Experience

Mountain Valley Treatment Center
• United States
• Mental Health Care
• 1 - 100 Employee
• Marketing Director

  • Jul 2022 - Present


HP Hood LLC

• United States
• Food Production
• 700 & Above Employee

• Director of Marketing

  • Dec 2018 - Jul 2022

  Responsible for Hood Fluid & Cultured business and two Senior Brand Managers and their teams to achieve volume and growth targets for all branded Fluid and Cultured businesses, including Hood, Heluva Good!, Crowley, Axelrod, and Booth Brothers brands. Worked collaboratively with internal and external teams to develop, implement and execute marketing and communications plans, strategies, and tactics that result in the successful achievement of corporate sales, profit, market share, and consumer objectives. Show less



Advantage Capital

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Director of Marketing Strategy

  • Sep 2017 - Dec 2018

  Led the development, implementation, and execution of company wide strategic marketing plans and initiatives. ● Collaborated with senior executives across the organization to gather research and historical background, draw insights, and ultimately develop Brand Architecture, Brand Positioning, and Brand Identity documents for the entire company. ● Instituted structures and processes for marketing disciplines, including budget, project brief, and brand positioning templates. ● Acted as ‘in-house’ strategic marketing consultant for Private Equity clients. Show less

• Director of Marketing

  • Jan 2015 - Sep 2017

  Responsible for a portfolio of brands including the LACTAID dairy business and Hood Brand Portfolio business (Milk, Cream, Ice Cream, Sour Cream, Cottage Cheese), led the development of long term vision, strategy, and executional plans for portfolio. Led a team of three Brand Managers and their teams, working collaboratively to achieve corporate sales, profit, market share, and consumer objectives. Led new product development process within the organization; throughout tenure launched over 100 new products from concept to commercialization, including market analysis, product development, consumer research, P&L analysis, budget. Show less

• Senior Brand Manager

  • Mar 2011 - Dec 2014

  Responsible for Baileys® Coffee Creamers and Branded Ice Cream portfolio (5 brands), and a three-person team. Managed all aspects of brands’ business within organization, including brand & marketing strategy, new product development / portfolio management, consumer insights, agency management, industry analysis, and long-term strategy.

• Brand Manager

  • Feb 2008 - Mar 2011

  Responsible for the Hood Fluid and Heluva Good! brands and a two person team. Managed all aspects of brands’ business within the organization.

• Senior Associate Brand Manager

  • Jun 2006 - Jan 2008

  Managed Hood Value Added Milk and Creamer business and Heluva Good! brand. Focused on new product launches and consumer research.


Saucony
• United States
• Sporting Goods Manufacturing
• 100 - 200 Employee
• Promotion Manager / Intern

  • Jun 2005 - Aug 2005


Office Depot Inc.

• United States
• Retail

• Service Consultant

  • Nov 2002 - Sep 2004

  Developed relationships with clients to promote sales and new product strategies. Was a top performer in New England Market (116% of revenue goal), reached >100% of goal each quarter. Developed relationships with clients to promote sales and new product strategies. Was a top performer in New England Market (116% of revenue goal), reached >100% of goal each quarter.