Elizabeth Pesántez

Director de marketing comercial at Expressarte
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Contact Information
Location
Greater Barcelona Metropolitan Area, ES
Languages
  • Español Native or bilingual proficiency
  • Inglés Full professional proficiency

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Bio

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Experience

    • Ecuador
    • Advertising Services
    • 1 - 100 Employee
    • Director de marketing comercial
      • Sep 2022 - Present
    • Spain
    • Higher Education
    • 200 - 300 Employee
    • Admission Manager
      • Nov 2018 - Jun 2022

    • Senior enrollement Advisor
      • Nov 2017 - Nov 2018

      Coordination of the admission process to pre-selected candidates to study at the school / Personal advice / Interview to the student / follow-up of the candidate until the registration / management of CRM / Commercial management

    • Spain
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing and Sales Consultant
      • Feb 2018 - Jun 2018

      Development of consulting projects in marketing & sales for legal and economic professional offices. Development of customized business model for each client. Development of marketing campaigns for the group. Development of consulting projects in marketing & sales for legal and economic professional offices. Development of customized business model for each client. Development of marketing campaigns for the group.

    • Senior Brand Marketing Manager
      • Nov 2016 - Oct 2017

      Cosmetic Category Reporting to the General Manager, I was in charge of the E-commerce and the call center for sales / KPI´s follow up, brand activity reports and result monitoring / Responsible for Stock / Responsible to control the marketing actions of the external agency / Sales management / Social media Administrator Cosmetic Category Reporting to the General Manager, I was in charge of the E-commerce and the call center for sales / KPI´s follow up, brand activity reports and result monitoring / Responsible for Stock / Responsible to control the marketing actions of the external agency / Sales management / Social media Administrator

    • Senior Brand Marketing Manager
      • Nov 2016 - Oct 2017

      Cosmetic Category Reporting to the General Manager, I was in charge of the E-commerce and the call center for sales / KPI´s follow up, brand activity reports and result monitoring / Responsible for the sales in Spain and France/ Responsible to control the marketing actions of the external agency / Stock Control / In charge of the KAM (Corte Ingles, Amazon, Hipercor) / Social media Administrator Cosmetic Category Reporting to the General Manager, I was in charge of the E-commerce and the call center for sales / KPI´s follow up, brand activity reports and result monitoring / Responsible for the sales in Spain and France/ Responsible to control the marketing actions of the external agency / Stock Control / In charge of the KAM (Corte Ingles, Amazon, Hipercor) / Social media Administrator

    • Spain
    • Higher Education
    • 700 & Above Employee
    • Enrollment Advisor
      • Jan 2016 - Nov 2016

      Coordination of the admission process to pre-selected candidates to study at the school / Personal Advice /Interview to the student / follow-up of the candidate until the registration / management of CRM / Commercial implementation Coordination of the admission process to pre-selected candidates to study at the school / Personal Advice /Interview to the student / follow-up of the candidate until the registration / management of CRM / Commercial implementation

    • Marketing Consultant
      • Oct 2014 - Feb 2015

      Entertainment & Lifestyle Category Reporting to the CEO, I developed the marketing and commercial plan for the brand / Innovetion of the corporate Brand / new products development / Festival Organization / Social media management / branding / Commercial deals with top restaurants, bars and hotels in Barcelona. Entertainment & Lifestyle Category Reporting to the CEO, I developed the marketing and commercial plan for the brand / Innovetion of the corporate Brand / new products development / Festival Organization / Social media management / branding / Commercial deals with top restaurants, bars and hotels in Barcelona.

    • France
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Brand Manager Evian water
      • Feb 2011 - Sep 2013

      Reporting to the International Brand Manager, I was responsible for the execution of the global marketing plan in Ecuador / Event coordinator / Responsible for budget / Responsible of the sales forecast of each SKU’s / Responsible of the national stock and purchases / Branding / packaging developer Reporting to the International Brand Manager, I was responsible for the execution of the global marketing plan in Ecuador / Event coordinator / Responsible for budget / Responsible of the sales forecast of each SKU’s / Responsible of the national stock and purchases / Branding / packaging developer

    • France
    • Beverage Manufacturing
    • 700 & Above Employee
    • Brand Manager
      • Feb 2011 - Sep 2013

      Reporting to the International Brand Manager I was responsible for the development and execution of the annual marketing plan for Remy-Cointreau Group, leader in spirits category / Management of the brand budget to ensure efficient results in ATL and BTL actions / Responsible for each SKU´s sales forecast / Active participation in annual negotiations with key accounts / KPI´s follow up, brand activity reports and result monitoring / In charge of the training to the sales department / Events coordinator / International fairs / Award for best practice at the annual convention *Brands: -Louis XIII -Remy Martin -St Remy -Mount Gay Rum Show less

    • Spain
    • Beverage Manufacturing
    • 200 - 300 Employee
    • Brand manager
      • Feb 2011 - Sep 2013

      Wine & Spirits Category Reporting to the International marketing manager, I was in charge of the development and execution of the marketing plan in Ecuador / Stock management / Event coordinator / Responsible for budget / KPI´s follow up, brand activity reports and result monitoring / In charge of the training to the sales department / International Fairs. Wine & Spirits Category Reporting to the International marketing manager, I was in charge of the development and execution of the marketing plan in Ecuador / Stock management / Event coordinator / Responsible for budget / KPI´s follow up, brand activity reports and result monitoring / In charge of the training to the sales department / International Fairs.

    • Ecuador
    • Airlines and Aviation
    • 1 - 100 Employee
    • Commercial Manager
      • Oct 2009 - Jan 2011

      Manejo del Departamento Comercial. - Publicidad: Comercialización de espacios publicitarios dentro del Aeropuerto Mariscal La Mar. - Locales Comerciales: Comercialización y supervisión de los locales comerciales dentro del Aeropuerto, revisión de los reportes de ventas. - Sala VIP: Comercialización de las tarjetas VIP CORPAC, gestión de alianzas estratégicas con bancos nacionales y manejo de la Sala VIP. - Centro de Convenciones CORPAC: Comercialización, implementación y coordinación de eventos del Centro de Convenciones CORPAC. - Dutty Pay: Manejo de locales comeciales dentro de la sala de pre - embarque, revisión de inventarios y reporte de ventas. Show less

    • Junior Consultant
      • Feb 2009 - Sep 2009

      Desarrollo proyectos de empresas como consultores externos. - Desarrollo de capacitaciones a nivel nacional de compañías como asesores externos. - Encargada de los medios de comunicación en proyectos de Publicidad y Marketing. - Implementación de herramientas para el manejo interno de compañías para su mejoramiento. - Encargada de la implementación y coordinación de eventos. Desarrollo proyectos de empresas como consultores externos. - Desarrollo de capacitaciones a nivel nacional de compañías como asesores externos. - Encargada de los medios de comunicación en proyectos de Publicidad y Marketing. - Implementación de herramientas para el manejo interno de compañías para su mejoramiento. - Encargada de la implementación y coordinación de eventos.

Education

  • OBS Business School
    Master en Marketing digital, growth hacking y e commerce, Empresa, gestión, marketing y disciplinas afines
    2021 - 2022
  • Universitat de Barcelona
    Master en Marketing Digital, growth hacking y E commerce, Marketing
    2021 - 2022
  • UPC School (Universitat Politècnica de Catalunya)
    Master en Direccion de Marketing y Gestión Comercial, Marketing
    2013 - 2014
  • EAE Business School
    Master en Direccion de Marketing y Gestion Comercial, Marketing
    2013 - 2014
  • Universidad Panamericana de Cuenca UPAC
    Ingeniera en Ciencias Administrativas, Administración y gestión de empresas
    2001 - 2005
  • Universidad Panamericana de Cuenca UPAC
    Tecnica Superior en Administracion de negocios Hoteleros, Administración/Gestión de servicios de hostelería
    2001 - 2004

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