Experience

NATIONAL Public Relations

• Canada
• Public Relations and Communications Services
• 100 - 200 Employee

• Senior Director, Research

  • Jun 2022 - Present

• Director, Research

  • Aug 2021 - Jun 2022

• Manager, Research & Insights

  • Apr 2019 - Aug 2021



Peerplays Blockchain Standards Association

• Canada
• Software Development

• Market Research Executive

  • Sep 2018 - Apr 2019



Atlantic Lottery

• Canada
• Entertainment Providers
• 300 - 400 Employee

• Research Manager

  • Jul 2018 - Sep 2018

  - Responsible for leading market research within Atlantic Lottery - Ensuring the research program delivers insightful research reflecting innovation and efficiencies in the lottery and gaming industry. - Ability to provide the research expertise in the development and execution of qualitative, quantitative and online research methodologies.

• Research Analyst

  • Jun 2010 - Jul 2018

  - Responsible for providing research consultation, approach and methodology for market research projects, including adhering to industry best practices. - Accountable for internal primary research initiatives, including both qualitative, quantitative research, and online research projects. - Design, develop and execute market research initiatives for Atlantic Lottery, Red Shores Racetrack & Casino, and Interprovincial Lottery Corporation on topics such as customer engagement, new… Show more - Responsible for providing research consultation, approach and methodology for market research projects, including adhering to industry best practices. - Accountable for internal primary research initiatives, including both qualitative, quantitative research, and online research projects. - Design, develop and execute market research initiatives for Atlantic Lottery, Red Shores Racetrack & Casino, and Interprovincial Lottery Corporation on topics such as customer engagement, new product development, innovation, and behavioral and trending research. - Accountable for the management, growth and development of the Atlantic Lottery Insiders panel, AL's proprietary online research platform.



MS Canada

• Canada
• Non-profit Organizations
• 100 - 200 Employee

• Coordinator of Client Services

  • Jul 2009 - May 2010

  - Oversaw the approval and administration of funding programs to those with MS within Atlantic Canada. - Provided information and education about MS based on client and individual requests. - Oversaw the approval and administration of funding programs to those with MS within Atlantic Canada. - Provided information and education about MS based on client and individual requests.



Government of Nova Scotia

• Canada
• Government Administration
• 700 & Above Employee

• Research & Statistical Officer

  • Mar 2008 - Jun 2009

  Department of Tourism, Culture & Heritage, with Heritage Promotions. - Responsibilities include providing market research, statistical support, and research consultation for the 27 Nova Scotia Museums. Department of Tourism, Culture & Heritage, with Heritage Promotions. - Responsibilities include providing market research, statistical support, and research consultation for the 27 Nova Scotia Museums.



Focal Research Consultants Limited

• Canada
• Research Services
• 1 - 100 Employee

• Research Analyst

  • Oct 2006 - Mar 2008

  - Responsible for analysis and interpretation of market research data for detailed client reports both in the social and market research fields. - Executed research projects including employee and customer satisfaction, Responsible Gambling research, telephone tracking studies and qualitative studies. - Responsible for analysis and interpretation of market research data for detailed client reports both in the social and market research fields. - Executed research projects including employee and customer satisfaction, Responsible Gambling research, telephone tracking studies and qualitative studies.



VMP Group

• Canada
• Technology, Information and Internet
• 1 - 100 Employee

• Market Research Lead

  • May 2005 - Aug 2006

  Manager of the VMP Research Division - Provided research consultation, including design, development and execution of client research initiatives. - Responsible for 20 data collection employees. - Operated a monthly omnibus survey, including acquisitions, question design, analytics and reporting. Manager of the VMP Research Division - Provided research consultation, including design, development and execution of client research initiatives. - Responsible for 20 data collection employees. - Operated a monthly omnibus survey, including acquisitions, question design, analytics and reporting.



Market Research Centre, Cape Breton University

• Sydney, Nova Scotia

• Market Researcher

  • Mar 2004 - May 2005

  - Responsible for the data collection, analysis and interpretation of market research results. - Leader for managing operations of a 45 person interviewing staff. - Responsible for the data collection, analysis and interpretation of market research results. - Leader for managing operations of a 45 person interviewing staff.