Founder MochaBear Marketing

• Apr 2017 - Present

We are experts at email marketing and bring big agency techniques and strategies to small and mid-size companies. We take our digital marketing knowledge and create synergies with all other channels of online and offline marketing to generate customer sales and loyalty. Here’s how: Customer Lifecycle Strategy It all starts with understanding your customer’s journey with your brand and mapping out how to reach them where they are at: ➤ onboarding series ➤ win-back campaigns ➤ upselling and cross selling ➤ loyalty marketing SEGMENTATION PLANS Improve open and click-through rates through reaching multiple audiences with the content most relevant to them. EMAIL DEPLOYMENT SERVICES AND KEY EMAIL TEMPLATES End-to end solutions, from concept to the subscriber’s inbox. (We are certified in MailChimp and can provide do-it-for-you solutions or training for your team – on other platforms as well!) LISTGROWTH/ACQUISITION STRATEGY Don’t purchase or rent lists! We develop an email list growth strategy unique to your business that turns customers and followers into loyal subscribers. EMAIL MARKETING PROGRAM AUDIT Showing you where to focus your marketing efforts for improved success. SOCIAL MEDIA STRATEGY Social media needs to be more than just pretty pictures and clever captions. We provide a strategy to create customer experiences beyond the social media post: ➤ organic reach ➤ paid advertising ➤ lookalike audience targeting ➤ customer conversion MARKETING CONSULTING We analyze all of your marketing and provide recommendations to improve: ➤ marketing technology stack ➤ ROI and function of in-store marketing ➤ marketing vendor performance Let’s discuss how we can help you acquire, connect and retain customers more effectively than ever before! BOOK A COMPLIMENTARY CALL WITH ME 📅 https://www.mochabearmarketing.com/scheduling YOU CAN ALSO REACH ME HERE: 📞 424-272-6712 ✉ elizabeth@mochabearmarketing.com 💻 mochabearmarketing.com Show less

Senior Director- Marketing Technology

• Oct 2016 - May 2017

Account Director-Digital Messaging

• May 2014 - Sep 2016

As part of the acquisition of Innovyx I am currently a member of the technology team working on Digital Messaging Strategy and Marketing Automation platform management.

Account Director

• Jan 2013 - Sep 2016

• Leads the agency's Los Angeles office and the West Coast client service team • Oversees strategic growth initiatives for West Coast clients and new business • Leads the agency's Los Angeles office and the West Coast client service team • Oversees strategic growth initiatives for West Coast clients and new business

Client Partner

• Jul 2009 - Dec 2012

- management of email programs & strategies in the following verticals:retail, publishers, financial services & consumer products- management of both domestic and international team

Client Relationship Manager

• Mar 2007 - Jul 2009

Senior Account Manager

• Nov 2004 - Mar 2007

Marketing

• Nov 2001 - Nov 2004

Marketing Coordinator

• Aug 2000 - Jun 2001