Elizabeth Petit Gonzalez

Head Of Communications at The Sustainable Shipping Initiative
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Contact Information
Location
Malmö, Skane County, Sweden, SE
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
  • Danish Limited working proficiency

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Bio

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Experience

    • United Kingdom
    • Maritime
    • 1 - 100 Employee
    • Head Of Communications
      • Oct 2020 - Present

    • Consultant - Project Management & Communications
      • Feb 2020 - Sep 2020

    • Marketing Strategist
      • Aug 2019 - Nov 2019

      As Marketing Strategist at Go Dogo, I've been responsible for a number of tasks, including:- Developing a marketing strategy document outlining overall goals and strategies for individual platforms (incl. SoMe, PR, website, etc)- Developing, editing, and formatting website and blog content through Wordpress- Optimizing pages and blog posts for SEO- Drafting a press release, as well as identifying and reaching out to reporters and bloggers at key relevant publications to write about Go Dogo- Setting up and managing website analytics and traffic data through Google Analytics and Google Search Console

    • Consultant - Decarbonisation
      • Aug 2019 - Sep 2019

      The Sustainable Shipping Initiative is a multi-stakeholder initiative aiming to improve the sustainability of the shipping industry.As decarbonisation consultant, I spent six weeks working with the SSI to plan a high-level event for Climate Week NYC regarding the potential role of biofuels in shipping's decarbonisation. The work included formulating communications materials, developing visual assets using InDesign, as well as working on an article for a shipping media outlet.

    • Denmark
    • Travel Arrangements
    • 1 - 100 Employee
    • Partnerships Manager
      • Oct 2018 - Jun 2019

      Goodwings is a socially responsible hotel booking platform that donates to a non-profit with every booking.As Partnerships Manager for the Americas I was responsible for market research, lead identification and outreach of potential NGO partners in North and South America. I also worked on various communications tasks and translated and adapted materials for Spanish-speaking markets.

    • Denmark
    • Higher Education
    • 1 - 100 Employee
    • Head of Marketing and Communications
      • Jun 2018 - Jan 2019

      CBS Students is the student union at Copenhagen Business School, representing the interests of all 21,703 students. As Head of Marketing & Communications, I work with:- Developing the organisation's internal and external communications strategy- Internal alignment of the CBS Students brand and message- Day-to-day management of SoMe channels, website, etc- Ensuring consistency in the content created- Creating value for partners and sponsors through marketing and communications materials- Assisting with marketing and communications in other CBS Students projects

    • Head of Marketing and Communications, Graduate Business Conference
      • Oct 2017 - Jun 2018

    • Denmark
    • Education Management
    • 1 - 100 Employee
    • Project Manager - Responsibility Day
      • Nov 2017 - Sep 2018

      Responsibility Day is the first official day for all new Bachelor students at CBS, with over 2000 attendees each year. Students are introduced to their new university and the concept of responsible management through various speakers as well as a case competition.PRME (Principles of Responsible Management Education) is an initiative of the UN Global Compact, aiming to develop the responsible leaders of tomorrow.Tasks include:- Budget management- Building and maintaining relationships with partners, speakers and other stakeholders- Negotiating contracts with key stakeholders- Marketing, communications, and other promotional activities- Working across departments in a complex organization- Operations and logistics management- Planning and facilitating workshops- Ad hoc tasks such as speechwriting

    • Project Manager - Sustainable Development Case Competition
      • Oct 2017 - Apr 2018

      Co-organized a 'Sustainable Development Case Competition' at Copenhagen Business School in April as part of the campus-wide Students for the Global Goals event. The project involved:- Working directly with key stakeholders (Chr. Hansen, Quercus Group and CBS PRME)- Recruitment through SoMe marketing (received over 120 applications from 8 universities in 3 countries)- Assisting in developing a case and programme for the two days- Budgeting and logistics- Recruiting and managing a team of six motivated volunteers

    • Chairman
      • Jun 2017 - Mar 2018

    • Vice Chairman & Project Manager
      • Apr 2016 - Jun 2017

    • Australia
    • Non-profit Organizations
    • 700 & Above Employee
    • Student Consultant
      • Sep 2017 - Dec 2017

      180 Degrees Consulting is an international student-run consultancy that works with social enterprises and provides the expertise of ambitious, socially conscious students to assist in problem-solving. Alongside the consulting project we carry out, we also receive extensive training and mentorship from PA Consulting and Implement Consulting Group.

    • Government Relations Services
    • 1 - 100 Employee
    • Intern
      • Oct 2014 - Sep 2015

      Worked primarily with the Consular and Cultural departments, with tasks ranging from event planning to procurement of merchandise and other promotional material. Within the Consular department I assisted with processing visa applications, passport renewals and external communications among other tasks, as needed.

Education

  • Copenhagen Business School
    Master of Science (MSc), International Marketing and Management
    2017 - 2019
  • Copenhagen Business School
    Bachelor of Science (BSc), Business, Language and Culture
    2015 - 2017
  • Copenhagen Business School
    International Summer University Programme (ISUP)
    2016 - 2016
  • Nørre Gymnasium
    International Baccalaureate Bilingual Diploma
    2011 - 2014

Community

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