Elizabeth Maurath
Sr. Brand Manager at Not Your Mother's Haircare- Claim this Profile
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Spanish Limited working proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Ryan Taylor
Elizabeth is an amazing person and marketer. She is great to work with - willing to learn and dive into anything, wants feedback and acts on it, and is a blast to be around too. Our (the Poise brand) social media presence has greatly improved and blossomed under her direction. Her analytical abilities grew exponentially while we worked together, and she is really good at taking the numbers and data and creating the 'so what' story and explaining why it all matters and recommending next steps. Her interpersonal and soft skills as impressive as well. I've seen her managing innovation projects and cross functional teams with ease, and deftly handle some choppy waters and setbacks within those teams. A final anecdote: I had a grizzled, veteran packaging engineer tell me that she was the best marketer he had ever work with. In the 5 years I've known him, I don't think he ever praised the marketing team before Elizabeth came along. I highly recommend Elizabeth. You will not regret having her on your team.
Tauna Dean
If you're reading this and you happen to be the position to hire a talented, ambitious, creative, and genuinely kind-hearted person, you'd be remiss not to consider Elizabeth Maurath! I've had the privilege of mentoring Elizabeth for the past few years and every time I speak with her, I'm highly impressed by her dedication and resourcefulness as it relates to her personal and professional development. She consistently seeks new opportunities to couple her love for philanthropy and community service with her professional goals and ambitions at the adidas Group. Elizabeth is truly a right brain / left brain thinker. She's organized, thoughtful, and wise beyond her years. I can't say enough great things about Elizabeth and I'm certain her path to success has only just begun....
Ryan Taylor
Elizabeth is an amazing person and marketer. She is great to work with - willing to learn and dive into anything, wants feedback and acts on it, and is a blast to be around too. Our (the Poise brand) social media presence has greatly improved and blossomed under her direction. Her analytical abilities grew exponentially while we worked together, and she is really good at taking the numbers and data and creating the 'so what' story and explaining why it all matters and recommending next steps. Her interpersonal and soft skills as impressive as well. I've seen her managing innovation projects and cross functional teams with ease, and deftly handle some choppy waters and setbacks within those teams. A final anecdote: I had a grizzled, veteran packaging engineer tell me that she was the best marketer he had ever work with. In the 5 years I've known him, I don't think he ever praised the marketing team before Elizabeth came along. I highly recommend Elizabeth. You will not regret having her on your team.
Tauna Dean
If you're reading this and you happen to be the position to hire a talented, ambitious, creative, and genuinely kind-hearted person, you'd be remiss not to consider Elizabeth Maurath! I've had the privilege of mentoring Elizabeth for the past few years and every time I speak with her, I'm highly impressed by her dedication and resourcefulness as it relates to her personal and professional development. She consistently seeks new opportunities to couple her love for philanthropy and community service with her professional goals and ambitions at the adidas Group. Elizabeth is truly a right brain / left brain thinker. She's organized, thoughtful, and wise beyond her years. I can't say enough great things about Elizabeth and I'm certain her path to success has only just begun....
Ryan Taylor
Elizabeth is an amazing person and marketer. She is great to work with - willing to learn and dive into anything, wants feedback and acts on it, and is a blast to be around too. Our (the Poise brand) social media presence has greatly improved and blossomed under her direction. Her analytical abilities grew exponentially while we worked together, and she is really good at taking the numbers and data and creating the 'so what' story and explaining why it all matters and recommending next steps. Her interpersonal and soft skills as impressive as well. I've seen her managing innovation projects and cross functional teams with ease, and deftly handle some choppy waters and setbacks within those teams. A final anecdote: I had a grizzled, veteran packaging engineer tell me that she was the best marketer he had ever work with. In the 5 years I've known him, I don't think he ever praised the marketing team before Elizabeth came along. I highly recommend Elizabeth. You will not regret having her on your team.
Tauna Dean
If you're reading this and you happen to be the position to hire a talented, ambitious, creative, and genuinely kind-hearted person, you'd be remiss not to consider Elizabeth Maurath! I've had the privilege of mentoring Elizabeth for the past few years and every time I speak with her, I'm highly impressed by her dedication and resourcefulness as it relates to her personal and professional development. She consistently seeks new opportunities to couple her love for philanthropy and community service with her professional goals and ambitions at the adidas Group. Elizabeth is truly a right brain / left brain thinker. She's organized, thoughtful, and wise beyond her years. I can't say enough great things about Elizabeth and I'm certain her path to success has only just begun....
Ryan Taylor
Elizabeth is an amazing person and marketer. She is great to work with - willing to learn and dive into anything, wants feedback and acts on it, and is a blast to be around too. Our (the Poise brand) social media presence has greatly improved and blossomed under her direction. Her analytical abilities grew exponentially while we worked together, and she is really good at taking the numbers and data and creating the 'so what' story and explaining why it all matters and recommending next steps. Her interpersonal and soft skills as impressive as well. I've seen her managing innovation projects and cross functional teams with ease, and deftly handle some choppy waters and setbacks within those teams. A final anecdote: I had a grizzled, veteran packaging engineer tell me that she was the best marketer he had ever work with. In the 5 years I've known him, I don't think he ever praised the marketing team before Elizabeth came along. I highly recommend Elizabeth. You will not regret having her on your team.
Tauna Dean
If you're reading this and you happen to be the position to hire a talented, ambitious, creative, and genuinely kind-hearted person, you'd be remiss not to consider Elizabeth Maurath! I've had the privilege of mentoring Elizabeth for the past few years and every time I speak with her, I'm highly impressed by her dedication and resourcefulness as it relates to her personal and professional development. She consistently seeks new opportunities to couple her love for philanthropy and community service with her professional goals and ambitions at the adidas Group. Elizabeth is truly a right brain / left brain thinker. She's organized, thoughtful, and wise beyond her years. I can't say enough great things about Elizabeth and I'm certain her path to success has only just begun....
Credentials
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Introduction to Product Management
CognitirMar, 2020- Nov, 2024 -
User Experience Design Certificate of Completion
SpringboardAug, 2017- Nov, 2024
Experience
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Not Your Mother's Haircare
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United States
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Consumer Goods
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1 - 100 Employee
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Sr. Brand Manager
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Jan 2022 - Present
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Kimberly-Clark
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United States
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Manufacturing
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700 & Above Employee
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Senior Associate Brand Manager
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Nov 2021 - Jan 2022
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Associate Brand Manager, Poise
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Jul 2020 - Oct 2021
Poise Plus+ Innovation development and GTM strategy planning/execution, Poise owned social media and influencer strategy, 'Canfessional' Campaign creation/execution, consumer promotions, online and hospital sample program management, consumption performance analysis, SKU product/packaging lead, and SKU rationalization
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Eli Lilly and Company
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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MBA Global Marketing Intern
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May 2019 - Aug 2019
• Conducted a competitive and environment assessment of type 2 diabetes cardiovascular messaging and facilitated a Competitive Data Assessment workshop with international team to refine REWIND strategy • Presented recommendations to modify the Trulicity marketing strategy, differentiating REWIND from competitors’ cardiovascular outcome trials • Initiated execution of REWIND launch tactics and handed off to agency to ensure efficient strategy roll-out • Received an offer to work for the company full-time upon graduating from the Kelley MBA program
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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MBA Consultant
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Dec 2018 - Mar 2019
Developed Aussie hair care growth strategy to reach Gen Z consumer segment through driving awareness and trial, translating key consumer insights from market research and analyses into a projected 2.9% increase in dollar share YoY for the brand in 2019 Developed Aussie hair care growth strategy to reach Gen Z consumer segment through driving awareness and trial, translating key consumer insights from market research and analyses into a projected 2.9% increase in dollar share YoY for the brand in 2019
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Indianapolis Neighborhood Housing Partnership (INHP)
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United States
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Financial Services
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1 - 100 Employee
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Marketing/Design Specialist
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Mar 2017 - Apr 2018
•Developed compelling copy and creative for INHP.com to display new campaigns, client story features, and resources • Revamped brand guide including new logo, business package, social media strategy, and website • Managed home repair advertising campaign, increasing marketing lead generation by 36% • Designed Student Loan Debt infographic and brochure to give INHP advisors visual resources to educate student debtholders about the risks inherent in obtaining a mortgage • Grew donor acquisition and retention 20% by designing and co-writing the 2017 annual report
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adidas
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Germany
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Sporting Goods
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700 & Above Employee
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Product Developer
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May 2014 - Mar 2017
•Served as major liaison between cross-functional departments in Indianapolis, Boston, and Portland to ensure proper product execution •Responsible for front end and maintenance in regard to style setup and article creation •Advised production artists to ensure all art work is accurate for team and league requirements •Selected as 1 of 100 people (968 total candidates) to present in company-wide Innovation Academy event •Served as major liaison between cross-functional departments in Indianapolis, Boston, and Portland to ensure proper product execution •Responsible for front end and maintenance in regard to style setup and article creation •Advised production artists to ensure all art work is accurate for team and league requirements •Selected as 1 of 100 people (968 total candidates) to present in company-wide Innovation Academy event
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adidas
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Germany
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Sporting Goods
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700 & Above Employee
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Creative Support
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Aug 2013 - Oct 2013
•Created graphics per client's request under strict deadlines•Created design "recipes" for production artists to expand graphics to other teams/players
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Design Intern
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May 2013 - Aug 2013
•Organized a market research survey to help analyze trends for future seasons•Participated in creative development such as creative reviews, a design department off-site trip, and brainstorming for the 2013 MLS Cup •Created polygon graphics for NBA series
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Association for Craft Producers
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Kathmandu, Nepal
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Product Design Intern
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May 2012 - Aug 2012
•Designed four lines of fair trade products for a nonprofit organization with Nepali artisans •Presented products to 60 people during Fall open house, increasing Dukuti store revenue •Increased revenue through theme development with the goal of cost containment •Awarded $3,500 grant from Notre Dame’s Arts and Letters Summer Internship fund •Designed four lines of fair trade products for a nonprofit organization with Nepali artisans •Presented products to 60 people during Fall open house, increasing Dukuti store revenue •Increased revenue through theme development with the goal of cost containment •Awarded $3,500 grant from Notre Dame’s Arts and Letters Summer Internship fund
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Education
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University of Notre Dame
Bachelor of Arts, Visual Communication Design, 3.7 GPA -
Indiana University Bloomington
Master of Business Administration - MBA, Marketing (STEM) and General Management; Product Management certificate -
Fundación de Ortega y Gaset
Notre Dame Study Abroad, Toledo, Spain -
Cathedral High School
Community
