Experience

BKMedia Group

• United States
• Advertising Services
• 1 - 100 Employee

• Email Marketing Director

  • Jan 2023 - Present

• Email Marketing Account Manager

  • Jun 2021 - Dec 2022

  - Develop email marketing and communication strategies for lifestyle, eCommerce and service brands to increase revenue and consumer engagement, focusing on D2C and B2B.- Oversee creation of email campaigns for client accounts, implementing each company’s unique branding and voice, including copywriting, design, and technical development. - Develop and manage on-site email forms and email automations.- Conduct reporting and performance reviews for our client’s email strategy using data analysis.- Extensive experience working with Klaviyo, Mailchimp, Voyado, Shopify, and WooCommerce.



Jing Culture & Crypto

• United States
• Internet Publishing
• 1 - 100 Employee

• Marketing and Editorial Associate

  • Oct 2020 - Apr 2021

  - Produce editorial content related to digital marketing strategies for cultural institutions - Mailchimp Email Marketing: Design email templates and create content for newsletters and welcome emails - Develop marketing campaigns for LinkedIn in collaboration with marketing manager - Conduct research on digital and cultural trends in the museum space - Assist with back-end transition to new publishing website (Wordpress) - Work with Google Analytics to create year-end performance report and presentation



EUROACE

• Spain
• Education Administration Programs
• 1 - 100 Employee

• Content Marketing and Community Manager, International Programs

  • Apr 2018 - Sep 2020

  - Implement email marketing strategies through Mailchimp to increase brand awareness and engage audiences - Create engaging content (text, images, and video) for blog and social media platforms - Manage social media business accounts, including Facebook, instagram, LinkedIn, and Google Business - Design and create content for marketing materials - Assist with website design and user-friendliness (Wordpress) - Communicate with international client leads to sell programs (B2C) - Implement email marketing strategies through Mailchimp to increase brand awareness and engage audiences - Create engaging content (text, images, and video) for blog and social media platforms - Manage social media business accounts, including Facebook, instagram, LinkedIn, and Google Business - Design and create content for marketing materials - Assist with website design and user-friendliness (Wordpress) - Communicate with international client leads to sell programs (B2C)



WorldStrides

• United States
• Education Administration Programs
• 700 & Above Employee

• Key Account Manager, Communications Manager

  • Jul 2016 - Oct 2017

  - Key Account Manager: facilitate long-term client relationships (B2B) with International Schools throughout China- Developed and created content strategy for marketing materials of Worldstrides Educational Travel Programs and OxBridge Academic Programs- Collaborated with Marketing Director to design digital marketing materials for clients- Designed and created content for program itineraries based on clients’ requests for location and education theme/content- Internal communications manager between China team and US Operations to ensure program content and itinerary requests are met

• Business Development and Account Manager

  • Jul 2015 - Jun 2016

  - Account Manager for International Schools in China Mainland: build and maintain long-term client relationships through in-person meetings, phone, and email (B2B)- Business Development Manager: Expand client accounts: identify and pitch to new sales leads (B2B)- Delivered information sessions to clients throughout China on WorldStrides and OxBridge Programs (B2C)- Attended educational events throughout China to represent Worldstrides and OxBridge Academic Programs- Facilitated interviews with students for OxBridge Academic Programs



Quintessentially

• United Kingdom
• Travel Arrangements
• 500 - 600 Employee

• International Client Services Manager, Luxury Lifestyle

  • Apr 2014 - Jun 2015

  -Offered personalized suggestions to fulfill International Requests regarding China for travel itineraries, special event access, business dinners, private transportation, etc. -Liaised with local suppliers (restaurants, hotels, event venues, event organizers, VIP services, etc.) to complete members’ requests -Coordinated with staff in global offices to assist in requests for members visiting China, or for assistance with local members traveling abroad -Attended events in Shanghai to represent Quintessentially, including promotional events, networking events, private dinners, and retail openings -Researched, created, and edited City Guides for various cities in China -Created/edited member and supplier profiles in global database; frequently updated with all information relating to member requests and/or local suppliers -Compiled information for Shanghai Suppliers, such as Unique Event Venues, Private Car Services, Caterers, Private Rooms for business meetings, etc.



The International Center (Indianapolis)

• United States
• International Affairs
• 1 - 100 Employee

• Program Coordinator, International Visitor Leadership Program (IVLP)

  • Jan 2010 - Sep 2010

  -Developed proposals for International Visitor Leadership Program, sent to the State Department and Program Officers in Washington D.C. for approval -Initiated contact and organized meetings with local businesses and community leaders for International -Visitor Leadership Program itineraries once proposal approved by State Department -Facilitated International Visitor Leadership Program delegations from various countries (such as Croatia, Germany, China, Algeria, etc.) during their Program in Indianapolis -Compiled and updated Relationship Management System for International Center with upcoming projects, visitors, and contacts -Developed and formatted easier accessibility of websites used by National programming agencies in order to increase International Center’s visitor delegations