Elizabeth Ridley

Head Photographer and Social Media at Terry de Havilland
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Location
Newcastle upon Tyne, England, United Kingdom, UK

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Experience

    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Head Photographer and Social Media
      • Mar 2019 - Present

      Working on Campaign,E Commerce and lifestyle imagery along with outputting images via social media and print. Working on Campaign,E Commerce and lifestyle imagery along with outputting images via social media and print.

    • Freelance Photographer
      • Jan 2018 - Present

      Freelance Photographer specialising in Commercial and Fashion photography. Skilled and experienced in Makeup artistry, Video and Social Media Freelance Photographer specialising in Commercial and Fashion photography. Skilled and experienced in Makeup artistry, Video and Social Media

    • United Kingdom
    • Retail
    • 1 - 100 Employee
    • Head Photographer
      • Jan 2018 - Present

      Producing all digital imagery output for Master-debonair whether it is lifestyle or commerce. shoot production and creative direction on shoots as well as retouching and some studio set design. Producing all digital imagery output for Master-debonair whether it is lifestyle or commerce. shoot production and creative direction on shoots as well as retouching and some studio set design.

    • United Kingdom
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Photographer
      • Jul 2017 - Dec 2017

      Roles and Responsibilities Photographing pieces after passing QC ready for Client to view, web uploads and online image gallery Uploading images to Capture One to adjust, label, embed keywords and copyright to the images Clipping path and retouching furniture pieces Research and development into imagery and implementing in-house Building photography set, researching purchasing and setting up studio area using pro foto lighting, nikon cameras and capture one software Colour changing furniture pieces in-house and for high end clients. Creating 100’s of new SKU’s without needing to physically manufacture new pieces Running an online image database where each batch of images has an excel sheet with descriptions, fabrics, order numbers relating to each image and liaising with web development to upload Working with social media, marketing and PR departments to deliver new social and web content Working on campaigns to capture BTS and campaign imagery for creative projects Designing and working on interior of show room Working closely with and traveling to London office to regularly meet and deliver creative images Creating trend folder and pintrest picks to upload monthly to drive traffic to website Coming up with new and engaging social media strategies Using Excell to track and manage work flow Answering to any photographic needs within the company e.g fabric swatches or woods mill frames. Show less

    • Studio Photographer
      • Feb 2015 - Jun 2017
    • Retail
    • 1 - 100 Employee
    • photographer and retoucher
      • Aug 2014 - Feb 2015

      I work closely with the social media and visual merchandiser to create creative and product imagery to reflect the pink boutique brand. The MD and I work on ways to execute the pb vision and how sales can be improved through the imagery and social platforms. Model booking and testing is a large part of the job again trying to represent the brand well. I shoot around 3 times weekly and dedicate a lot of my time to creative images and work on retouching garments quickly but at a very high standard. Inbetween all this I am always researching and looking at new ways to enhance and improve my work and add new dimensions to the content we create. Show less

    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Product and fashion photographer, Retoucher and in house makeup artist
      • Feb 2011 - Aug 2014

      I photograph products (on a range of DSLR cameras mainly a canon 5D) to a very high standard ensuring all details of the piece are shown to ensure p.o.s and quality is maximised. The lighting and set up for each shot and is carefully considered to ensure a realistic interpretation and colour is shown accuratly. I retouch and create a clipping path for most images. I perfect each image until the final product is of a very high standard and the colour is exactly right. I also work in model shoots twice a week working with both male and female models. I will apply makeup and create hair styles for each and every shoot. I mostly photograph the models and work with capture one to make sure the image is exactly what we need. I have had a lot of experience in photographing and casting models. I have a very keen eye in finding models and knowing what it takes to become a good one, working with models with no experience and building up there confidence and skill set. I have done a vast amount of filming and editing behind the scenes and of how-to-do videos on a range os DSLR cameras in this workplace, I have edited this work on I movie and also final cut pro. I have done some work with you tube also uploading, filming videos and tutorials to bring traffic to the website. Show less

    • Real Estate
    • 1 - 100 Employee
    • Freelance Make up Artist
      • Jan 2010 - Feb 2011
    • Civil Servant
      • May 2010 - Jan 2011

Education

  • Newcastle College
    Commercial photographic practise, Commercial Photography
    2008 - 2010
  • Lord Lawson Of beamish

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