C&E and rooms division • Improving and maintaining a high level of C&E conversion within in-house and external sales teams, working to set company standard • Creating marketing collateral and adverts including wedding and Christmas packages • Developing and controlling hotel social media marketing plan to drive traffic to hotel website and increase general knowledge of hotel for local… Show more • Trained in use of Micros Fidelio Opera Sales and Catering and Property Management System for both C&E and rooms division • Improving and maintaining a high level of C&E conversion within in-house and external sales teams, working to set company standard • Creating marketing collateral and adverts including wedding and Christmas packages • Developing and controlling hotel social media marketing plan to drive traffic to hotel website and increase general knowledge of hotel for local and wider community • Building relationships with internal and external clients • Training team members from other hotels • Working with the client from enquiry through to completion of the event, including overseeing the event and helping with setting up to ensure the customer’s expectations are met no matter how demanding. • Setting up a small B2B show to expand local business knowledge, including booking stands and promoting the event • Relaying information to event and hotel staff clearly and efficiently in the form of event sheet and weekly event meetings • Tracking conversion rates and Business On the Books (BOB) monthly for reference of Hotel General Manager and Head Office to ensure sales team meeting targets and fulfilling expectations • Planning and hosting showcase events on a regular basis • Building rapport with local suppliers to offer recommendations of their products and services to increase revenue stream Show less

    • Sales & Lettings Negotiator
      • Apr 2009 - Apr 2010

      • Completing successful viewings on properties • Using online marketing tools to advertise properties and bring in new clients • Monitoring telephones to ensure all calls are answered, new clients registered and relevant collateral sent • Assisting office manager with valuations • Creating appealing property portfolios to increase drive to website and viewings • Completing paperwork to a legal standard for letting properties, including ensuring Gas Safety Certificates, Assured… Show more • Completing successful viewings on properties • Using online marketing tools to advertise properties and bring in new clients • Monitoring telephones to ensure all calls are answered, new clients registered and relevant collateral sent • Assisting office manager with valuations • Creating appealing property portfolios to increase drive to website and viewings • Completing paperwork to a legal standard for letting properties, including ensuring Gas Safety Certificates, Assured Short-hold Tenancy Agreements and tenancy deposit schemes. Show less • Completing successful viewings on properties • Using online marketing tools to advertise properties and bring in new clients • Monitoring telephones to ensure all calls are answered, new clients registered and relevant collateral sent • Assisting office manager with valuations • Creating appealing property portfolios to increase drive to website and viewings • Completing paperwork to a legal standard for letting properties, including ensuring Gas Safety Certificates, Assured… Show more • Completing successful viewings on properties • Using online marketing tools to advertise properties and bring in new clients • Monitoring telephones to ensure all calls are answered, new clients registered and relevant collateral sent • Assisting office manager with valuations • Creating appealing property portfolios to increase drive to website and viewings • Completing paperwork to a legal standard for letting properties, including ensuring Gas Safety Certificates, Assured Short-hold Tenancy Agreements and tenancy deposit schemes. Show less

Education

  • Brighton School of Business Management
    Edexcel BTEC Diploma - Level 5, Events Management
    2013 - 2014
  • Staffordshire University
    Bachelor of Science (B.Sc.), Digital Film & Computer Animation Technology
    2005 - 2008
  • Chatham Grammar School for Boys
    A Levels, Media Studies, Sociology, Leisure & Recreational Management, Economics
    2003 - 2004

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