Elizabeth Scalla

Senior Brand Manager at Devils Backbone Brewing Company
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • English Native or bilingual proficiency
  • French Professional working proficiency
Skills

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Bio

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Credentials

  • Ads Manager Basics
    Meta
    Mar, 2022
    - Oct, 2024
  • Buying on Facebook
    Meta
    Mar, 2022
    - Oct, 2024
  • Define Your Audience
    Meta
    Mar, 2022
    - Oct, 2024
  • Digital Marketing Landscape
    Meta
    Mar, 2022
    - Oct, 2024
  • Facebook Ad Delivery
    Meta
    Mar, 2022
    - Oct, 2024
  • Facebook Bid Strategies
    Meta
    Mar, 2022
    - Oct, 2024
  • From Business Goals to Ad Objectives
    Meta
    Mar, 2022
    - Oct, 2024
  • Get Started With Data-Driven Marketing
    Meta
    Mar, 2022
    - Oct, 2024
  • Using Insights to Inform Ad Strategy
    Meta
    Mar, 2022
    - Oct, 2024
  • Certified Marketer Level 1 (CM1) Credential
    General Assembly
    Dec, 2020
    - Oct, 2024
  • How to Effectively Deliver Criticism
    LinkedIn
    Sep, 2020
    - Oct, 2024
  • Taking Charge of Your Career
    LinkedIn
    Nov, 2019
    - Oct, 2024
  • Meta Certified Media Planning Professional
    Meta
    Mar, 2022
    - Oct, 2024
  • Measurement and Analysis on Facebook
    Meta
  • Meta Advertising Policies
    Meta
  • Targeting Strategies for Business Goals
    Meta
  • Test Ad Effectiveness with Experiments
    Meta

Experience

  • Devils Backbone Brewing Company
    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Senior Brand Manager
      • Jan 2021 - Present

    • Brand Manager
      • Jan 2014 - Present

    • Marketing & Events Coordinator
      • Jan 2013 - Dec 2013

    • Craft Adventure Guide- Outpost Taproom
      • May 2012 - Dec 2012

      This is where I developed an understanding of the brewing process and craft beer industry. Additionally I learned how to relate with the consumer when talking about and explaining craft beer.

  • ParknPool Corp.
    • United States
    • Retail
    • 1 - 100 Employee
    • Media Relations Manager
      • Jun 2012 - Dec 2012

      Managed social media and consumer interaction. My role was to growth following on social media and generate campaigns to spread awareness about our brand and products. Managed social media and consumer interaction. My role was to growth following on social media and generate campaigns to spread awareness about our brand and products.

  • Gray's Department Store
    • United States
    • Hospitality
    • 1 - 100 Employee
    • Marketing, and Social Media Intern
      • 2011 - 2011

Education

  • Virginia Polytechnic Institute and State University - Pamplin College of Business
    Bachelor of Science in Marketing Management, Marketing/Marketing Management, General
    2008 - 2012

Community

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