Elizabeth Segre-Lawrence

Digital Communications Specialist at Léman Manhattan Preparatory School
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US
Languages
  • English Native or bilingual proficiency
  • French Limited working proficiency

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Experience

    • United States
    • Primary and Secondary Education
    • 100 - 200 Employee
    • Digital Communications Specialist
      • Aug 2022 - Present

    • United States
    • Primary and Secondary Education
    • 100 - 200 Employee
    • Manager of External Communications and Marketing
      • May 2021 - Aug 2022

    • Communications Assistant
      • May 2019 - May 2021

      • Manages and curates social content on behalf of Grace Church School; Regularly conducts community management; Implements Instagram stories to further bolster content; Uses Sprout Social (previously Hootsuite) to schedule posts• Plans, films, and edits promotional videos to be implemented in the school's primary marketing strategy; Videos are shared both within the current school community and beyond• Writes/edits articles and copy featured in various advertising materials (i.e. official magazines, brochures, online, etc.)• Designs marketing materials (using various programs in the Adobe Suite) for various departments including admissions, development, and more• Takes photos and edits them in Photoshop and Lightroom for use on social media, in advertising materials, and in admissions brochures• Uses programs such as Adobe Photoshop, Illustrator, and InDesign to create effective and bright marketing content on behalf of the school• Works directly with parents and their affiliated groups to plan events and ensure they run smoothly; Acts as a liason between the Parents' Association and the Communications Office

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Jul 2017 - May 2019

      • Enacted and managed tactical public relations strategy on behalf of the St. Maarten Tourist Bureau. Regular tasks included writing informational press releases, distributing concise pitches, and maintaining overall media relations with various contacts.• Curated engaging and eye-catching social media content across Twitter, Facebook, and Instagram on behalf of the St. Maarten Tourist Bureau. Additionally conducted community management in tandem with on-island team members. Posts were scheduled with Hootsuite.• Played key role in the planning and organization of large-scale, multi-day consumer events on behalf of the Macao Tourism Board, including the two-time award-winning "Experience Macao Food Trucks" in Los Angeles and New York.• Organized a niche influencer trip to Macao, China with three influential US chefs in order to highlight the gastronomic offerings of the destination in addition to combating its casino-rich image.

    • Operations Management Intern
      • Jan 2017 - May 2017

      • Acted as interim “Head of B2BC Sales” for international, luxury e-commerce start-up, Hommage International LTD.• Assisted in facilitating sales between major online retailers such as Harrods, Fancy, and Bergdorf Goodman• Built online campaigns, mail blasts, and newsletters using programs such as MailChimp, Photoshop, and Illustrator.• Assisted clients with purchasing issues as they arise in addition to regularly performing Community Management duties • Acted as interim “Head of B2BC Sales” for international, luxury e-commerce start-up, Hommage International LTD.• Assisted in facilitating sales between major online retailers such as Harrods, Fancy, and Bergdorf Goodman• Built online campaigns, mail blasts, and newsletters using programs such as MailChimp, Photoshop, and Illustrator.• Assisted clients with purchasing issues as they arise in addition to regularly performing Community Management duties

    • Operations Management Intern
      • Sep 2016 - Nov 2016

      • Assisted in facilitating and opening B2B sales with major international hotel chains such as The W and The Ritz Carlton.• Emailed and called hotel executives in Europe, The UAE, and North and South America in order to maintain and establish relationships. • Other responsibilities included designing and formatting packing content and packaging deliveries. • Assisted in facilitating and opening B2B sales with major international hotel chains such as The W and The Ritz Carlton.• Emailed and called hotel executives in Europe, The UAE, and North and South America in order to maintain and establish relationships. • Other responsibilities included designing and formatting packing content and packaging deliveries.

    • United States
    • Public Relations and Communications Services
    • 200 - 300 Employee
    • Intern
      • Jun 2016 - Aug 2016

      • Assisted advisors with creating and cleaning lists and calling news desks amongst other tasks. Bestowed responsibility increased with experience and trust.• Attended meetings and events, wrote and revised media audits and press releases, created talent sheets for events, and helped compose social media content by the end of the internship. • Assisted advisors with creating and cleaning lists and calling news desks amongst other tasks. Bestowed responsibility increased with experience and trust.• Attended meetings and events, wrote and revised media audits and press releases, created talent sheets for events, and helped compose social media content by the end of the internship.

    • France
    • Higher Education
    • 200 - 300 Employee
    • SGA Communications Director
      • May 2014 - May 2016

      • Lead all communications-related tasks for the undergraduate division of the American University of Paris' Student Government Association. • Ran organization's social media accounts (Instagram, Facebook, Twitter).• Assisted the university's website architect in maintaining the "Student Government" section of AUP's public website, creating original graphics and visual content to advertise SGA run events around campus, and taking minutes for student senate every Wednesday. • Lead all communications-related tasks for the undergraduate division of the American University of Paris' Student Government Association. • Ran organization's social media accounts (Instagram, Facebook, Twitter).• Assisted the university's website architect in maintaining the "Student Government" section of AUP's public website, creating original graphics and visual content to advertise SGA run events around campus, and taking minutes for student senate every Wednesday.

    • Scheduling Department Intern
      • May 2014 - Jul 2014

      Assisted in compiling spreadsheets. Regularly sorted through invitations for Mayor DiBlasio and his family for events taking place throughout the duration of 2014. Assisted bosses and advisors in any way possible or needed to ensure that work would be done more effectively and efficiently. Assisted in compiling spreadsheets. Regularly sorted through invitations for Mayor DiBlasio and his family for events taking place throughout the duration of 2014. Assisted bosses and advisors in any way possible or needed to ensure that work would be done more effectively and efficiently.

Education

  • The American University of Paris
    Bachelor's Degree, Global Communications with a minor in Anthropology
    2013 - 2017
  • Leman Manhattan Preparatory School
    High School, 3.8
    2009 - 2013

Community

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