Experience

Century Casino & Hotel

• Canada
• Hospitality
• 1 - 100 Employee

• Director of Property Services & Training

  • Jul 2016 - Present

  • Implement innovative player development strategies for retail attraction and long-term customer relationship building. Design programs to focus on acquisition, retention and reactivation of past and potential guests. • Ensure successful casino performance and continual improvement in all areas of service standards. • Direct the performance of all functions of front-facing teams and player development efforts. • Implement innovative player development strategies for retail attraction and long-term customer relationship building. Design programs to focus on acquisition, retention and reactivation of past and potential guests. • Ensure successful casino performance and continual improvement in all areas of service standards. • Direct the performance of all functions of front-facing teams and player development efforts.



Affinity Gaming

• United States
• Hospitality
• 100 - 200 Employee

• Director of Marketing and Player Development

  • Apr 2014 - May 2016

  • Decreased marketing spend 26.5% while increasing historical revenues. Analyze marketing reinvestment levels for a $550M+ cash transaction business. • Implement innovative marketing promotions/player development strategies for retail attraction and long-term customer retention maximizing limited capital resources. • Direct the performance of all functions of strategic marketing and player development including direct mail/database analysis, advertising, promotion performance, player club/retail sales and special events. • Develop marketing campaigns with local radio, TV and newspaper. • Created bonus and incentive programs that maintain highly motivated and successful performance of Player Development team members. • Conduct hands-on training and team building events to build highly cohesive teams. • Disseminate and present information to local and corporate levels for financial reviews, marketing reviews and player development analysis of success in acquisition, retention and reactivation. • Create, monitor and adhere to fiscal plan and maintain consistent budgetary compliance. Show less



Waldorf Astoria New York

• United States
• Leasing Real Estate
• 100 - 200 Employee

• Guest Relations Manager

  • Jan 2012 - Apr 2014

  • Responsible for front office departments for a high-volume, 780 room resort destination. • Managed, trained, coached, motivated and scheduled union and non-union staff throughout front office departments to create highly cohesive teams. • Responded to all guest needs, questions, issues, concerns and complaints to provide immediate resolution, service recovery and thorough follow through. • Developed promotions, packages and special offers and press releases. • Completed and disseminated all reporting needed throughout all levels of management in order to efficiently assess business levels and profitability. • Monitored and maintained budgetary compliance in all areas. • Maintained and adhered to all Hilton and Waldorf Astoria service values and core principles and provided hands-on training of all team members to ensure corporate expectations are always met or exceeded. • Spearheaded implementation of numerous procedures to ensure continuous hands-on training, efficiency of the team and high levels of guest satisfaction Show less



Golden Casino Group

• Director of Player Development

  • Apr 2008 - Jan 2012

  • Implement innovative player development strategies for retail attraction and long-term customer retention maximizing limited capital resources. • Direct the performance of all functions of strategic player development including acquisition, retention and reactivation of past, present and potential guests. • Created bonus and incentive programs that maintain highly motivated and successful performance of PD team members. • Conduct hands-on training and team building events to build highly cohesive teams. • Disseminate and present information to local and corporate levels for financial reviews, marketing reviews and PD analysis of success in group sales and casino host performance. • Create, monitor and adhere to fiscal plan and maintain consistent budgetary compliance. Show less



Riviera Hotel & Casino

• Gambling Facilities and Casinos
• 100 - 200 Employee

• Director of Marketing and Player Development

  • Sep 2003 - Apr 2008

  • Implement innovative marketing promotions/player development strategies for retail attraction and long-term customer retention maximizing limited capital resources. • Direct the performance of all functions of strategic marketing and player development including direct mail/database analysis, advertising, promotion performance, player club/retail sales and special events. • Develop marketing campaigns with local radio, TV and newspaper. • Created bonus and incentive programs that maintain highly motivated and successful performance of PD team members. • Conduct hands-on training and team building events to build highly cohesive teams. • Disseminate and present information to local and corporate levels for financial reviews, marketing reviews and PD analysis of success in acquisition, retention and reactivation. • Create, monitor and adhere to fiscal plan and maintain consistent budgetary compliance. Show less



Central Sprinkler Company

• Regional Distribution Operations Manager/Sales & Marketing Manager

  • Jan 1995 - Sep 2003

  • Managed and directed all facets of top distribution centers (Midwest Region) for international fire sprinkler manufacturer and distributor. • Contributed to increased sales from $150 MM to $250 MM annually. • Recruited, trained and motivated all distribution staff and managers. Excel in motivational skills and employee professional and personal goal implementation. • Maintained P & L’s, budgets, capital expenditures and depreciable assets ledgers for highest grossing distribution centers. • Maintained high standard of service by constant evaluation, hands-on training, motivating and managing service support staff and warehousing employees. • Extensive travel to other regions needing complete restructuring. Implemented all staff training, policies and procedures. • Performed market analysis for prospective locations. • Conducted sales, staff and technical meetings. • Developed computerized methods of procurement and operations, as well as train all personnel on computer software and applications. Show less



Dell EMC

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Vice-President - Overseas Division/General Manager & Director, Sales and Marketing

  • Jan 1990 - Jan 1995

  • Worked in Taiwanese Manufacturing facility developing tooling, sales base and service standards. • Responsible for Distribution and Service Center start-up as a subsidiary to Taiwanese Manufacturer. • Managed all facets of Distribution Center. • Used various sales techniques to establish, build and maintain customer base. Brought sales from start-up ($0-in U.S Division) to $250,000/month in first 6 months of operation. • Recruited, managed and motivated all distribution personnel. Developed all policies and procedures for each department. • Developed Merger/Acquisition Agreement for manufacturing facility in Mexico. Show less