Elizabeth Sullivan

VP, Director of Integrated Production at FCB Health New York
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US
Languages
  • Spanish -

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Credentials

  • Certified ScrumMaster® (CSM®)
    Scrum Alliance
    Mar, 2016
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 700 & Above Employee
    • VP, Director of Integrated Production
      • Apr 2023 - Present

    • Director, Integrated Production
      • May 2022 - Apr 2023

    • Associate Director, Integrated Production
      • Aug 2021 - Apr 2022

    • Integrated Production Supervisor
      • Jun 2020 - Jul 2021

    • Senior Integrated Producer
      • Apr 2019 - Jun 2020

    • Japan
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Marketing Operations Manager
      • Jan 2018 - Apr 2019

      Formerly Shire Pharmaceuticals (Jan. 2018 - 2019) • Manage Shire’s CMLR (advertising and promotional material) review process for the Primary Immunodeficiency professional, consumer, and payer tracks • Partner with product management teams to ensure streamlined timing for all Ad/Promo items for the IG track • Ensure the appropriate review of all pieces by the medical, legal, and regulatory stakeholders across five tracks, by maintaining knowledge of internal Shire guidelines • Evaluate performance benchmarks for agencies, using QlikSense, and recommend improvements to create efficiencies between the development vendor and creative team • Drive improvements of vendor relationships by developing and implementing necessary changes (Planning & Efficiency weekly meeting and workbook) • Nominated for the Shire Q2 Comm Ops Cup for being a “Leader of Self and Others” • Coordinate between all stakeholders to prioritize materials and enhance productivity in a fast-paced, rapidly changing environment • Train seven new hires on the marketing team in our content management platform, Veeva Vault Show less

    • United States
    • Biotechnology Research
    • 700 & Above Employee
    • Freelance Account Manager
      • Jun 2017 - Jan 2018

      • Actively participated and presented in brand planning meetings for the company’s portfolio initiative • Represented the marketing team in weekly PRC review meetings to receive approval for advertising and promotional pieces prior to going live in market • Led brand team in the creation of 100+AboveMS™ CRM, webinar, and quarterly emails • Worked with a team of account leads to streamline process for two simultaneous label update with over 200 pieces to be updated in total • Led weekly third-party call agency calls with partners and development vendors including: Accenture, Epsilon, GCI Health, CMI, Context Media, RR Donnelly, and Syndecron Show less

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Marketing Operations Manager
      • Nov 2016 - Jun 2017

      • Audited City Year’s email marketing campaign processes for recruitment of AmeriCorps members, resulting in the implementation of a new acquisition and retention email stream using Marketo and Salesforce • Managed on-time delivery of all of City Year’s internal and external marketing and communications efforts by overseeing creative design teams for all 28 sites across the country • Performed monthly audits of content and ensured all pieces of online media are to current brand standard Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Sr. Associate, Project Management
      • Nov 2015 - Nov 2016

      •Developed and managed status reports to coordinate team's deliverables for the firm's second largest client • Managed team of developers to create digital content for social media platforms including Facebook, Twitter, YouTube, and Instagram • Created project plans, scopes of work for incremental funds, and participated in scoping for 2017 budgets • Led team as “Brand Ambassador”: conducted quarterly training sessions and maintained a database of all brand standards/modifications •Developed and managed status reports to coordinate team's deliverables for the firm's second largest client • Managed team of developers to create digital content for social media platforms including Facebook, Twitter, YouTube, and Instagram • Created project plans, scopes of work for incremental funds, and participated in scoping for 2017 budgets • Led team as “Brand Ambassador”: conducted quarterly training sessions and maintained a database of all brand standards/modifications

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Associate Project Manager
      • Jul 2015 - Nov 2015

      CDMiConnect, an Omnicom shop and member of The CDM Group, is a full-service, healthcare marketing agency that provides complete interactive, relationship marketing, and direct-to-patient solutions.• Managed projects spread across 3 brand teams. Client and therapy areas including rheumatoid arthritis launch and oncology portfolio.• Developed project estimates and scopes along with timelines using MS Project.• Oversaw CDMiConnect's internal "Patients First" initiative to update all digital and social media platforms.• Coordinated with developers and other third-party vendors to provide feedback on digital projects. Show less

    • Brand Coordinator
      • Jul 2014 - Jul 2015

      • Partnered with cross-functional team of Account Executives, Copywriters, Art Directors, Developers, Editors, Producers, and Coordinators to fulfill client requests and expectations.• Facilitated relationships between CDMiConnect and CDMNY on a pharmaceutical client's MS portfolio.• Successfully managed team deliverables on 8 different campaign tactics and assisted in creation of scopes of work.• Led third party agency calls with partners and vendors including: Accenture, Epsilon, GCI Health, CMI, Context Media, RR Donnelly, and Syndecron.• Submitted pieces to pharmaceutical company's review board and complied assets for OPDP/FDA submissions. Show less

    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Intern (Research & Insights)
      • Jan 2014 - Apr 2014

      • Assisted in development of industry-leading research studies, including promotion of thought leadership in CSR. • Contributed to Cone's new media strategy by supporting Twitter and Facebook efforts. • Performed media outreach for clients and presented case studies at weekly team meetings. • Assisted in development of industry-leading research studies, including promotion of thought leadership in CSR. • Contributed to Cone's new media strategy by supporting Twitter and Facebook efforts. • Performed media outreach for clients and presented case studies at weekly team meetings.

    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Marketing and PR Co-op
      • Jun 2013 - Dec 2013

      •Assisted in new business activities, including conducting research relevant to target companies and related industries and issues. •Monitored social media, news, and industry developments to ensure account teams and clients are well-informed. •Reported to the Chairman of FKH on daily healthcare and technology trends based on analysis of the New York Times. •Pitched to media, including major publications, broadcast outlets, and blogs, regarding coverage of clients' events and updates. •Edited and submitted daily reports to a team regarding media monitoring for a client's pipeline drug and blog. Show less

    • United States
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Pricing and Sales Consultant (Specializing in K-12 Education Supplies)
      • Jan 2011 - Jun 2013

      • Researched and provideed accurate pricing and product information for prospective clients throughout the Northeast US • Managed bid and order procedures; recently placed bid that led to the largest sale in the K-12 Division • Trained interns that are new to the sales department for other managers • Researched and provideed accurate pricing and product information for prospective clients throughout the Northeast US • Managed bid and order procedures; recently placed bid that led to the largest sale in the K-12 Division • Trained interns that are new to the sales department for other managers

    • Switzerland
    • Education Management
    • 700 & Above Employee
    • DC Regional Office Coordinator (Smithsonian Student Travel)
      • Dec 2011 - Jun 2012

      •Managed operations and logistics for busy travel business •Coordinated all museum (Smithsonian museums, US Capitol, Mount Vernon, etc.) tours for clients. In addition, arrange for dining options for large groups •Created and distributed weekly updates to all vendors confirming reservations; ensure timely payment of accounts payables to vendors and suppliers •Proofread and edited tour information to ensure accuracy and verify that tours are logistically feasible due to schedule modifications, inclement weather and seasonal increases in traffic and visitors to the area •Researched new suppliers for evening events and develop contracts for Inauguration Weekend in January 2013. Show less

    • United States
    • Wellness and Fitness Services
    • Intern
      • Jun 2010 - Aug 2011

      • Developed and implemented an inventory control spreadsheet to track warehouse samples • Designed and launched company website (http://www.debevansandassociates.com) • Quoted pricing for customers on specified products • Designed sample displays and updated interior libraries for architectural firms in MA, CT, and RI • Delivered sales presentations to prospective clients • Responded to customer inquiries and requests during procurement process, such as Duke Cancer Center furniture orders Show less

Education

  • Northeastern University
    Bachelor of Arts (BA), Communication Studies (Public Advocacy & Rhetoric)
  • Villanova University
    Business/Commerce, General

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