Experience

WOM Network

• Australia
• Advertising Services
• 1 - 100 Employee

• Campaign Director

  • Nov 2019 - Present

  - Work in collaboration with external agencies to prepare and execute campaigns and measure and report on their effectiveness. - Implement business to consumer integrated marketing campaigns with the aim of acquiring and retaining customers. - Manage the procedure, implementation, tracking and measurement of marketing campaigns. - Brief and oversee the work of internal and external stakeholders, who will deliver much of the campaign activity. - Work within a budget and report any overspend. - Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels. - Deliver regular reports of campaign results, including web analysis and evaluation of KPIs. - Maintain regular measurement of the ROI of campaigns. - Collect and use data to inform new campaigns and the evaluation of existing campaigns. - Keep abreast of current trends industry and market trends.



Pacific Magazines

• Book and Periodical Publishing
• 100 - 200 Employee

• Campaign Activations Specialist

  • Nov 2016 - Present

  • Develop campaign project plans to ensure objectives, deadlines, and budgets are achieved and managed • Produce sophisticated campaign documentation templates including but not limited to scoping, timelines, WIP, risk assessment and mid and post analysis • Organise, clarify and communicate complex information clearly and succinctly • Conduct WIPs and meetings for campaigns as required with internal and external stakeholders • Work collaboratively with all internal teams including but not limited to client services, strategy, solutions, digital, editorial, ad ops and marketing to ensure highest standards of work are produced at all times • Contribute to feedback, knowledge sharing and reporting between stakeholders across the business ensuring post sale implementation is factored into the commercial viability assessment of products and solutions • Keep abreast of industry and market trends • Update team tracking document on a weekly basis • Provide commercially viable optimisation recommendations • Keep abreast of ad revenue position of sales team, clients and brands and ensure post sale service always factors in any potential issues such as risks to client satisfaction or retention • Build and maintain effective working relationships with clients, agencies and their partners e.g. creative and PR agencies. • Build exceptional relationships with internal stakeholders at all levels to achieve commercial success • Contribute to a culture of service excellence in your interactions ensuring high levels of customer satisfaction



beautyheaven Pty Ltd

• Campaign Manager

  • Jan 2015 - Present

  - Day to day management of display and video ad campaigns including trafficking, pacing and optimisation (Using tools such as Double Click) - Assisting the Sales Team with the availability forecasting and campaign KPI's - Assisting the Content team with the scheduling of sponsored content and client expectations - Managing inventory across the company's properties - Managing and testing of all ad creative for compliance of site specifications as well as functionality - Managing creative collection, obtaining client approvals and inter-departmental communications - Maintaining advertiser client relationships and their campaigns by managing client expectations, communication and reporting metrics. - Point of contact for the company for all ad operations and client relations - Track, measure and analyse the performance of multiple campaigns - Detailed mid campaign and end of campaign reports - Coordinating and organising all events hosted by beautyheaven - Scheduling all content on the site and ensuring that all articles are set live when planned - Ensuring all client key messages are communicated within any sponsored content



BEAUTYDIRECTORY AU & NZ

• Australia
• Book and Periodical Publishing
• 1 - 100 Employee

• Campaign Manager

  • Oct 2013 - Present

• Content Producer

  • Feb 2012 - Present

• Online Assistant

  • Feb 2009 - 2012