Elizabeth Jacobs
Chief Marketing Officer at Automation Strategy & Performance- Claim this Profile
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Bio
Experience
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Automation Strategy & Performance
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United States
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Facilities Services
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1 - 100 Employee
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Chief Marketing Officer
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Nov 2022 - Present
Winter Springs, FL Automation Strategy & Performance (ASP) is a strategic planning and performance management company specifically for the Smart Infrastructure Industry. Our mission is to accelerate the execution of business strategy by helping clients overcome the workforce limits they face today. Clients turn to us to gain a competitive advantage from the 5 solutions we provide to our industry's most significant workforce problems.
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Onyx Layered Marketing Expertise
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Business Consulting and Services
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Founder and Profitability Master
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Jul 2021 - Dec 2022
Chicago, Illinois, United States Showing mid-size to large manufacturers how to do more with less through our 80:20 Profit Strategy, while also supporting your traditional marketing needs. Expand your margins and grow revenue within your current customer and product portfolios.
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Honeywell
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United States
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Appliances, Electrical, and Electronics Manufacturing
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700 & Above Employee
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GLobal Director - PPE Products and 80:20 Portfolio Optimization
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Jul 2017 - Aug 2021
Managed Honeywell's global portfolio of personal protective products worldwide. Developed Honeywell's margin expansion and revenue growth 80:20 practice which was then adopted across the Honeywell Corporation.
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Intermatic
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United States
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Appliances, Electrical, and Electronics Manufacturing
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200 - 300 Employee
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Vice President, Global Marketing
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Dec 2013 - Feb 2017
Spring Grove, IL Built a world-class marketing organization that achieved high sales growth. Transformed the company from a 100+-year-old standalone, analog products OEM to a connected, IOT, savyy app digital company. Established Digital, Business Intelligence, Strategy, Pricing, Marcomm and Product Marketing practices globally. As part of the Executive Leadership Team had P&L responsibility for this mid-size, privately held business with locations in Chicago, Germany, Mexico and Hong Kong.
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Siemens
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Germany
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Automation Machinery Manufacturing
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700 & Above Employee
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Director of Marketing - Americas, Building Automation & Commercial Fire Systems
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2005 - Dec 2013
Buffalo Grove, Illinois During eight wonderful years at Siemens, I worked with talented R&D teams, product management teams, sales and operations teams to launch new connected building automation and commercial fire system products that allowed both large Fortune 100 companies down to small retail businesses dramatically manage their energy usage, integrate their safety systems through IoT platforms and do more with less. Was involved in their M&A activity and Innovation programs. Worked closely with the hundreds of… Show more During eight wonderful years at Siemens, I worked with talented R&D teams, product management teams, sales and operations teams to launch new connected building automation and commercial fire system products that allowed both large Fortune 100 companies down to small retail businesses dramatically manage their energy usage, integrate their safety systems through IoT platforms and do more with less. Was involved in their M&A activity and Innovation programs. Worked closely with the hundreds of Independent Distributors and Resellers that are the lifeblood of many manufacturers, delivering product training, marketing programs, and business strategy resources to them. Show less
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Grainger
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United States
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Retail Office Equipment
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700 & Above Employee
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Director of Marketing, Private Label Brands
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2003 - 2005
Lake Forest, IL Drove profit and sales improvement for $800M portfolio of private label branded commercial products through product management, marketing, advertising, direct mail and catalog strategies.
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Director Of Brand Management
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2000 - 2003
Lake Forest, IL Reinvented Grainger brand through extensive market research. Established "For the ones who get it done,"positioning, all color pallet brand standards and B2B store formats. Still in use in 2023. Directed all direct mail, radio, print, outdoor advertising. Managed internal and external creative agency and market research relationships.
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Education
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Northern Illinois University
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Northern Illinois University
Bachelor of Arts - BA, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES