Experience

United Electronic Recycling, LLC

• United States
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Sales & Marketing Manager

  • Jan 2022 - Present

  Doing my part to create sustainable solutions to one of the biggest challenges of our generation- end of life electronics. Electronics are basically seen as disposable- a new phone and TV every year, chargers, that box in the attic, etc. United Electronic Recycling responsibly processes over 8M pounds per year of this material. Talk to us about your municipal, commercial, industrial and even residential electronic challenges and we'll give you a solution. Doing my part to create sustainable solutions to one of the biggest challenges of our generation- end of life electronics. Electronics are basically seen as disposable- a new phone and TV every year, chargers, that box in the attic, etc. United Electronic Recycling responsibly processes over 8M pounds per year of this material. Talk to us about your municipal, commercial, industrial and even residential electronic challenges and we'll give you a solution.



L-Nutra

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Social Media Manager

  • Apr 2021 - Jan 2022

  Responsible for directing key marketing efforts by means of Social Media and Community Management for L-Nutra, an emerging nutri-tech company. This includes managing L-Nutra's e-commerce-based consumer brands- ProLon FMD, Fast Bar + Nutrition for Longevity. Main objectives include the management of multiple Editorial Calendars and directing best content creation practices across all social media platforms (Instagram, Facebook, Twitter, Linked-In, Tick Tok and Pinterest). Leading creative efforts for content creation designed for maximizing sales as well as maintaining brand consistency and increasing brand awareness. Responsible for overseeing metrics in platforms and cross-reference Google Analytics + implementing UTM's to track traffic and identify top content. Position also actively collaborates with the Affiliate Team in the execution of influencer outreach campaigns and fan engagement programs including the administration of a large customer community group. • Leading Social Efforts by bringing unique content ideas and insights from social landscape • Overseeing the engagement of the content on all platforms • Implement reactive social listening across all social channels Show less



Self-Employed

• Real Estate
• 1 - 100 Employee

• Marketing and Sales Director for Independent Wholesaler

  • Jan 2018 - Apr 2021

  Responsible for all marketing and sales initiatives for a small independent wholesale company after founding the company. Responsible for sourcing suppliers for merchandise, price negotiation, product selection and development. Led in sales strategy, online marketing concepts, written content, and channel strategy. Developed and implemented comprehensive marketing strategies, to include tracking the success of all strategies. Planned and implemented engaging marketing activities and executed improvements for processes, content and lead generation. Provided weekly market research, forecasts, campaign results and consumer trends. Successfully spearheaded campaigns on social media platforms including Facebook, Instagram and LinkedIn. Managed social media planning for execution of marketing strategies. Implemented marketing and promotion tactics that led to 42% growth in total social media shares and 36% increase in website traffic from social media posts. Monitored online presence of company’s brand and engaed with users, strengthening customer relationships. Developed online marketing campaigns, effectively increasing followers by 1400+ and driving company awareness. • Created go-to-market strategies for all business development • Built retail, wholesale, and inventory forecasts • Meet quarterly and annual revenue goals through management of a sales pipeline with pursuits in various stages of the evaluation process • Designed and executed a strategic plan for generating leads, tailor product campaigns • Responsible for all social media Show less



Waste Connections

• United States
• Environmental Services
• 700 & Above Employee

• Regional Municipal Marketing Manager for Waste Connections

  • Jul 2006 - Dec 2017

  Responsible for managing portfolio of municipal contracts in excess of 20M as well as building relationships to position the company positively and gain new potential business. Responsible for creating and developing all strategic public relations campaigns including implementation of the company’s communication, advertising, marketing and sales strategies as well as outreach and community relations programs. Responsible for elevating company’s municipal and commercial retention and expansion efforts through marketing, events, trade shows, positive media coverage, strategic sponsorship and donation campaigns, commercial workshops and school education programs. This position was also tasked with designing collateral pieces including trade show displays, brochures, flyers, direct mail pieces and training manuals for internal use as well municipal distribution. This role was accountable to budget performance of multimillion-dollar budget including marketing, labor, G&A, and travel and expense. Sustained close partnership with Senior Management, Accounting, Operations and Sales teams to ensure business operated according to brand strategy. Owned the creation of internal and external brand and promotional education content and collateral used in municipal and consumer facing environments. • Grew with company through two ownership changes from a private company to a national public company • Managed over 20 multi-million municipal programs • Led all RFP responses and presentations • Created official brand and product education materials distributed regionally • Appeared as face of District in new business development and lead educator: NTCRA Board President, Keep Texas Beautiful Trainer, Chamber Board President Show less



Neiman Marcus

• United States
• Warehousing and Storage
• 1 - 100 Employee

• Sales Account Executive for Neiman Marcus

  • May 2004 - Jul 2006

  Developed retail marketing programming, coached execution, and measured ROI. Developed sales and marketing programs designed to strategically target customer retention and expansion which resulted in consistently exceeding monthly and annual sales goals; implemented numerous large events as well as promoting sales and marketing plans throughout the highest volume store in the company. • Led a 62% increase in retail sales in first year • Generated $350,000 in sales per year • Led successful numerous new brand product launches Show less



The City of College Station

• Public Relations and Marketing Assistant

  • May 2002 - May 2004

  Assisted with all aspects of the Public Relations & Marketing strategic plan which included media relations, marketing, advertising and communications. Also tasked with council and city communications via video, internet, presentations, press releases and community events management. • Successfully launched City Website • Created and produced Annual Reports • Managed all City Press Releases Assisted with all aspects of the Public Relations & Marketing strategic plan which included media relations, marketing, advertising and communications. Also tasked with council and city communications via video, internet, presentations, press releases and community events management. • Successfully launched City Website • Created and produced Annual Reports • Managed all City Press Releases