Elizabeth Pesántez
Director de marketing comercial at Expressarte- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Español Native or bilingual proficiency
-
Inglés Full professional proficiency
Topline Score
Bio
Experience
-
Expressarte
-
Ecuador
-
Advertising Services
-
1 - 100 Employee
-
Director de marketing comercial
-
Sep 2022 - Present
-
-
-
OBS Business School
-
Spain
-
Higher Education
-
200 - 300 Employee
-
Admission Manager
-
Nov 2018 - Jun 2022
-
-
Senior enrollement Advisor
-
Nov 2017 - Nov 2018
Coordination of the admission process to pre-selected candidates to study at the school / Personal advice / Interview to the student / follow-up of the candidate until the registration / management of CRM / Commercial management
-
-
-
Amado Consultores
-
Spain
-
Business Consulting and Services
-
1 - 100 Employee
-
Marketing and Sales Consultant
-
Feb 2018 - Jun 2018
Development of consulting projects in marketing & sales for legal and economic professional offices. Development of customized business model for each client. Development of marketing campaigns for the group. Development of consulting projects in marketing & sales for legal and economic professional offices. Development of customized business model for each client. Development of marketing campaigns for the group.
-
-
-
-
Senior Brand Marketing Manager
-
Nov 2016 - Oct 2017
Cosmetic Category Reporting to the General Manager, I was in charge of the E-commerce and the call center for sales / KPI´s follow up, brand activity reports and result monitoring / Responsible for Stock / Responsible to control the marketing actions of the external agency / Sales management / Social media Administrator Cosmetic Category Reporting to the General Manager, I was in charge of the E-commerce and the call center for sales / KPI´s follow up, brand activity reports and result monitoring / Responsible for Stock / Responsible to control the marketing actions of the external agency / Sales management / Social media Administrator
-
-
-
-
Senior Brand Marketing Manager
-
Nov 2016 - Oct 2017
Cosmetic Category Reporting to the General Manager, I was in charge of the E-commerce and the call center for sales / KPI´s follow up, brand activity reports and result monitoring / Responsible for the sales in Spain and France/ Responsible to control the marketing actions of the external agency / Stock Control / In charge of the KAM (Corte Ingles, Amazon, Hipercor) / Social media Administrator Cosmetic Category Reporting to the General Manager, I was in charge of the E-commerce and the call center for sales / KPI´s follow up, brand activity reports and result monitoring / Responsible for the sales in Spain and France/ Responsible to control the marketing actions of the external agency / Stock Control / In charge of the KAM (Corte Ingles, Amazon, Hipercor) / Social media Administrator
-
-
-
EAE Business School
-
Spain
-
Higher Education
-
700 & Above Employee
-
Enrollment Advisor
-
Jan 2016 - Nov 2016
Coordination of the admission process to pre-selected candidates to study at the school / Personal Advice /Interview to the student / follow-up of the candidate until the registration / management of CRM / Commercial implementation Coordination of the admission process to pre-selected candidates to study at the school / Personal Advice /Interview to the student / follow-up of the candidate until the registration / management of CRM / Commercial implementation
-
-
-
-
Marketing Consultant
-
Oct 2014 - Feb 2015
Entertainment & Lifestyle Category Reporting to the CEO, I developed the marketing and commercial plan for the brand / Innovetion of the corporate Brand / new products development / Festival Organization / Social media management / branding / Commercial deals with top restaurants, bars and hotels in Barcelona. Entertainment & Lifestyle Category Reporting to the CEO, I developed the marketing and commercial plan for the brand / Innovetion of the corporate Brand / new products development / Festival Organization / Social media management / branding / Commercial deals with top restaurants, bars and hotels in Barcelona.
-
-
-
Danone
-
France
-
Food and Beverage Manufacturing
-
700 & Above Employee
-
Brand Manager Evian water
-
Feb 2011 - Sep 2013
Reporting to the International Brand Manager, I was responsible for the execution of the global marketing plan in Ecuador / Event coordinator / Responsible for budget / Responsible of the sales forecast of each SKU’s / Responsible of the national stock and purchases / Branding / packaging developer Reporting to the International Brand Manager, I was responsible for the execution of the global marketing plan in Ecuador / Event coordinator / Responsible for budget / Responsible of the sales forecast of each SKU’s / Responsible of the national stock and purchases / Branding / packaging developer
-
-
-
Rémy Cointreau
-
France
-
Beverage Manufacturing
-
700 & Above Employee
-
Brand Manager
-
Feb 2011 - Sep 2013
Reporting to the International Brand Manager I was responsible for the development and execution of the annual marketing plan for Remy-Cointreau Group, leader in spirits category / Management of the brand budget to ensure efficient results in ATL and BTL actions / Responsible for each SKU´s sales forecast / Active participation in annual negotiations with key accounts / KPI´s follow up, brand activity reports and result monitoring / In charge of the training to the sales department / Events coordinator / International fairs / Award for best practice at the annual convention *Brands: -Louis XIII -Remy Martin -St Remy -Mount Gay Rum Show less
-
-
-
Grupo Freixenet
-
Spain
-
Beverage Manufacturing
-
200 - 300 Employee
-
Brand manager
-
Feb 2011 - Sep 2013
Wine & Spirits Category Reporting to the International marketing manager, I was in charge of the development and execution of the marketing plan in Ecuador / Stock management / Event coordinator / Responsible for budget / KPI´s follow up, brand activity reports and result monitoring / In charge of the training to the sales department / International Fairs. Wine & Spirits Category Reporting to the International marketing manager, I was in charge of the development and execution of the marketing plan in Ecuador / Stock management / Event coordinator / Responsible for budget / KPI´s follow up, brand activity reports and result monitoring / In charge of the training to the sales department / International Fairs.
-
-
-
Corporación aeroportuaria de Cuenca CORPAC
-
Ecuador
-
Airlines and Aviation
-
1 - 100 Employee
-
Commercial Manager
-
Oct 2009 - Jan 2011
Manejo del Departamento Comercial. - Publicidad: Comercialización de espacios publicitarios dentro del Aeropuerto Mariscal La Mar. - Locales Comerciales: Comercialización y supervisión de los locales comerciales dentro del Aeropuerto, revisión de los reportes de ventas. - Sala VIP: Comercialización de las tarjetas VIP CORPAC, gestión de alianzas estratégicas con bancos nacionales y manejo de la Sala VIP. - Centro de Convenciones CORPAC: Comercialización, implementación y coordinación de eventos del Centro de Convenciones CORPAC. - Dutty Pay: Manejo de locales comeciales dentro de la sala de pre - embarque, revisión de inventarios y reporte de ventas. Show less
-
-
-
-
Junior Consultant
-
Feb 2009 - Sep 2009
Desarrollo proyectos de empresas como consultores externos. - Desarrollo de capacitaciones a nivel nacional de compañías como asesores externos. - Encargada de los medios de comunicación en proyectos de Publicidad y Marketing. - Implementación de herramientas para el manejo interno de compañías para su mejoramiento. - Encargada de la implementación y coordinación de eventos. Desarrollo proyectos de empresas como consultores externos. - Desarrollo de capacitaciones a nivel nacional de compañías como asesores externos. - Encargada de los medios de comunicación en proyectos de Publicidad y Marketing. - Implementación de herramientas para el manejo interno de compañías para su mejoramiento. - Encargada de la implementación y coordinación de eventos.
-
-
Education
-
OBS Business School
Master en Marketing digital, growth hacking y e commerce, Empresa, gestión, marketing y disciplinas afines -
Universitat de Barcelona
Master en Marketing Digital, growth hacking y E commerce, Marketing -
UPC School (Universitat Politècnica de Catalunya)
Master en Direccion de Marketing y Gestión Comercial, Marketing -
EAE Business School
Master en Direccion de Marketing y Gestion Comercial, Marketing -
Universidad Panamericana de Cuenca UPAC
Ingeniera en Ciencias Administrativas, Administración y gestión de empresas -
Universidad Panamericana de Cuenca UPAC
Tecnica Superior en Administracion de negocios Hoteleros, Administración/Gestión de servicios de hostelería